 What we're hoping is that we can prove that you can do it the right way and still build a business in the fitness space, which I almost didn't believe at first. I said, okay, you got to kind of be fake and whatever. We're all pretty secure. So we're like, we're going to do it this way and it's working. I think you can do it the right way. It doesn't happen overnight, but I absolutely agree with that. You've got to be principled. You have to have your values. And I think the average person feels like they see a success story and they're like, oh, so I'm just going to get like a studio and I'm going to set up the mics and there's going to be three of us. And, you know, it's going to work. And then when it doesn't in a year, they think, well, why didn't it work for me, but it really takes so much persistence and so much tenacity and so much like just doing it every single day.