 I am Jassi Kapoor from loudest.in and get ready to dive into the enchanting world of music. As we sit down with the mesmerizing Indian singer, Kavita said, renowned for her soulful and emotive voice. Kavita has captivated audiences worldwide with her melodious renditions and heart touching performances from traditional guzzles to contemporary Bollywood hits. She has showcased her versatility throughout her successful career. And also we have with us a rising star of music industry, Karnesh state, with the voice that exudes passion and charisma. Karnesh has been making waves with his unique musical style and soul-stirring performances. We welcome you here today. Thank you. Thank you. How are you? Today, we will talk about their new song, Mere Sanam Ke Paap. So my first question to you both is, can you tell us about the inspiration behind your new single, Mere Sanam Ke Paap and how the collaboration with T-Series came about? So this happened, I would say, the song, the song happened a couple of years back. The mom, Akshar, Syed Zialvi Saab, is a very renowned poet in the, I would say in the poetry circle of India. And majorly, they only write Sufi poetry. So when they write anything new, they send it to me. So when they sent this song, I felt so loved. And immediately it happens to me that whenever I got a new poetry, and if I connect with it, how does it turn into a tune? I don't understand. It's just something happens and it turns into a tune. So I would often sit and practice. Like I sit daily, I would sing. And many times, Karnesh also heard it. Then we planned to make this song. And then I said to Karnesh, you too sing some lines. We also sang and we made this song in this way. But the best thing about Karnesh is that when they make songs, the Indian tones, the tones of Indian instruments are used. There are western sounds as well. And along with that, the Indian elements are used. So the song becomes a completely different time. So that song becomes a completely different time. So that's a very beautiful thing for me. And I think that the visuals of this T-Series video are so complementing the audio, the video, and the video. I mean, such a classic story. Such a beautiful story of children. Nowadays, you get to see all these things. The way they have created visuals, they are complementing each other. Absolutely. So as a mother-son musical devotee, how do you find the creative process when working together on a song? What are some of the unique advantages and challenges of collaborating within a family? Actually, on set and at home, how is the relationship between them? When we are working, we only focus on our work. And majorly, if someone is saying that they should improvise or add these things to it, then I also listen to it carefully and give as much respect as if someone else has a musician working with them. So it remains the same. While working, there is no compromise. And the same with Kanishk. If Kanishk is making something, he takes advice. Mom, I have created something new. Listen. And the best thing is that we both know that both the nature and taste are very transparent. We will not say anything for each other's fake praise. Yes, I like it. It is good. We will not say anything. If something is wrong, I will say that I do not like it. If you can change it, it is better. Otherwise, it is up to you. So I think this is a very good thing. And even if I sing something, Kanishk also tells me the same. So what is your thought on this, Kanishk? The most important thing is that the collaboration we have so far has been very encouraging. Both ways. As in because I started my production career, I would say at a very, very early age. I started making music when I was 14. So your biggest inspiration was your mother. Absolutely. I mean, as in we all listen to music here, but having a person who already has a very big role in music, even at home, I mean you need a person who is encouraging you to make music. So that has always been there. And when it becomes a space to be vulnerable also, to share, whatever you make, whatever you listen to, it has always been there. It has always been there. So if we tell each other that it does not seem good, it is for our own good only. As we say, even if you are not working together or working for someone else, this is what we can take in mind. Whenever or with whom we are working. So we are kind of looking out for each other even when we are working together. Because we want the best for each other. I just saw the video. It is stunning, the made it for our video. It is just stunning. So I would like to ask you that how did you approach the musical production, visual storytelling to ensure a seamless and captivating experience for the audience? What was all about it? So basically, when this song was complete and obviously we had Rajat Dev on board as the director. So he had like a basic storyline, a basic screenplay of the entire music video, which we really resonated with. We thought that the way this song is sung, its visuals are sitting very well. Obviously there were some things, some suggestions from us, which we wanted to incorporate. And even after, like during the entire show, it was very smooth and like... It was very flawless. I mean, complimenting each other so much. Like the audio, the visuals have also become so beautiful. And throughout the process, from the beginning, when this song was released, our journey with Rajat was very smooth. I really liked it. And even like Rajat in general, he was very clear about what to shoot. You both were satisfied with the video, right? Because I saw it and it was stunning. It was amazing. Yeah, and the fact that... What did you thought in your mind? It was unplayed. We didn't have any particular visuals. When he came up with this story, we thought, okay, yeah, okay. We knew about this, but when it just clicks, this is exactly what we were thinking of, having a beautiful... And especially having Kathak. And in this song where the music is very contemporary, a bit electronic, but at the same time, it's a bit uptempo, but the composition is the same. But your lead actors are practicing for a Kathak performance, which leads up for that beautiful performance. I think it's really... Madhyaam has given a tribute to Madhuri Dixit and Birju Maharaj. They are both legends in their own way. So, it's very beautiful. I really liked the overall concept. It was very beautiful. So, tell me that... The way you sang this song, how did you differentiate it from your previous songs? This particular piece, how it is... It is something that is different from the other things you have sung till now. Now both the question is for both of you. Every song comes with a different color and it has its own different journey. So in the same way with this song, we didn't plan that this song will be so beautiful, audio will be made, then visuals will be made in such a way that its journey is beautiful. So I think every song has its own journey and every song has its own destiny. Just like this song is getting so much love, so much people are liking it. So it feels good that we are on the right path, doing good work. And people are liking our collaboration a lot. So now we will have to think more seriously. We just released Rangi Sari. And honestly that is my personal favorite song. I am going to sing for you. Please think two lines from that song and from your new release also. So what message do you want to convey from this song? From this song, it is a very beautiful, soulful song, rock based song. And the story is also related to our culture. So I want you to listen to all kinds of music. But listen to the spirit of our roots, our Indian roots, our music, our dance. Don't be different from that. So give respect to these things, give respect to your music. If we don't give respect, who will give respect? If we don't give respect to our dance, our dance style, then we should never end these things. We should revive all these things. And we should hold them. Like we have made a composition of songs. We used Kanishk, Sitar, we used Indian elements. We used modern sounds and Indian elements. So we should hold our roots and paint new things. But the soul should be Indian. That is my thought. What do you think about it? I think you did it very well. I also feel about the music that we are making. You did it very well. Everything that we should really, whatever we do, we should really not leave our roots. Absolutely. That is very important. And this is also shown in the video. The story is so beautiful, the style of our dance. And the way the story goes all over the place. It is very beautiful, very beautiful. So in a way, indirectly, we are telling people that your tradition and people are following India, worldwide. So why should we leave our roots? We should hold our roots. And if we don't like those things, we should listen to them, learn from them, sing them. But our rags, our music, our traditions, dance, music, we will keep them in this way. And that was really the thought. I think the visuals of the song too. So that is why we reach ourselves. We don't have to work hard for it. We don't have to work hard. When you work with a true heart, you reach your place. Yeah. So nowadays, social media really plays a very important role in promoting music for the artist. I mean, Jessica, I feel that on reels only, the music gets viral. And I feel in two, three days it gets viral. And I love it very much. And I saw that Drunk Sari was also a very big hit on heels. Yeah, yeah. True. So it was, I was, it's mind boggling. So do you expecting any campaign strategies for media? Anything, just a dance move? I would say any real strategy, any campaign strategy. I think that's already happening. Like we, I was just checking on Instagram. Like already it has more than 70 to 80,000. Wow, that's amazing. Reels play a very important role. People are making dance videos and people are lip syncing on it. And I think when people just use it for like just random produce, then that's when I think that, you know, the song has really peaked. Because that's when people just want to use like a trending audio for whatever uses. So it's really nice to see, you know, people. But we didn't even think about it all the time that we wouldn't be on Instagram like this. Yeah. And even now, but people are doing really good. We are tagging us daily. We are seeing something every day. And it's fun to watch. It's the best strategy I would say. Yes, yes, yes. Exactly. So it's a big thing that nowadays I don't think we need particular record labels also. Exactly. Only, I mean, Instagram has played a very major role, I would say. Social media has become so much better. Like it used to be for artists for years. And you know, independent artists also. Yes, yes, yes. It has become so much better. Now, how many, how many people, how many good people from small cities sing and post something. And we also check when we get the time. So that's a good thing. You can connect. So what are you upcoming projects lined up any other. I can't really. We can't really disclose much. But. Oh, yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Okay. We can't really disclose much but. I would say I'm collaboration is at the cooking of. Yeah. Wow. That's姐. That out. The CD is only sheets, is doing it. Wow. First week mint and then I don't know. Something, couple of songs end of the next year also so. Yeah. A lot of things lined up, young bonds. Yeah. Yes, I was not in India, I didn't even think about it. Can you sing two lines of your new song only and two lines of Rangasai also because I am a big fan of that song. So you like a mash-up of it? Yes. You start. The dream of my beloved is in my eyes. The dream of my beloved is in my dreams. The dream of my beloved is in my dreams. The dream of my beloved is in my dreams. Thank you so much for joining us and thank you so much. It was lovely talking to you both. I hope to see you soon, very soon. Thank you so much for your time. Thank you.