 Social media is done. Why you need a website and an email list. Hey, we've all seen it in the news. We've seen it happening. I mean, there were so many social media channels, but now they're starting to censor people and they're starting to shut down people's accounts and people are getting a little upset. And as a person who sells online, I don't want somebody else controlling who sees my content. So in this video, I'm gonna talk to you about alternatives to social media and how you can actually make more money and you don't have to get likes and subscribers and we're starting right now. Okay, it's gotten ridiculous, hasn't it? I mean, social media's gotten ridiculous. People just, they live off likes and subscribers and comments and all that, but does that really make you any money? Okay, sure, maybe it gets you more followers, but does that make you any money? The real answer is maybe, but probably not. The thing that really is gonna make you money is a website and an email list. Cause if you have a website and email list, I know right now I can send an email and I can instantly make money. That's kind of a cool feeling, right? Do I wanna make some money right now? No, wait for a little bit. Now, does that mean I can send an email three, four, five times a day and make money? No, you'd wear your email list out. But I wanna talk to you about the differences of having your own email list and website versus social media. Now, I don't want you to think in this video that I'm telling you to never do social media again. That's not what I'm saying. What I'm saying is you need to supplement that because if you don't supplement that, you could be out of business. Let's say your account gets shut down today. What are you gonna do then? You're out of business. You have no income. They actually own the traffic and you don't. Number one, email focuses more on Mofu and social media focuses more on tofu. Okay, so what is tofu? Isn't that that stuff that they make a lot of Asian dishes out of? No, tofu is top of the funnel. Top of the funnel is where you actually get people into your ecosystem. Mofu is more middle of the funnel, okay? So that's where people are already in there. They already know you and like you and they're more likely to buy something. So since emails is more Mofu, it does better than tofu. And here's the problem with social media. Social media is more to get people to know you and like you and get to know your brand. If you start posting in social media for people to buy stuff from you and they're at the top of your funnel, they don't know you, they don't like you, they haven't built a relationship, it's probably gonna turn them off and they're not gonna look at your content anymore. Now, you can ask people to buy stuff on social media but that's gotta be about 20% of what you do on social media. And more often than not on social media, that's gonna have to be ads and that's gonna cost you money. Now, when you start building an email list and you get them on your email list, that is something where you've already started building a relationship because they've given you something personal. Once they've given you something personal like that, they're gonna be more likely to buy from you. If they see a post on social media, they haven't given you anything personal, they haven't built any relationship with you. The odds of selling them are far worse than if you have them on your email list and you send them an email and make them Mofu. Once they are on your email list, they've given you permission. So they're Mofu and they're a Bofu. What is Bofu? Bofu is bottom of the funnel, okay? So you're middle of the funnel and bottom of the funnel. Bottom of the funnel is people who are definitely gonna be buyers. Now, right here on the screen, this is an example of a Bofu email right here. It says in soon, up to 70% off and you can see this here is for Snapfish. Number two, consumers prefer email as a communication, okay? So they don't wanna communicate on social media. That's not what they wanna do. They wanna get an email. They wanna be able to talk to you about it. And I know a few years ago, everybody was saying emails dead, emails dead. And I thought, well, no, because you gotta still communicate with people. You gotta get them information. They have to get information from you. Email is far from dead. Now, it may not be as active as it was five years ago or 10 years ago, but I can tell you right now, it makes us money every single day. Now, up on the screen now, I'm gonna put a little chart. And what this is, is this is data on consumer communication preferences. And you can see mobile wallet push notifications. They don't like those push notifications. Those were a great idea, but it didn't work out. Social media is 23%. Mobile app is 25%, 26% on direct mail. But check this out, email 66%. That's the way they prefer for a brand or company to communicate with them. Okay, and this chart right here, we're looking at, it shows opens an email based on a discount or deal, opens an email based on personalized subject line. These are the two best ways to get somebody to open your email. If you're not doing one of these two things, you're missing out. And you can see retail, you can see travel and hospitality, you can see entertainment. But those two ways, a personalized subject line, which you can do in something like Cartra, I highly recommend Cartra. I'll put a link below. You can watch a video on Cartra. That's what we use for email marketing. If you like Cartra, which I think you will once you watch the video, you can actually get a trial for $1. But you need an email marketing software like that. And that's the best one out there, bar none. Now something else, which is interesting about this, the fact that they open emails more, if it's personalized, that kind of tells you that they think they have a relationship with you, right? I've had so many people when I put their name in a subject line, they actually respond back to me and think I just sent them that email. I didn't send it to anybody else. It was just them. And that's how personalized some of my messages are. Number three, with email, you own the database. Now you got to think about this. I've seen people on Facebook who will get up to 50,000 or 100,000 or 200,000, people who like their page or subscribe or follow them. And then their account gets shut down. Wow, of course we've seen that happen to some pretty famous people lately, haven't we? Their accounts got shut down. So if you think you own your audience on social media, you most definitely don't. If you're on any of these social platforms and you have a huge following and you don't have an email list, that is incredibly scary. And it's incredibly scary because you don't own it. This can go away at any point guys and you need to protect yourself. The only way to protect yourself is to have an email list. You need to get them off those platforms. You need to get them to opt in for downloads or free content or special offers or whatever you want to do, but you need to get them on an email list. And you need to use Cartra, which I already mentioned and it's below in the description. Now at one point, increasing your likes and all that stuff on Facebook did you a lot of good because it got you more people. It got your brand in front of more people. It really doesn't work anymore. If you look at your posts now on a Facebook or Twitter or something like that, very few people get reached because what have they done? They concentrated on making money. And how do they make money? They make money on ads. And if you're not running an ad, why should they show your content? They don't need to show your content. Now YouTube is entirely different. I like YouTube a lot because YouTube, I can run content on YouTube and they're gonna show it to people based on interaction if people like it. Why? Because their business model is they run ads on my videos that they can make money. And if people are watching it, they're more likely to show my videos to other people. An excellent platform. Love me some YouTube. Now, if you think about this on the flip side, if somebody subscribes to your email list, they're gonna stay on that list. They're not going anywhere unless they unsubscribe. And some people will do that. But if you have a good brand and you're offering good content, people enjoy what you're doing, they're pretty much gonna stay on your list. I've been on some lists for years and years and years and long as they don't inundate me with tons of emails or they don't stop giving me good content, yeah, I leave my subscription there. Why wouldn't I? Number four is email segmentation drives really a personal experience, okay? So I have several different types of emails within Cartra. I have my survival food company and then I have my people who wanna make money online. But I have those segmented even more. So if somebody bought freeze-dried food, I have those people segmented and I know if they bought freeze-dried food and they haven't bought canned meat, I can now send an email to them to sell them canned meat. If on my JR Fisher one, which is all the people who want to make money online, if I know they're part of the inner circle, they've got access to a lot of my courses, I don't send them emails on buying those courses. But the people who haven't bought some of those courses, I can send them personalized emails on those particular courses because I know they don't have them. So it's so cool to be able to segment the people in there and know who they are, what they are, what they bought, what they've done. You can only do that with email. Now I'll put a little chart up here so you can look at it. But this one here is email list segmentation rules, increased open rates, 39%, greater email relevance, 34%, lower opt-out unsubscribed rates, 28%, better deliverability, 24%, increased sales leads, 24%, greater revenue, that's kinda important, right? 24%, you got greater customer retention, 21%, greater number of transactions, 18%, greater customer acquisition, 15%, lower spam complaints, 15%, and improved word of mal14% other four. So as you can see, segmentation worked, but you've got to use it and you need a software like Cartre like what I told you about. And number five, email has some powerful testing capabilities. You can send out emails and you can change subject lines, you can change offers, you can change who you're sending it to during your segmentation and change that up. It lets you test stuff and improve stuff. And that's the only medium I know, email, that you can actually do that with. It's really hard to do that with ads or social media. When you segment these people like, if they're a buyer of let's say web cash academy or they're a buyer of digital cash academy or if they're a buyer of Ecom Road, if I know what courses they've already bought, I can segment them out. So if somebody's already bought two of those courses and I'm gonna do a promo for one of those courses, I just don't put them in that list because if I did and I was selling them Ecom Road and they already bought it, which is one of my courses, I'm gonna get maybe a lower open rate if I put it in the title because you're gonna go, I already have that. So that's actually gonna hurt your deliverability. But knowing who these people are by tagging them and I can also do demographics too. If I have a course that is better suited for somebody who's 18 to 24 versus somebody who's 35 to 50, I can also segment that way. Depending on your business, you can have all types of segmentations that can really help you out and help your income and bottom line. In conclusion, I will tell you, social media is gonna be around for a long time. I don't think it's really dead. However, it's not gonna be what it was before. So many other platforms are coming out and these platforms that have been there for years have kind of paved the way for the new platforms because they can look at what they did right and what they did wrong and they can make those adjustments. Okay, so they tested the market for them. So they thought they were behemoths. They thought they would be around forever but you could see some of them going away. I'm not predicting that but it certainly could happen. I don't think you're gonna see email marketing going away. I don't. I think it's gonna change. It's gonna go up and down. There's gonna be different ways of doing it. I know for the longest time they had Messenger on Facebook and a lot of people were using that. I think that's pretty much died out. I don't see that being used much. I know the people who were using it to market to me, they're not trying to market to me anymore. So I think initially a lot of people jumped on it and they were all opening their messengers but then once they saw it was some company trying to sell them something, they lost interest and they unsubscribed. Emails, not like that. I mean, if they're interested in what you got, that's their preferred means of communication with a brand or a company you need to do emails. Did I convince you? Did I convince you to do emails? You really need to do them and have a website to drive them to so you can show them your products. Now, no doubt the game will constantly change. I'll keep you posted as I see new things but I think that's what's going on right now. I think you'd serve yourself well if you had a website, you had an email list and you use Cartre, if I haven't mentioned that yet, go down below and get your $1 trial of Cartre. Watch the video, watch all the things it does for you. It'll save you a lot of time, money and hassle. Thank you so much for watching this video. Don't forget to subscribe down there. There's a big subscribe button and when you hit that subscribe button, you want to ring the bell, turn on all bell notifications so that you're notified every single time I do a new video. Also, there is a free course below. That's a $97 course. You can grab that. It's click and learn, no credit card required. Thank you so much for listening to this video. Don't forget to give me a thumbs up. 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