 What is up everybody welcome back to the channel you guys shout out to my boy CK my boy I re oh My gosh, dude This guy right here Loyal ass subscriber crush in it in the digital marketing space crush in it in the music and production space This dude right here is my boy and had a great question. So I wanted to kind of just add some value to you guys Educate some of you guys that that that are also probably thinking of the same thing On on when it comes to freelancing or or just doing digital marketing services or social media marketing services for other businesses I'll kind of just Answer the question and kind of give you my two cents on based on experience and and and how I kind of did it And how I how I still continue to do it Building an agency since 2016. So if you're new to the channel subscribe, my name is david I'm out here in san diego been building an agency since 2016 gotten hundreds and hundreds of clients all through the direct message alone And and continue to just crush it when it comes to social media marketing and facebook advertising For businesses and even you know for my for small businesses and even for my for myself, right? So if you're into that stuff man, subscribe But I love when when when when my boys or or gals or just my my loyal subscribers over here Ask questions. It's all about you guys man. I'm just trying to bring value Whether it's social media marketing facebook advertising landing pages Online marketing online automation. That's what this channel is all about. So when you guys ask questions That's what it's all about man Is is me just kind of again giving you my two cents and and trying to trying to bring value To to what you guys are looking for so shout out to my boy ck for asking this question three days ago Hope all as well quick question when setting up a facebook ad for real estate agents Do you have them pay for the ad themselves or do you include a campaign budget in the cost of your service? Okay, cool man. So again, you guys it's all about your questions ask questions comment below Let me know what you guys are up to let me know how I can bring value to to how you're building your business online This right here again, man is my two cents my experience on on what I've been doing for the past few years um When it when it comes down to to my model and my my my sales process What I've always done and what I still continue to do is is One product and one one service within my within my model, right is Simply running one facebook ad for that client. This is how I onboard. This is how I've onboarded hundreds of social media clients man And again, I've gotten 99.9999 percent Of all my clients through the direct message right through DMing on facebook alone Right. I haven't even had to run facebook ads to find clients. I run facebook ads for other clients Right. I run facebook ads for clients But to have to run ads for myself to find new clients I haven't even had to do that man because I got so damn good at the direct message And I and I have appointments every damn day from it. I can't even keep up from Just the direct message right Um, so so again, this is based on based on on on on real real experience on what I what I've done I would onboard a client and I would start them off Small I would start them off where I'm just running one single ad one ad for them And and and and nine out of ten times it would be the like ad I would run a like ad and that's what I advise everyone to do When you start running facebook ads and you come on a facebook and and and want to really scale your business Through actual advertising and you want to do that for the first time and you're running, you know, your first few ads, right? I always always consult on I always recommend I always coach and train on the first ad needs to be the like ad right when you when you look at your business page Your likes your followers, whatever you want to call it The that light count that need that light count needs to be through the through the roof Right depending on what type of business you're building if you're in real estate You're an agent right a few thousand likes is all you kind of need if you're in digital marketing online entrepreneurship, maybe maybe um Personal development or or weight loss or your coach your your some type of Freelancer whatever whatever maybe You for sure want a few a few more thousand like if you go to my facebook business page like look like I'm not playing Like this is this is the first impression and and and again depending on what business you're in Um This is this is the most important impression, right when someone comes to your business page for the first time Let me come as a visitor um When you come when you come to a person's business page or when someone comes to your business page For the first time and they see 10 000 likes That instant credibility that instant freaking perception of your brand Is freaking important. I always tell tell my clients and and just you know friends my youtube fam over here That needs to be the first ad right the like ad the like ad so so when i'm onboarding clients man And in my main main service for them is to run facebook ads to run instagram ads That's the main service right all this other social media management Posting for them. I don't do none of that shit for no one no more like at all at all I stopped that the first probably the second month I was in business, right I was like no because I learned from a coach where it's like no dude You want to focus in on one thing that you're going to service that client with and that one thing should be paid advertisement That one thing needs to be facebook ads that one thing needs to be instagram ads or that one thing that you're doing for a business Is you're running their youtube ads, right it Again, you can provide so many different services You can put a spin and a red bow on so many different kind of packages within your business, right? But but your bread and butter should be Should be should be paid advertising if you're in the digital marketing space if you're in the online marketing space You're you're looking for clients. You're freelancing. You're doing this for other businesses. That's what it should be It's not social media management. It's not posting for them. None of that shit You want to be running paid ads to a page that can capture a lead for that business Okay, bottom line none of this other posting shit's going to do it for them So so so that's what it should be first and foremost. So with that being said, that's what I would do I'd run facebook ads for for for clients for real estate agents for small business owners, right? And that's the first ad. So here's how I did it man is I would Call that the first ad. This is how I'm onboarding them. This is how I'm getting their credit card for the very first time This is what I've done. And this is what I I still continue to do That's the first ad I literally literally spin my pitch I spin the conversation as if as if as if as if all I really Need out of you right now is a good review And that's how this is a new page that I started not too long ago Maybe about a year ago when I finally, you know, really took this brand name, you know To the next level and then I started putting all the reviews over here But I had over over over a couple hundred on my previous page Back that I started when I started back in 2016 But but this is a newer page. So now I'm bringing newer newer, you know ones over here But that's what I would do is I would say, hey man, I will run this ad for you I'll take your 200 likes to 2200 All you need to do is pay for it and give me a good review And that's how I would onboard clients. That's how I'd get someone's credit card number And then that's how I would build in a small profit for me in that first transaction That's where it would start. That's where it would start. That's where it still does start to this day Clients that I do bring on some of them. I'll start just there. I'm like, dude Let me just run a like ad I notice on your business page. You have 310 likes Let me tell you why they're all a waste of a like And let me tell you why we need to run a facebook ad because when people come to your page and they see that number For the first time that first impression goes a long way. So it's worth the first 100 bucks It's worth the first 200 bucks to put towards that ad, right? And I'll run it for them for a for for a 30 day period, right? And and and skyrocket that like number and blow their freaking brain They're like, holy shit, David. I just had a you know freaking 90 likes Yesterday and now all of a sudden today. I'm at 900. Holy shit. What did you do? This is amazing, right? That's how I end up making people fall in love with me right away Like right away. It's that like number they all everyone man. You you're freaking mama Everyone everyone has a couple hundred likes I sold people I've sold clients I've sold the idea and the reality that and the fact that That number is important. So let's put your first dollar there Let me run it for you because you you don't know how to run it yourself Let me run it for you and just give me a good review and then boom once I would do that man I would take their credit card I would have a Small profit inside of that there'd be a margin there for me right to eat to feed my family to maybe pay my Little bills. That's the upfront onboarding client money right away quick weekly doing that daily type of shit, right? Bringing on new clients bringing on new clients And just and not burning myself out just just managing it in a way where That money goes Here, right This that money goes, you know and pays for that like I would keep it that simple where I knew obviously, you know That's that's opening up a whole another can of worms and now talking to counting and where my money goes I'm not trying to you know go all there, but it's at the same time It was money that I would look at that pay my rent, right? So my rent money is this upfront money that I get for from clients when I simply onboard them And and and run this one ad because of this margin because I know I can bring on that many clients per week That's enough to pay for my rent and I would literally look at it that way just one stream of income That that that took care of something right because my whole goal was to was to was to build that relationship Was to win that when that customer over right away by doing something simple And most importantly getting them to like me and trust me with that credit card So I was able to take that credit card. Everything I've done is a one call close. It's one call I don't get on multiple calls with people at all like at all at all a new client a prospect All I need is freaking one one call one call and I'm grabbing your credit card because it's really that Stupid because it's this simple. That's what I would do. I would run one freaking ad for them One ad but but on the back end I'm getting a review on the back end I'm getting that credit card on the back end. I'm getting them to trust me on the back end I'm starting to build this relationship and now I'm about to bring some value because once I take their freaking 300 likes To 3,000 and and and it took them freaking damn near three years to get 300 and now we're at 3,000 and freaking 13 days They're like, holy shit, David. You're freaking amazing. And that's what that's what it's been, man That's what it's been and so my whole value ladder would be okay Let me run that one ad once we get that like count up Then we'll start talking about more advertising, right then because I would have a process. I would have my process I have a process, right And I don't teach everything to everyone right away. I have a value ladder. I have different pricing, right? It's it's a freaking package. It's an overall freaking my menu, right? But I'm just letting you know how I onboard them in the beginning. So answering this question When setting up a new facebook ad for a client, do you have them pay for the ad themselves? Or do you include a campaign budget in the cost for your services? Or do you include a campaign budget in the cost? Okay, so Again First ad this is just how I've done it how I've done it for hundreds of people bro hundreds of clients that I've gotten hundreds man hundreds I have video videos documenting all this shit, right? But I would start them off that way because my whole process my whole value ladder was to get them on a coaching program Later on and later on would have been within the next 20 days So I would run this ad get their credit card Put in a small a small budget a small fee within the budget, right? I I'd make a small like a I just make like a small margin inside of that ad They're paying for the ad they're spending anywhere from anywhere from from 150 to 500 bucks like upfront right now, right? And and majority of that is going to that ad but I but I also on the back end I have my ad numbers down as well. So I know how many likes for example I know how many leads or whatever you want to you know Create your business model around but in this case, it's the likes I already know how many likes I can get for x amount, right? So I'm I'm putting a small margin in there knowing that that I'm going to Achieve the goal for them and they're going to be fired up And I'm going to be able to feed my family with this little income because this is one little service within my menu Right, and this is how I onboard. This is how I onboard. This is the very first value ladder This is how we start people small and then get them on bigger packages in the in the future And that's just how I've done it everyone has a different model But that's just how I've done it one man show from my freaking home office And and and crushing hundreds of clients now in the position 2021 to scale my knowledge and take all of my coaching services and package it all up Put it in a freaking red bow and sell it digitally right my digital course. That's where I'm at now So 2021 is all about creating and finalizing my actual course my coaching program and scaling that to the moon Because this this whole done for you service. I've done this since 2016 and shit Although I've gotten hundreds of clients this shit is time consuming. This shit is freaking energy Draining it's like holy crap and I'm freaking beat by the end of the day talking to calls Talking on with on calls with clients back to back to back all damn day, right? This is what we do. It's the grind so Documenting digital digitally producing my knowledge. That's where you want to be that's a revenge That's a long-term goal, right? That's where that's where I'm at now, but it's taking me a few years to get here, right? So After I onboard them I simply upsell them in a few in a few weeks. So I'll end up I hate the word upselling, but I I just it's just more value It's more value now because of my process because of my value ladder because of my sales process I do have a higher paying program, which is my next coaching program, which is where I start teaching them facebook ads Now again, that's all done for you. That's how I've been operating this entire time Again, where I'm at now is I'm now taking all of my coaching experience what I've been doing with clients and now package that up That's my digital course, right? That's what we're at now 2021 But but but since 2016 this is just how I've done it where it's like I'll get them on with one simple ad And that was the like ad I would I would I would build that relationship And then in a few weeks I would get them back on another call to talk about my next service Like what we need to do next and I paint the picture where it's a step. It's a process, right? So I'm saying hey, this is step one. We're going to knock out the like ad Step two is when we start running ads to your local area to capture leads Step three is when we start driving the traffic to a landing page Step four is when we automate the emails that start to go out that get us appointments or make us more sales, right? So I I paint this entire five-step blueprint is what it's called um That I coach and teach clients Um and and so they're already they're already visualizing my process. So they're already ready for the next call I'm already painting the picture on the first call about the second call, right? I'm already getting them fired up to talk about that call, you know sooner than later I'm like saying hey man, this what's gonna happen now. I'm gonna I'm gonna run this one ad I'm gonna freaking blow this shit up for you and then let's talk in a couple weeks Check for my emails once you get a few emails schedule a call And on that, you know, when it comes to my my my emails I send it all through kartra my landing pages all through kartra in that email There's there's a there's a link to the calendar where they're scheduling the next call appointment That's all done through kartra. So if you're new to online marketing or or or landing pages or sales funnels There's a 14-day trial in the description. That's the software. I've been on since 2018 It runs my entire online business profit with kartra dot online That link is in the description. Um, I hold coaching calls live q&a zoom coaching calls every Tuesday and Thursday At 1 p.m. Pacific. So if you're if you activate a 14-day trial, I'll get I'll get a notification You'll get an email from me Inviting you to that private coaching that I hold live every Tuesday and Thursday at 1 p.m So activate a 14-day trial. The link is in the description But back to this man. Hopefully that makes sense so far where I'm onboarding them for something small I'm running one ad. I'm getting a review. I'm making a small profit margin out of it And I'm starting them small in a couple weeks. They'll get some emails I'm teaching them and bringing more value via email automation and that's what's getting them to schedule the call They schedule the next call. That's my next service my higher tier paid service Which this entire time has been a coaching program for facebook advertising, right? And so and so that's kind of how it would how how I would do it and when when they schedule that next call I end up bringing them on as a as a higher paying client And this is that's just how I did how I how I do it and how I continue to do it how I've done it and how I continue to do it so That kind of answers the question man that kind of answers your question. So that's how I do it when setting up the ad And then and then and then again on that one-time ad is when I is when I include a small a small profit Now, I don't even tell them it's it's it's a small profit margin for me I don't even say that I just say hey man. What's your budget five bucks a day 10 bucks a day? Okay, cool We're going to run it for 30 days and then and then again you you as the business owner you want to know your numbers You have to know your numbers for every dollar amount spent how many leads are going to come in for every dollar amount spent How many likes are going to come in so that's what you end up kind of pitching them on So I kind of pitch them on a like number not necessarily just a budget I say what's our like count or first of all I do say what's your budget and then I'll tell I'll say hey, you know facebook runs on a five dollar or ten dollar, you know daily budget You know what what what fits your budget and so normally whatever that may be it doesn't even matter You should know your numbers on how many likes can come from that and that's what I know So I know those numbers Which allows me to to to accomplish the goal make them super happy get a get get the client super fired up And again on the back end I make a little bit But really my my my my long-term objective and I even tell the client I say hey man I'm gonna do all this. I'm gonna take my knowledge. I'm gonna run this ad for you All I need to do is request access to your business page. And that's what I do Just the business page not not their ad account. I don't request access to their ad account I request access to their business page because this is the only ad I'm gonna run for them Is the like ad once I win them over and once I get them fired up and once I get them scheduling the next call And then I upgrade them and and get them as a coaching client, right? That's where I charge them several thousand and and now now now they're a coaching client That's when I start teaching them how to run ads for themselves at their ad account So I'm only requesting access to the business page And if you need help doing that, there's a there's a video in the description In fact, if you stay to the end of this one, you'll see that video pop up That's how to request access to a business page but um But that that's that's how I do it man. And then and then and then yeah, I I I just say hey All I all I need out of you is a good review A good review. That's what you guys want to be doing man is is increasing the reviews on your facebook business page Okay, super super important get as many reviews as you can, you know So I tell them that I say hey man, it's it's for a good review Which it is and then and then I tell them the importance of preparing for our next call I want to I want to teach you more. I want to give you more. I want to provide more value So when you get that email in a couple weeks schedule a call, right? And I just have it on a on a simple drip, you know email sequence automated email through cartra So, um Um, um, so so that's where I end up upselling them and making that bigger profit, right? So that's kind of how I do it man. So hopefully that made sense Irie great to hear from you bro If you guys are new again, man, if you're into this stuff Let me know what you got going on if you're a freelancer if you're running ads for for for businesses and and trying to You know, think of different ways Subscribe stay tuned because I drop daily videos on all this stuff All I'm doing is documenting what I'm already doing like this is day in the life type of shit, right? I come this is stuff. I'm doing right. I'm either doing it for my business or I'm doing it for a client's business It's just day in the life. That's the type of content. I try to bring you guys So if you're into that stuff, man, um, subscribe and I'll see you guys on the next video over now