 So I try to make the thing that I would love, I try to make the thing that isn't being made yet and also like I pay a lot of attention to what people are saying and try and alter what I'm doing based on their feedback. So being authentic is definitely one, obviously you've got to be active on social media. I would encourage people to really stick with it, find your voice and don't be afraid to take some creative risks and fail. Whatever you're going to put out there you've got to be really really passionate about it and there's got to be something that comes naturally to you, something that you love, something that doesn't feel like work because behind the scenes it's actually a lot of work, editing, creating. It's a huge, huge task to actually create content out there but if it's something that you love and that you're passionate about it won't feel like work. It's just important to think more than ever about why you're making content online and what you have to say that's different from what everybody else is saying out there. But if you go in just wanting to express yourself and really do something to grow skills and do it because you love it then there's no loss. Any video that you produce is a big success.