 share one key to success for the brands who are watching you today? Our brand Apes India is very new means Apes is a brand which started six years old though our company is somewhere 98 years old now but we came to B2C very recently so I believe the greatest strategy when I started my business B2C where everything key lies in to get so many consumer and I believe the strategy would be always investor marketing marketing is key about how to increase the sale about the customer distribution of course the customer what they want and to see how what customer needs and how you can provide and what is the right way of communicating is the key to the strategy what a business can take it from there and go forward.