 What is going on everybody? It is JR Fisher and it is Tuesday, the 18th of May, 2021. My gosh, we're approaching halfway through the year. I wanna welcome everybody here. I do these lives each day in case you're new to help you start running, grow your online business. That's all I talk about. We don't sell anything. I'm not trying to market anything. I'm just trying to help you out. I've had some successes in selling online over the past decade and I just wanna share them with you. If you're new here, do me a favor, subscribe, hit that subscribe button down there. Don't forget, ring the bell. Turn on all bell notifications to your notice. I each and every time I go live or if I upload a video. Let's see here. Get some comments coming in. Good morning JR, 78 Fahrenheit in low country. Man, I gotta get back to Savannah. I'm telling you every time I see you in there, James, I'm thinking about that buffet. I think it's Mrs. Wilts. Man, it's so good. I gotta think about going back there. We got, I just checked James, checked with my Google here. Matter of fact, let's let Google tell you what the weather is like today. Hey Google, what's the weather in Scripps Ranch today? Today in Scripps Ranch, it'll be partly cloudy with a forecasted high of 73 and a low of 56. How's that for technology? It's 59 degrees in cloudy. How's that for technology, huh? It lets me know. Hey, today we're gonna talk about some really inspiring things you can do post-world illness. However, if you have areas that you wanna talk about that have to do with starting running and growing online businesses, please put that in the chat section. Please let me know. I'll be happy to comment on that. Also, if you're watching this and it is no longer live, let's say you're watching it a day later, a week later, a month later, whatever, you can put your comments in the comment section, which will be below in the description. Sinharth, where you been? Man, long time no see. Good to see you, buddy. People are popping in here from a while back, which is good. I've been doing these live since, gosh, I wanna say January, February. I gotta look back and see when I started doing these. And I've been doing them six days a week. So that's a lot. It's a lot of content to come up with. But guys, I really enjoy it. I really enjoy the fact that you guys participate, that you put stuff in that chat section. That makes it all worthwhile to me. So please do that. Please, please, please put that in there. Don't forget. James, you didn't say it. Smash the like button. Make sure you smash the like button so that that algorithm can do its thing. My saying for the day, there it is, of course. Give me a little sip. Our house is destroyed right now. I mean, it's destroyed. We're moving and we've got boxes everywhere. We're selling stuff, trying to get rid of stuff so we can move to Texas. So I've been working on that. You guys don't know about that. I got a video that I'm gonna put up, I think, kinda showing you guys the progress of stuff and what we're getting done. It's pretty exciting. It's exciting to me anyhow. If you're interested, you know, put the chat section. You wanna see that. If you don't wanna do that, then that's fine too. Let me pull up my notes here. I got some notes on some of this stuff. So, you know, some of the thing, if you think about it, what's gonna happen in the world? You know, Broadway theaters in New York are supposed to resume. I think it's in September of this year, which is 18 months after they closed in the early days of the illness. You know, it's, I think as of May, there's 110 million Americans that have been vaccinated since May, or since the beginnings of May of 2021. And a lot of the restrictions are getting lifted. We're seeing this go on now. The government has said, well, the government, the CDC has said that we don't have to wear these mask outdoors. And we don't really have to wear them indoors either. You know, I think the whole thing about social distancing is kind of funny. I read a paper by a MIT professor, and she said that you're no safer at six feet than at 60 feet if you're indoors, because you're all breathing the same air. Come on, don't be silly. And it made sense to me. So I know the social distancing thing's a joke. I know in Vegas they went from six feet to three feet. I don't really think that makes any difference whatsoever. You know, because there's fewer people sick that you can get closer, it's just bizarre to me. Some of the rules are just bizarre to me. But anyhow, we're gonna be getting back to this. And since we're gonna be getting back to it, there's things you can do. Now, the first thing you can do is you can get back to out-of-home advertising and live events, okay? Live events, they're gonna start up again. We're already seeing that. I'm starting to get notices from people that I used to go meet with. They're starting to have meetings, boot camps and masterminds and all these things. We're all gonna get back to it, guys. We are. This illness that we have is gonna be a bad memory. However, there's gonna be those people who are gonna be affected for the rest of their lives. And it's the same people who get affected by something that happened when they were eight years old. And I'm not saying that people shouldn't. I'm just saying some things stick with people forever. I'm gonna look back on it and go, ah, that was interesting and I'm gonna move on. You have a decision to do what you're gonna do. But having events, guys, is so big. I know when I get to Austin, I wanna have some masterminds there where we all get together, we all share ideas, we all do stuff. So I'd like to do that. If you guys are interested in attending some of those, by all means, put that in the chat section there. Let's see. Cameron's here too. I haven't seen you in a while, Cameron. He says, hi, sir. Hi, sir. I know, you got a little typo there. Good to see you, buddy. Let me know your business is doing type in the chat section. We all like to check in on you there. And you want to get your brand back, guys. Reclaim your presence. We've lost a lot of followers, supporters, stuff because we weren't doing things, right? Now, I went to Ornline. I've been online pretty heavily. So we're doing okay here. I think as of this morning, I need like 40 subscribers to hit 5,000. So guys, if you haven't subscribed, please do so. Tell your friends and family to get their interest in this subject matter. Don't have been subscribed if they're not gonna watch any videos. That doesn't do me any good. Just people who are interested in making money online. Number two. Number two is I want you to start understanding your audience better than you did in the past. After this challenging year, our brand messaging is gonna probably shift a little bit. And customers are kind of cautiously gonna come back, but we need to have a good brand message, okay? We want to celebrate the move forward and don't forget the past. Not forgetting the past doesn't mean living in the past. We shouldn't live in the past. There's gonna be people who are gonna wear a mask the rest of their lives. How about that? Is that insane or what? I know they're gonna do it. You know they're gonna do it. There's gonna be people who are gonna wear those silly masks the rest of their lives. Why? I mean, so what if we get sick? And I don't want anybody to die or anything like that. That's not what I'm saying, but I mean, there's gonna be illness. Illness cannot be eradicated. You can't wear a mask forever because you're weakening your immune system. You have to be exposed to some of these things that actually do make you sick. You know, you can do a little nostalgia marketing if you want. You know, do something that, you know, this old school, go back to that again. Consumers are more likely to develop brand loyalty for a company they feel emotionally connected with. What are you doing to get that emotional connection? Tell me that. Matter of fact, put that in the chat section if you want. Scarcity tactics, I would kind of lay off on because we've had so much scarcity lately, you know. Now our survival food, we do have scarcity still. We have some shortages, but you know, that's a tactic that you gotta be really cautious with because people are really tired of hearing that. Let me get another sip here and remind you. That's where I remind you. Number three, number three, what is number three? I would say start to get really clear about what your business is about, okay? Doing this will really attract the audience you want. Now my brand for this channel is starting, running, growing and online business. That's it. So whether you've never sold anything online or you're trying to, you've already got a business, we can help you out. You wanna align with the new consumer ethics. You know, citing figures, consulting, president of an app called ISBX, he noted that after this illness has been promoted a shift in consumer consciousness, as 45% of these people have more sustainable habits, they plan to embrace these choices. Brands have to align with a new consumer sentiment and consider how they can promote more ethical model of consumerism. We need to change what we've been doing, okay? You gotta focus more on diversity and inclusion. I think we've always done that. I just look at people as people. I don't really care what your background is, what you look like, what your sex is. It doesn't matter to me really. But I think businesses who didn't focus on that need to do so. You know, we sell survival food and people would say, well, that's probably some older guy in the woods when in fact it's actually women, the majority of our clientele is women for our survival food. The majority of my channel on YouTube is 18 to 34 year olds and the majority of that is 18 to 25. So you gotta kinda know what your audience is. Are you looking at your audience? Do you know who they are? I think that's super important to figure that out. Next thing up guys, number four, do videos live and regular. Just start doing videos live and regular. Videos are so very important. This channel actually makes me money, which is nice, not a lot of money, not a lot. And I don't do it to make the money. I do it to get our brand out. I do it to help people. But live video really has really helped brands connect with the consumer. And it's a lockdown. I mean, you could do videos and you could still connect with people, which is exactly what I did. And a lot of people I know did. It's really, really important to do that. Going forward, we are investing about 90% of our efforts in live video in my company. So I'm gonna be doing a lot of live video. I think it's really, really important. I think a lot of real estate companies have done that. They couldn't show houses so they did 360 videos of houses. Really, really important thing to do. And clients have seen an average of 68% increase in video content consumption on YouTube since March of 2020, 68%. So I know in the beginning, my channel started getting a ton more views than it ever had. And I think it's because people were like, I got nothing else to do. I think I'll watch YouTube. I think I'll do that. It really gives you an opportunity to explain your brand, your product, your services, whatever, without having to write stuff out, without people having to read. People don't like to read. As funny as that is, they just don't want to. They would much rather watch a video. I enjoy watching videos for entertainment, for education, just learning new things. I just love them. I love them and I think you guys do too. You know, there's TikTok now. People watch these little short videos. I'm not into TikTok, but it's there to be another set. Now, this does not mean you wanna quit your other channels. So number five is do social on a regular basis. You still wanna be on your Facebook and your Instagrams and your Twitter and all that. And I'm there, but not very much. I can tell you that. One of the people that I follow on Facebook, she did a post yesterday and she posted and there's anybody seeing my post. And she didn't say that form, but basically she was doing a test to see how many people would reply. And she normally had hundreds, if not thousands of people reply. And I think she had about three or four. Because Facebook is not showing her post. Facebook's not showing your post, my post, anybody's post, unless you run ads. They've gone to all ads. So you can post now to let your friends see what you're doing and nobody's gonna see it. It's crazy. James Brain, finally live and clear in Savannah. Oh yeah, I already hit the like button. Thank you so much, James. I appreciate that, buddy. In your marketing strategy, your goals should be meeting your buyers where they are and going to be at any given time. So if they're on Facebook, you find they're there, go there, if they're on Twitter, go there. You know, if they're on Instagram, go there. You know, there's also TikTok, there's Clubhouse. I think Clubhouse overall, I thought it was cool when I first saw it. And the more I looked at it, the more I thought it was just a waste of time. I think the funny thing with Clubhouse is you wanna get a lot of people, but when you get a lot of people, nobody can talk because there's a lot of people. And then if you only have a few people, you're gonna waste your time because there's only a few people. Well, what are you gonna do, right? It's a tough one to figure out. The next thing I would tell you guys, and I've got a meeting after this, so I may cut a little bit short today if you guys don't mind. But if you have questions, and if you fill up that chat section and you ask me questions, then I have to stick around. Okay, so if you want me to stick around, put some questions in there. And if you don't, that's cool too. Number six is take advantage of lower CPCs. What are CPCs? Cost per click. Digital platforms right now are at a really all-time low at cost per click. They've lowered it because they're trying to attract more business. This said, it presents an opportunity to reach customers online at even lower costs, even if brands themselves have faced budget cuts. Now, understand the CPC is really determined by the advertiser. So if people aren't bidding real high for those clicks, it drives it down. I mean, really, it's a bidding situation. So people aren't bidding as much as they are lower right now. Neil Tapari, and I wrote this down, he's co-founder of Business Incubator, SOTA partners, agreed noting that PPC advertising is a great way of maintaining additional presence online as well as reminding your customers that your brand and business is still going strong. That's another thing. A lot of them are kind of wondering, what's up with your business right now? What are you doing? What's going on? And this is, you know, doing these ads is a great way of letting them know what's going on. Let them know you're still around, right? A lot of businesses are gone. A lot of restaurants are gone. A lot of stores are gone. And I'm not talking just small stores. A lot of big businesses are gone. But understand when they go away, those dollars that were spent there will be spent someplace else. Somebody else will snatch up those dollars. So it's really up to you to get that. If you used these post-marketing ideas that I'm giving you right now, guys, you can really take advantage of what's happened over the past year and a half. Let's see, Paul says, what's most you've paid for advertising? Huh, you know, I've paid some stupid money for clicks, if that's what you mean. You know, I was running one for a webinar and I was getting some sign-ups for $40 or $50 a person, which was pretty darn high. But if you mean how much budget I've spent, I kind of keep that quiet, but it's, oh gosh, it can be in the thousands in a day. But I keep that quiet. I don't really say what I do and that. Just it's kind of private on that. So I don't really do that. But, you know, advertising's important, guys. And the funny thing about advertising online is, you know, you can advertise for two months and not get a sale and go, wow, I've wasted a lot of money. I've wasted a lot of time. I advertised for two months. I spent $5,000. It was a waste. And then a year later, somebody from that group buys and then another one buys and another one buys, because you built up your brand and they learned who you were and they listened to some more of your videos. It's really kind of hard to figure if those people are gonna spend money with you later on. It really, really is. So you gotta check that out and figure that out. So that's what I've got for you today. Again, I went a little bit quick. Maybe I talked fast today. I will entertain any questions that you have now. You can put those in that chat box there. I've gotta go meet somebody. I've got a call to Memphis, Tennessee to a good buddy of mine. I got to do after this, known him since I was, I guess 14, 15 years old, something like that. We've been friends every since. So I've got a little, I guess phone conversation with him. He's a builder. So I'm kind of interested in what his building is doing right now because I know, man, the lumber prices are crazy. You know, we're building a house and we got in just before all those increases. But man, it's a skyrocket. It got crazy for stuff. We get one more sip here before I get out of here. So guys, if you have questions, you need to put them in that chat box right now. I'm getting ready to leave you. And I wanna thank you guys. I wanna take a second just to thank you for all the support. You know, you guys have given me so much support over the years through your questions, you know, through your emails, through your comments, all those things over the years have been a lot to me through your subscriptions and likes and all that stuff. I really do appreciate it. And if you're still here and you have not subscribed, you need to do so and you need to ring the bell. Turn on all bell notifications here. Notify each and every time I go live or I upload a video. Well, you're welcome, buddy. I appreciate all that you've shared. And a lot of you guys make this channel by sharing stuff. Paul's a big share. Cameron has shared a whole lot in here. Sidharth has shared a whole lot in here. James Breen has shared a whole lot in here. A lot of you guys have. And I really do appreciate it. I can't call out everybody because I get comments all over different videos and everybody shows up on the live but they watch afterwards, which is fine. But guys, when you're doing your marketing, I want you to, I want to leave you with one thing. Think of the consumer. Think of the person that is consuming your content. Think of the person who's buying your product. Think about how you can improve their life. What can you do? What can you do to improve their life? What can you do to make them feel entertained? What can you do to make them feel happy? What can you do to make them feel confident? What can you do to make them feel safe? All these things, all these feelings. If you can get across these feelings through your brand, you in turn will get more business. Don't think about getting their business. Think about helping them out. That's what it's all about, helping them out. James Breen says peace and blessings always. Everyone see you tomorrow, he's out of here. But think about those things guys. If you think about it that way, if you build your brand based on helping people, if you build your brand based on really, really serving your audience, and that's what you need to do, is you need to serve people. That's what it's all about, having a business. It's not about you getting what you want. It's about helping everybody else get what they want. If you help everybody else get what they want, you will eventually get what you want. I think, I didn't say it exactly the same way, but that's a Zig Ziglar saying, he said that over and over again. Just help people get what they want. That's all you really need to do. I've given you these six things that you can put into practice today. If you missed any of them, this is obviously recorded. You can go back on YouTube, you can start at the beginning, you can watch the beginning and go through all of them again. But man, guys, think about this. Think about a company that was always serving you, that always helped you, that always did things for you, that made you feel good, that made you feel secure, that made you feel confident, that gave you answers to your questions. You'd probably do business with them, wouldn't you? You would probably go back to that company over and over again. That's what I want to leave you with today. Please, please, please do that. I want to switch my screen here real quick. And like I say, guys, if you have questions, put them in that chat box. If it's no longer live and you're watching this, you can put it in the comment section below the video. That's what I've got for you today. I hope you enjoyed it. I hope you got something out of it. I really do appreciate you watching. I really do. Don't forget to subscribe, ring the bell. Oh, that sounded like a dud. There we go. That was it. That was the bell. Okay, guys, appreciate you being here so much. I'm gonna go ahead and get out of here. I'll see you tomorrow.