Jim Pavelec decided to give a lecture at the 2012 Illuxcon symposium regarding the state of freelance illustration for fantasy and sci-fi artists. He wanted the panel to be a forum for ideas on how we could affect positive change in the industry.
Jim gathered fellow artists Todd Lockwood, Randy Gallegos, Aaron Miller, and Mike Sass to join him on the panel, and to brainstorm beforehand on some ideas. What we came up with was the idea of a website. You can hear about the inception of the website and the entire Illuxcon panel on the Drawn Today podcast made into a video here.