 Yes and welcome back to I am the morning. This is twins Wednesday special Thanks to Calla me Val and a good a case of four always starting on Wednesdays on a laughing note I have with breaking views So as I always say if you happen to interact with the video that you think I deserves to be on TV like that Send it away on white 5 for channel on Twitter white 5 for underscore channel on Instagram and white 5 for on Facebook Or you can hit me up directly at it's by more and that day for strength of a woman We're doing something special for the bakers in this country and in this continent as well We own channel three seven six on dsdv So if you know somebody who's interested in baking, this is that segment for them. I have the CEO and founder Of the bakers club. Can you carry me sir? Thank you. Your camera is number four Just you can give them a brief intro of you before we get into the conversation. All right. Thank you I'm happy to be here. My name is Wanjiku Moga. I am the founder of the because club which is a community of bakers cake lovers and Basically everyone who has an interest in baking and my interest you mean The eaters are also members of the bakers club. All right I thought I thought I was left out cuz cuz I don't think I have the skill to bake But I really I know I have the skill in tasting Yes, we need you because you need to tell bakers what you expect. All right on the cakes So they feed on feedback them Definitely they we feed on the cakes. They feed on feedback. All right. Thank you very much for coming through and the story is quite inspiring Today to you have up to 15,000 members on because yes on bakers club. Yes, this started out as a As a as a Facebook group. Yes, but there's a free story to the main story. Yes All right. Why why did you start this group for? When I started the because club, it was actually it was majorly for me I had just realized I have this passion in baking. I have this skill and Mostly I was pushed in that direction by my son Austin. I have a son called Austin And when he turned three years There's that I know most of the parents will understand that thing of what is he going to carry for school tomorrow? That's not So I told myself I'll be I'll be staying home on Sunday afternoons And I'll be baking some cupcakes that he can carry to school the following day I can take to the office and you know, basically like a breakfast solution and So I started baking from my house For for our own consumption because they were very yummy And then I realized one of the challenges I was facing was to to get Like ingredients You know in cake you have a lot of small small things that you can just make a very big difference Yes, so where do you get these things? I only knew when I was starting out I only knew two because and I would call them. Where do I get this? Where do I get that? And then I thought okay. I know they are because of there I mean even online or Facebook you'll you live and see cakes posted that they look for You know, they actually don't look like handmade so I thought we are all these because that is how I thought let me Have a community. Let me start a group where we can interact network help each other Mentor each other, you know demystify cake. That is how the Baker's Club was bought. That is how the Baker's Club was bought As a small community for because then Facebook was so timely. Thank you Mark Zuckerberg You could take this online and Involve other people as well. Yes, not necessarily from around you. All right, so from a solution to your son's problem To a big community of 15,000 people. All right. So when you started this group, what was your vision with it? I was looking at you see real-time solutions real-time help for people I mean I am baking this and things are Backfire nicely Maybe power has gone off my my cake is in the oven and someone they're telling you do a BCD You see real-time, you know people networking and helping each other out and you know, they are those people who don't even know How you they are good at eating the cake, but they don't know So and I am happy that a lot of people are now baking for their families just Breakfast just you know, I'm home. So put something in the oven. So we share recipes out there And on our group will share recipes tips what worked for me what hasn't worked. How do you do this again? We have another category of Suppliers and vendors of you know everything that we use comes from somewhere I have brands that produce the ingredients that we have that we use and These all that interaction. They are people who do courier for cakes, you know This is a whole network of people From the couriers to the suppliers of the ingredients to manufacturers to the end users like you To people who will wake up in the morning Wow, it is no you're living in a fast Wilder keep for you even forget things tomorrow is my daughter's birthday. I don't even know where to get cake I head straight to the beakers club. Interesting. Yes. This is they are like so many because me are you didn't even know You see so you get ordering cake cake is even delivered to where you are you mentioned something about demystifying Baking culture. What are some of the the craziest things you've had Kenyans say about baking or cakes in general, okay? I've heard people say Cake is just Eggs, that's it. Wow. There's a whole lot. It's a whole process. Yes, it's a whole process when you say it's just What quantities how there's that skin? What makes you I mean, it's probably okay Majority of the cakes that we have used flat, right? But now what makes them different? Mm-hmm. You see what makes this this flavor. What makes this the textures are different Why are cakes different? You know, why do you have black forest? Yes, why do we have the soft ones? Why do we have the hard ones? Yes, there's so much more to cakes and baking than just That's why you get on the other Kenyans who have heard say that cakes are Relaxing, what would you say about that? No, they're not. Mm-hmm. They're not a luxury. Okay. There is a we have this Tradition of I have an event centerpiece is cake, right? But on a normal day Why not wake up to a vanilla slice in the cup of tea and your breakfast? All right. Oh, just so it's not a luxury It's something you eat after dinner. I am kicks and is that right? Yeah So at the end of the meal There's a piece of cake. Yes at the end of the meal. Yes. All right The reason I say the reason they claim it's it's it's a luxury people will assume it's expensive Do you consider this? Or the expensive is relative I will not say it's expensive, but I will tell you something. These these are cake for every amount Okay, there's a cake for every amount depending on what you want. Okay, and the bakers out there They have all these they have a whole range of no flavors and it depends on and a cake like You hear someone. Maybe you maybe you'll call us for your birthday next So we'll ask you what do you want you think there's a discussion Then we'll come up with whatever you need For you suits you So there's a cake for every pocket. There's a yes for every amount And there's even a homemade cake that you bake for yourself, which I fully advocate for I mean Why don't everyone wake up in the morning and put something in the oven? You know make your family make your own bread make your own cake. You'll order that Very well decorated when you have in August. Does it mean between today and August? You will not eat cake Just as a very I'm gonna eat cake Yeah, so why don't you even bake in your own house? Even very therapeutic, you know, you can when you're walking on a cake you totally lose yourself in there Like because you want it from measuring of your regions because you want to be exact You want this to be this and this you totally sort of forget other things I like that you mentioned therapy because it's something that the world needs right now How was it? How did it? Build the relationship between you and your son baking together when you are starting out I'll tell you this the first few weeks. He would sit there You know, I have a day job. So my baking is maybe in the evening when I get home or weekends I'll get home in the evening and he's like, are you making cupcakes? Yes, and he'll sit there I'm waiting for that Something very funny happened in a few weeks of eating now it became Something normal. Yes And then he would be like, I want to get a cake to school tomorrow Yeah, but they are average if you can do banana bread you can you see you can always make it different different Yes, all right. You can do buns you can bread from your house. And you know, there's that mystery of wow We made bread in our house. We made bread So apart from cake being dessert cake being tasty cake being all these things It can be a way of family bonding during the making of these cakes and it has worked for you for sure Yes, when you're telling when now you're probably you're working with you I also have a daughter who was like, I think she should join you people. I mean This is a place for young people. Yeah, she's encompassed. So when you're involving everyone, okay You I need this quantity of flour you I need count the eggs You I need and then you grease the tin prepare the tin It's like everybody's in there and the end product will be like we made this this together made this Yeah, so you'll find in my heart. I have a special place for beginners who are just starting out in the key Because they'll bring a cake. I made this for my daughter. We made it together for her birthday and it's amazing Okay, maybe the other those seasoned because we'll look at it like yeah, this is a beginner Imagine what that girl felt that me and my mom me and my parents made this cake at home. The outcome is amazing Yes, even missy other kids think your mom is You bonded very well you know putting especially decorating and they'll tell you mom I want I want that part here I want this here and like when we're making when we're making birthday cake for my son He will tell you all the cartoon characters that he wants This is very good for experimentation Once in that yeah, so there's a lot of interaction when you're working together with these kids full on your kicks What I'm holding right here is is the Constitution of the Vakers Club and Section one cup one says baking and cake only this group is for bakers cake lovers and anyone in the baking industry or post must be Baking and cake related any post other than this will not be approved How do you manage to control three hundred and fifteen thousand people if you've gone through what your colleague our Constitution yes, just a few rules that we put together your guidelines like the Ten Commandments Just guide like that because we want to focus on cake and baking. We do not want to bring in you know so many other We sell electronics we sell phones We want to you know focus on the course focus on the course here and stay with the same interest I mean one thing has brought us together. So let's let's stick to that. All right Yeah, I think this one tells us so much about your personality and we can and cut yes Yes, polite language is mandatory in this group anyone using abusive language with Roy's toes Guess and get an instant block always treat others with respect and report and and respectful members To the to that to the group admin. Yes. Yes. What does this mean to you now? And kindness social media social media, I mean everyone and anyone is on it. It doesn't mean that That Everyone has good intentions there people who will who will wake up in the morning loaded with negative energy Yes, and you just want to spread it So you find someone posting a cake and and they're like and somebody else comes and I don't like it There is a way you can give feedback that you need to improve even if it's You know just use language that is a bit, you know Acceptable yeah, yeah, so what you're seeing there is like it's my page And this is this is this is your personal page. This is my personal page We have my personal page one G colusia because I exited the number of friends Okay, so you have to start a personal page. Yeah, you have so many people that look up to you I can see and up to 15,000 people like your page. Yes, you're famous than your teenage daughter All right, so The pages ones equal us here The biggest club and we have now the group the biggest club. All right. Yes Okay, so have you have you seen this happening in any other country apart from Kenya? Can you see other because clubs in different countries? Yes, only that they go by different names especially like we having a lot of in Nigeria There is international star because group doing amazing things. We have our neighbors here in Uganda Take shop compiler. We have So you looked into them. Have you tried to let's work with them as well? Definitely. Yes, we talked You know in all these groups. They are also in this group because you also need to see what is happening out there You don't need to see what exposure exposure. Yeah, and in the social media scene you You do not have boundaries Okay, we have members from all over the world So similarly other other members who are in in other countries are also In our group and we also in groups on there that want to know what what are they doing that we can do here locally All right, people will quickly assume that you run a business you run a baking business, which is not the case This is a social enterprise Actually, it's an empowerment program thing. I want 70% of the people in my group are women with People between 18 to 40 being 56% so you can see The age group. I really like working with the youth and the women and especially Especially those people who will say, you know, we're living in time hard times and that we I have no job. I have no job. There's no way out. I'm just in the house. So we tell you in that house You can actually a business can be born in that house So if you do not have any baking skills, please come we will show you how to Bake okay, we'll start you off Okay, and we recently set up a resource center in Boroborob. It's fully equipped and we have books We're still sourcing for more books and publications We have a lot of viewers from East the east side of Nairobi. So which part exactly in Boroboro? Boroboro phase five. We are free time church Yes, and we are Satan church. Yes, so we I Thought of something like that because we have people who are very skilled. Maybe they do not have the equipment Okay, so I'm looking at Time where you will come you tell me I have I want to do business Okay, but I do not have you know, these start up these that capital days one So we'll tell you the business part of it, you know, you need to be compliant with the county Health regulations and all that then before you get fully equipped you can still get orders Come we'll talk and then you'll use our facility and you can produce from there and deliver your cakes You see that means you All right from from a Facebook group To a source center. Yes. All right. Where did this idea of a resource center come from? Just the need. Okay. Most of the things that I have done from, you know Realizing there's a need for something For example now that resource center. I know so many people will tell me that, you know, I'm just in my house I can't move. I know how to bake. Yes. I can't move. Maybe you're very skilled a skill that other people are looking for Why don't you come to the resource center and other people come and we'll have some peer sharing and peer training You see you pass on those skills to others at a small fee Maybe because the center also has to run So we'll do classes there. We'll get individuals who are skilled Like not to mention books and content and content and yeah, you see Getting to even network. Maybe you just in the house. You do not have a job And you don't know other people. What are the people doing there? So you can come maybe on our Wednesday And there's there's ten of you at the resource center and you're sharing and see All of these things that you're doing how you managing to run the resource center While doing other things that you're doing in your life parenting and the rest of them that resource center is not for me It is for the community as we speak now. There's a very skilled girl called who's knitter who's knitter Hosna is from the coast and she's very gifted in the in the kitchen. So she's stationed at the resource center She's doing her Humry have a shed day what what and her kids also and she's going to be like Stationed there my daughter how when she's not in school and her friends. They are there You see they want to come so I want to make it a way that we can even have a roaster Who's manning the resource center this week? Who's doing it? It doesn't have to be me I am not going to be there. I can only be there on Saturdays Okay, because I am working I can only be there on weekends Sunday is a day of worship and family Yeah, but Saturday I will always be there wonderful I'm pretty sure Putting a smile on your kids faces. It brings you joy baking brings you joy And what is this one thing that if you achieve it with the beakers club will bring you so much joy? I Want Baking to be fully like recognized as you know, even our learning top learning institutions Why don't they curate? Why don't they have something that you can actually come from phone for and go to Nairobi University for you see I know we have the culinary, you know Being in but I want to see people focus more on baking is even a career yeah, and Maybe from my age group From our age. There are people who look at you. You're a baker. They don't even take you serious like you don't have a job I Think full-time a lot of people are earning from baking. It's a full. It's a real It can be a source of income. It's can be a source of income for me for me Yes, and especially now that you're working with the marginalized the women and the youth and the youth The people who have been sidelined But shout out to our president for nominating so many women for positions I'd like to see what goes on in this in this in this particular group right here. Yeah, you say everybody's watching. Hello Thank you very much for watching one in the morning and you guys make this possible. You're so passionate about homemade food as well You have something against processed foods. No, I Don't have something about process but I feel I don't have to wait until the day I buy a Cake to enjoy cake. I mean like now it's January, right? So getting that extra quiet Why not just bake in the house? It is okay to buy. It is okay. It's fine But why not also make for your all right? It's an experiment You know, you can even custom make it and call it your name call it Okay, come into to come into shops near you soon. All right, so This is a cake by one of the group members. Yes, building. This is for sale. I love the graphics. This is an open market You can sell to up to three hundred and fifteen thousand people What the same interest wonderful? I love this so much. What is the future of the Vegas Club? Are we going to be seeing more events? And and things like that We have a lot coming up just last year. We started with with Holding events cake testing events because there are people out there who are doing amazing cakes but Cake is not something that you will ask if you want to order maybe a birthday cake from someone You will not probably get to taste Before all right like you want to order just a small cake How do you tell the baker? Give me a sample fan. You see Really not not workable because they're baking that small sample will also cost the baker So we started holding cake testing events. We've been holding at all saints We get grounds we do turns and then bakers come with them. They take a stance They give cakes for free And they also do slices for sale and you know, it's an interaction People who love cake or people who are looking maybe you want to the day you have your wedding You're looking for a baker. Thank you very much for the blessings For a baker who is going to provide your wedding cake. So how are you sure that? That day things are going to be the same on the ground, you know, like so you'll come and then you'll taste a few You'll move from Baker to Baker Yeah You will Come get to visit different because who have the stands and they'll interact with it They'll tell you this is where we bake from here. These are our flavors. This test is tell us what you think Tell us whether to where to improve or or you know, what do you like about our cakes? He's our contact. So when you want to order cake, yeah Then you'll move to the next and the next and we also have the same venue We have brands that provide the ingredients that we use and we have companies that have really supported us You know supporting because because some sometimes you don't even know what you need Then they're here. They'll tell you we have icing sugar. This is what we produce And yeah, so they are also there and you get to interact Networking and power. Yes. All right. Another thing that got my attention as as I wish So it's it looks very simple what's happening here, but this takes a lot of training. Yes. Have you learned some tricks? A lot of baking is a journey and especially cake decoration, you know, I would I would say cake is in two parts There's the baking part where it is in the oven and it comes out and it's all good And then there's the decor part the decor part is where the work is where the the product What that person is doing so you'll find there people who are very gifted they can even sculpt her They can even then you know make you Then we have now cakes in the shape of Guards and color bushes and pots and The what yes, so Takes a lot of practice just like every skill you have to master it you need to really practice Yeah, so but there are tutorials there people who are training there people who have Institutions that pass on these skills Another thing that really got my attention is that this is no longer just a Facebook group. Yes, but it's a it's a it's a real group and By real group, I mean people interact People network here not only online, but even face-to-face and physically and now you know that you have a resource center It makes it even easier. So please show them how they can Contact you or they can they can order a cake how they can join the group how they can be part of the resource center Everything that you're doing. Okay. Like you said, we started on Facebook as a Facebook group We've moved so much to offline interactions like just what I said about the events They the cake testing events we do classes we do and now we have the resource center We even have we are in the process of fully developing an app. It's on Play Store because club And the one thing I tell people get on because love only Facebook you will find so many because where you will order cake from you Will be spoiled for choice. Okay. Yeah, so and and these because I always posting you're able to see the levels kill the level of Even feedback from people who've ordered from them. Yeah, and maybe I might mention this We were even recognized by Zuckerberg for building a meaningful community. Oh, right. Yes, the because God You have a second fever to recognize after Donald Trump We have so many other Kenyans who are doing amazing things. There's no one. I see Ali who's doing a lot with the farmers We have Pamela who's doing let's cook, you know, Kenyan meals We have so many others and we were given some recognition as people Individuals who built what they call Facebook calls meaningful Communities meaningful communities and this is a very big community up to 315,000 and it's open to more of you if you'd like if you're interested in baking as a baker as a taster as As a learner as a learner as a as a trader as well. Yes in the process as a courier of the cakes There's so many opportunities in the big cake. So we should not say that no opportunities in this country right now And I shout to Zuckerberg for recognizing what you're doing and thank you very much for what you're doing to the To the community to the women to the youth, but we can't end this without talking about this up We're living in the era of And this is amazing that you're transitioning this from a Facebook group to an application What is your vision with the application? Yes, we are living in a in a in a world where everything is on phone Everything is accessible by that, you know touch of a button. You can actually sit in your house food is delivered Everything is delivered as delivery employers nowadays even allow you to work from home. You see so you can stay there So why not have you know something for cakes also? So I thought we have because all over the country, right? And sometimes you don't even know the because in your neighborhood and you have an occasion coming up in your house So why not somewhere you can log in and see like you see the way they the cab the cab Yeah, so you'll you'll just log in and then it picks There's a there's a becker near you here and their contact is this and they have their profile there They've uploaded maybe photos of what they do. They've given contacts Okay, so you you know sometimes we interact that came I saw the need because We'll interact online on Facebook and then you see someone posted a very nice cake. You want that cake You're in Nairobi the only for the person to tell you. I'm sorry. I'm in Mombasa You see so you would have narrowed your search To where you are Okay, so it's on play store We are still developing and doing a lot on it because we also even want in future to incorporate maybe a payment Platform where you can complete the whole yeah, you can complete the whole you identify a baker This is what I want you interact and then payment comes and the cake is really what can we Ideally are we going to getting ingredients as well on this Yes, we are going to have a section for traders. You see and so that even the bakers can be users Of the same app that they're selling on wow a wholesome application. Yes. Thank you very much for coming through One last time. I'll give you a chance to remind them how they can interact with you Or get a hold of you if they need your subsets Because club is on Facebook the Facebook group and we have a page We have a page the because club we have the group the because club we are on Instagram The because club mostly will always do updates of what is happening and especially now that you're working on a schedule for the Resource Center will be updating as the activities that are lined up so far We have classes coming back to back by other trainers people who are skilled and we you will always get information on life And I can't talk that we have to end it at that. Thank you very much for coming through Thank you very much for what you're doing and this is strength of a woman And if you're interested in baking the bakers club is a place to be on Facebook an application is coming soon as well and Call me while it's coming up next with girl stock You don't amiss the hot topic that she got for you. My name is Barry Moses or it's very much social media Don't go nowhere. Don't try that out