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Published on Apr 28, 2009
Nombre: Scratch & Sniff Ad
Pais: Puerto Rico
Cliente: Mitsubishi Motors
Categoria: Best Use of single media (TV, radio, newspaper, magazine, OOH, Cinema)
Descripcion: We took the two largest newspaper in the island and worked a scratch and sniff ad. The ad was for a Mitsubishi new model and provided consumers the chance of experiencing the new car smell.