 The judging experience for this year's IDMA Awards has been especially rewarding. I was thoroughly impressed by the quality and innovation on display. These disruptive campaigns were created in the back of a global pandemic and seeing them you'd never know. To me it showcased the never say die spirit of our marketing fraternity to come up with a big idea against all odds and then see it through to execution. As always, I walked away with some core learnings for our boot marketing teams and some interesting innovations that I can't wait to try out. Of course it would have been nice to meet up with other jurors in a jury room. The dynamic is very very different but I think the organizers really did a good job of encouraging virtual participation, involvement to ensure that each nominee was given due consideration for the efforts they put in. Great job by all who participated and a tip of the hat to the winners who really delivered big. Kudos to you guys all the best.