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Mark Hurd Oracle OpenWorld 2017 Keynote 10-2-2017

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Published on Oct 2, 2017

Oracle Chief Executive Officer Mark Hurd delivers his keynote, “The Cloud: Transformational. Innovative. Foundational” at Oracle OpenWorld 2017.

During Oracle OpenWorld 2017, Mark Hurd opened up his keynote by examining the current state of the industry, highlighting a macroeconomic viewpoint in the B2B IT space. Focusing on the constant drive for revenue and minimal growth in B2B IT compared to consumer IT, Mark noted that since 2000, half of the companies on the Fortune 500 have gone. Recognizing the pressure from industry disruptors, Mark went on to reiterate revenue growth is a fundamental corporate objective. However, Mark also noted another key component of business success in 2017 is managing risk. Touching on recent cybersecurity breaches, Mark mentioned that the next security breach could be even bigger, and companies are at risk by being unpatched. On average, it takes about a year for patches to get integrated into systems, but Mark pointed out that with Oracle, patching is integrated into Oracle Cloud for quick distribution and implementation.

Security isn’t the only benefit with Oracle Cloud, Mark Hurd went on to state, Oracle Cloud also offers optimized stacks with flexible scalability, a point that would be reaffirmed by customer appearances later in the keynote.

Mark pointed out that with Cloud apps, the burden is on the industry rather than the customer. He noted other customer benefits, such as a significantly lower total cost of ownership and the capability to engineer innovative and emerging technology directly into cloud applications.

At Oracle OpenWorld 2017, Oracle’s Larry Ellison announced the introduction of the world’s first autonomous database. Mark reiterated this is one of Oracle’s biggest announcements in the past five years. Defining Oracle’s objectives moving forward, Mark stated it’s not enough to have the best cloud apps, but that they have to work together as a suite; and Oracle has the most complete suite of Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS) applications on the market today.

Following up on predictions from previous Oracle OpenWorld keynotes, Mark took a look at recent data surrounding adoption of cloud services and data centers provided by Cisco and IDC. Noting that current adoption rates are in-line with his 2025 predictions, Mark believes these rates will accelerate as the movement to the cloud is “an inevitable destination.”

The latter half of the keynote focused on messages from Oracle Cloud customers, including companies like Bloom Energy, FedEx, and Gap. Another Oracle customer, Lyft, mentioned their “Ride for a Reason” program, sending a portion of ride proceeds resulting from conference activity to the American Red Cross in support of hurricane relief efforts. Mark was joined by Chris Wood from FedEx, who applauded Oracle Cloud’s reliability and scalability for his company’s global logistics processes. Other guests commended Oracle Cloud’s timely and accurate data delivery, including Randy Furr (CFO of Bloom Energy) and Gap Inc. CIO Paul Chapman.

Wrapping up the keynote, Mark reiterated that companies are moving quickly and Oracle’s extensive cloud portfolio can help.

Mark Hurd has been a keynote speaker at Oracle OpenWorld, the world's largest business and technology conference, since 2010. In his keynotes, Mark not only discusses company growth and the company’s latest innovations, he also analyzes industry trends and predicts how these will play out over the next several years. In addition to Oracle OpenWorld, Mark has delivered keynotes for other Oracle events, including Oracle CloudWorld, Modern Customer Experience, Oracle Industry Connect, and Modern Supply Chain Experience.

As CEO of Oracle, Mark has championed Oracle Cloud as the path forward for enterprise computing. Since joining Oracle, Mark has revamped Oracle’s sales force, shifting the sale process to allow salespeople to become experts in their product categories.

Mark has delivered keynotes for some of the industry’s top companies. He has also been a guest speaker for several Universities including University of Michigan's Ross School of Business, University of Texas at Austin McCombs School of Business, and Baylor University’s Hankamer School of Business and the McBride Center for International Business. Other events Mark has been a featured speaker include TEDxWakeForestU (an independently organized TED event), Web Summit, and NetSuite SuiteWorld.

Mark has been named multiple times by Business 2.0 magazine as one of the 50 Who Matter. He was featured several times in Barron’s in the publication’s Best CEOs lists. In 2007, Mark was recognized by Fortune magazine as one of their 25 Most Powerful People in Business.
Mark Hurd Resources:
- Learn more about Oracle CEO Mark Hurd: https://markhurd.com/
- View Mark Hurd’s professional profile on LinkedIn: https://www.linkedin.com/in/markvhurd

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