 I'm back with another episode of Inside the Network where we share exclusive content from inside of brandmannetwork.com because I signed myself. Now, this is another clip from my full interview that I did with J.O., right? He's an artist, really been working his way through the game and was doing a lot before he got on TikTok, but he was able to blow up on TikTok relatively quickly. He had a lot of opportunity that he created outside of TikTok. I cannot say enough, right? People get so caught up and I don't want to get on this platform, not realizing all of the transferability of how it would translate back to other platforms relatively quickly and easily in comparison to all of them, other efforts and things that you're probably working on and not really getting results, but anyway, enough from me. Check it out from J.O. And after that, I'll say a little something something. I think a lot of artists trouble and why they don't take advantage of a lot of opportunities is honestly, I call it the school effect, right? That education system where you think, if I click C and it's the right answer, then I get my immediate A, here's your badge, you get an A, you get a B. It's like, no, you can't just say, I do this one thing and then I get the result. You've got to be able to give to the community, and then once you get involved in the community, it will come back. You just have to be ready when it comes back. The community wants comedy for me. So I'm just being funny all of a sudden. Like I was never posting any funny stuff until Tik Tok. But never. No, I know I'm like, I don't even know this side of you. Yeah, I knew I was funny. Just like, I just never posted anything about it. So I guess Tik Tok got to share my personality, which is actually a huge point because that that barber one was the first one that blew up and one of my barber friends who's like, it's like all in the barber community. He's like, man, everybody's talking about this video. Like they all know you and it's like, I've known you for years. He was actually the one that got me into singing and he was like, man, I've known you for years. I was like, I was going to like said, like audition for this choir, you know. So he asked like, man, I was wondering, like, how do I blow up my like my barber page and all that? And this goes for anybody. I'd say like, and that's why I learned in like PR and watching your videos, man, you got to sell your personality. Stop selling the product. Like you can't just sell tapers and fades. There's tapers and fades everywhere. Like if I really need to cut, I'm going to go down the street and get a taper and fade. But if I buy into your personality, like, oh, this is PJ. This is named PJ Yates. This is PJ Yates cut. Like I'm going to go drive a mile away. Like, oh, this is by him. Like, oh, he's that funny dude or oh, he's that singing barber or whatever he is. Like I'm of golden. I'm a buy into people's personality. So people are like buying into my personality now. So they're like, oh, I like this guy. This is that's that's my teacher. I'm going to go check out his music. Like, like, you know, like, that's my sub. So yeah, literally, yeah, personality got to sell your personality. That's a huge point, man, as much as a lot of people don't like it, right? There that personality thing is real or some sort of unique vibe. Or like you might not have to do with your physical, your personal personality, there's other ways to create. It could be a mysterious personality. It could be any personality. Yeah. Yeah, whatever it is. But people have to have that attraction to it. And the world is it's changing, right? Where things used to be so distant. People want to feel a lot closer to everything in these pages, right? These entities that we have is really more of a physical representation. Well, a digital representation of us, right? It's like an avatar, right? A real walking, walking avatar. And they want to feel that versus necessarily seeing this huge superstar. They just want to see that they know you and this is how they know you. And that's why I think celebrities aren't doing so well yet, at least like all the celebrities that have opt on, like their views are very like they're though I've had videos that are higher views in them and they have a lot of followers because people transfer easily because they know them. But as far as the content that gets shared, I don't think they understand the shareability part yet or even like just the personal like most of the videos are just high schoolers being real. Like those are just like most of the videos. That's it. And like my most viral videos are just me being real too. Like other than that, like the next one that went viral was, I guess I copied a trend. I literally just did a trend, a trend that everybody does, but I did it right. I guess because it was like this mirror effect where you have half your face and like I did it to where I didn't move. So it looks like I'm one person and then I just like ate my finger. And then like did this and like did the little I think, but like a couple of people done similar things, but I like took everything that I thought was funny in it and I did it right. And that blew up like I was front page of Reddit, literally a couple of days ago, front page of Reddit, like third or ninth video that I got just shared. Actually, this huge Instagram page just hit me up. They're probably about to share me in any second. Nine gag, that's 51 million followers. Yeah, they hit me like, can we use this? I was like, oh, yes, please. It's so interesting that these people actually ask. Yeah, there's only been one page that had like two million that didn't ask. And I was just like, actually Reddit didn't even ask someone. My uncle, my cousin had to tell me because he's on Reddit and he's like, yeah, you're on the front page of Reddit. So then I commented, I got open my account, my old dusty account. I opened it and it was like, let me comment real quick. And I just put a comment like, hey, this is me. I didn't get the credit for this, but my Instagram is at J.O. And then everybody started liking it, like, oh, he should have got credit. It was like TikTok, like it was a community. Like it's all they did. Bruh, that's that's yeah, I think that that analogy right there. Yeah, actually instantly changes the entire way I see TikTok because I I deeply already understood. I knew that TikTok is a community, but I deeply understand how Reddit works as a community and how they're serious about things. They will support the hell out of something, but they will also convict something, you know what I mean, to, you know, crucify something really, really quickly if it's inauthentic, right? Yeah, fake or just trolling spamming and all those types of things. Exactly. That's exactly what doesn't do well on TikTok. If it's not authentic, if it's like you're just rapping, rapping, rapping, like, no. But if you're like, oh, I wanted to try something out like real quick, like it's like, and this doesn't mean like you actually generally have to be like, like, like, oh, man. I mean, I've seen videos where people are acting, but like if you're acting good enough where it seems like you're just like it's like timid, shy guy that's just doing it like it can work. But like it got to be authentic. It got to be real, like people buy into that. So you can't can't like be fake. You know, interesting. All right, again, if you want to check out that entire interview, you can check it out on brandmannetwork.com. And I actually thought about the additional things that I wanted to say. And then realized, look, if you haven't seen enough results from this particular interview right here, that clip, I don't know what else I can really add. But I decided I'm going to go ahead and provide this full interview. So it'll be in the link in the description below, right? It was typically just inside of brandmannetwork.com been up there for a month or two. But now I was like, no, I'm going to go ahead and put it all the way out there. And if it doesn't convince y'all to at least try and consider TikTok seriously, then I don't know, you might be bugging. That just that just might be the truth, right? And of course, if you need any advice and any other thoughts on how you can build campaigns and how you should approach it, we have TikTok campaign consultations available. There's multiple ways to really approach it, whether it's influencer campaign or even just how you build up your own audience, a lot of knowledge. It's a completely different platform and philosophy for real. Algorithmically, it's completely different than these other platforms. I swear to you. So check out that in the link in the description below. I'll have a TikTok called consultation design link somewhere under this video. Check that out. Other than that, though, it's also brandmannetwork.com slash TikTok. And last but not least, look, if you like this video, go ahead to like button. If you like it, your minds will share it with your friends, your family and other compatriots. And if you're not subscribed, you know what to do. Hit that subscribe.