 And I'll never forget the first day we launched. We stayed at our head of engineering's house. All of us slept on the floor. We launched it at like 6 a.m. in the morning. And we saw kind of the initial Google Analytics data. And it was like, oh, people aren't buying this thing. And for most of our team, they were excited of a celebratory. We had just launched. I drove home that day being like, this is going to be a journey. Because the data is showing us that people don't want this thing. We missed on product market fit.