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Conducting Longitudinal Mobile Studies

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Published on Aug 21, 2012

User Centric is now a part of GfK! Read about our UX research and design solutions (http://www.gfk.com/solutions/ux/Pages...).

As researchers, we employ a variety of data collection methodologies to allow us to answer key business objectives. Longitudinal research allows for collection of rich data on how devices are used in real-life context and how users learn or adapt to an artifact/device/feature over time. This type of research requires detailed planning to ensure a successful project, since few changes can be made once data collection starts.

During this webinar, we will highlight 10 tips for conducting a successful longitudinal study and how to avoid common pitfalls relating to planning, recruiting, project management, and data collection. While this methodology can be applied to many different types of stimuli, examples from the mobile space will be provided for each tip.

This webinar is intended for those who have at least a basic understanding of research methodology and study design, but do not necessarily need to have previous experience with conducting longitudinal research.

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