 On demand let's talk about the media block out of you know Egypt and the whole internet, you know You know, I was saying on Twitter. This was the modern-day martial law at a global scale. I mean the internet being shut down Government basically trying to shut down any kind of Liberation via the internet because we're a big part of having that channel up on Roku and tell it some insight into how that all happened Yeah, actually, it's can you share just some color around it? What happened and what was it like? How did it feel? I mean look at the outcome. It felt pretty good actually I mean it's one of those things where you kind of looked at it and and it's a power of our of our Platform and explain to the folks out there what happened. Yeah, so and what you guy what your role wasn't that? Well, actually one of the ways it actually happened was that we started seeing through our Twitter feeds that people were Streaming Al Jazeera English through their Roku players and we were trying to figure out how they were doing it And they were doing in a really kind of backwards way They were having to go into one of the channels that's available on our platform and actually adding this stream and then go Into their computer and and sign up for this account and made it really really hard But we were seeing it and so we did some investigation and then we found where they're pulling the stream from and I Basically asked one of our engineers I said how easy would it be to actually get this stream and put it into one of you know Our Roku newscaster channel which is incredibly popular and people know it and it's really easy to add and people can go in and basically start it And so sure enough about an hour later. He said I've been able to extract the stream. Here it is. It's there You know go crazy and we then What was the timetable between you going? Hey, you know this is an activity going on here so the people were tinkering just to get the stream and So you actually turned that was the night before and then we actually turned it on by Midday the following day and I and what I thought was so fun about this was basically how fast we were able to move and how You know how we were able to basically see this this opportunity To bring information and not not for self-promotion. It's bring it. I mean, it's legit Legit movement exactly and you weren't alone Facebook and Google guys were doing the same thing Yeah, there's some kind of guys who rolled their sleeves and said hey You know, it's the right thing to do right and you saw some of the videos I mean, you know that minivan that ran over 21 people and there's a ton of violence and the government should have shut it down I mean, this is it was fun. It was fun because it was just you know You were you're able to basically react and then and then you know We saw a overwhelming support for for this on art, you know We we put it in our newsletter and we you know let our fans and our you know our customers know about it and I think that that it was a blueprint for What we might be able to do in the future as well and how we might be able to react even faster maybe next time It's in the data, right? I mean, it's all about data mining. You weren't basically looking at the data So time from identification was a day and a half. You said no It was it was identification was like was like a Tuesday night And then we had the we had the channel up and going by like Wednesday You know midday early afternoon. So how does that just walk me through kind of like the play-by-play internally? You go, hmm serious shit going on over there. You want to keep this you want to make an impact Yeah, do you call the CEO does have a is there a board meeting? Was it just pretty much streamlined you guys said? It was pretty streamlined we you know, we we have a very, you know, Anthony Wood who's our CEO is Very much a believer in this open platform, you know We make our SDK available to anyone that wants to download it as long as as you're respective of rights and of You know, and you have rights to the content and also it's it's nothing that's illicit or nothing. That's derogatory hateful We basically are of the mind that that will make your your channel available. It has to work on our platform, obviously so that is that's the directive and I think that that what we what we saw was that You know, there's a few of us that basically identified an Opportunity to expand our content offering in our in our distribution and we went after it and Full support of the CEO and the other executive team. That's great Brian j quit from Roku great pioneer. You guys are open culture