 We actually started with direct-to-consumer because we were that small, right? So, I mean, I'm actually really proud to say that we started out very small. We started in our own kitchens, cooking ourselves. Eventually, we were able to hire help. And then when we saw that the business was actually picking up, we saw that the repeat rates were really great and there were some interest, real interest from retailers. It's when we were able to migrate into a more industrialized system.