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Winster.com - Michelle chats with 2BoomerBabes about boomers and social games! NPR

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Published on Aug 12, 2011

It's no surprise that social gaming has become a massive trend for
those post boomer Gen X and Gen Y'ers. But, believe it or not, The Pew Research Center's Internet & American Life Project revealed that social networking sites nearly doubled in usage among people ages 50 and older since last year, and has grown 100% among people ages 65 and older. And, 46% of social gamers are at least 50 years old and dominated by boomer women! Joining us is Michelle Kaplan, a social media expert and the co-founder of Winster.com, a social gaming community geared toward the socially minded baby boomer rather than the competitive one. Tune in and hear what she has to say about this hot trend!

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