 One percent of this world figures out how to leave a lasting impression on people talk to Elon Musk recently He'll pay attention. I tell him. Yeah, I read a book a day He goes, oh really tell me a little bit more and you have to find your thing because my thing might not be your thing You might not be reading books. You might be a mechanic. You know leave when you're done leave some chocolate in their car They wouldn't be expecting that a customer comes you fix up their car You let them a little handwritten. Thank you note They'll come back to your auto body shop if you do that because nobody's doing it because what people expect There's three levels. They expect you just fix their car and you just give them the keys going at the status quo It doesn't get you far. It'll keep you in business, but you won't be rich now God help you if you underperform a very person that brings their car to your auto body shop They go, I thought I was gonna look nicer. It looks worse. You're gonna be out of business. That's straight bankruptcy right there