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Published on May 6, 2013
The technology is there to make decisions in real-time to improve engagement. Opportunities abound to make content changes just before an email goes out the door based on when, where and how. Maybe it's in reaction to what's trending on Twitter or a new sale or offer that another department has just announced. There are decisions as far as segmentation, but the upside is huge. Why aren't more marketers taking advantage?
MODERATOR Alyssa Nahatis, Director of Deliverability, Neolane PANELISTS Jordan Cohen, VP of Marketing, Movable Ink @jcohen808 Paige Henke, Manager, Digital CRM, Verizon Wireless Evan Reiser, CEO, AdStack Geri Weltz, Director, Email Marketing, Beyond.com