 Qualitative research is often more complex and time-consuming than quantitative research, which makes it important to ensure that the research is conducted properly. This series of four articles provides novice researchers with practical guidance for conducting high-quality qualitative research in primary care. The articles address common questions and concerns, such as how to select appropriate research methods, how to collect and analyze data, and how to write up the results. Additionally, the articles provide guidelines for evaluating the quality of qualitative research papers. The articles also discuss reflexivity, which is essential for ensuring the transparency and quality of qualitative research. Finally, the articles explain how to write a qualitative research article, including how to structure the paper, and how to submit it for publication. This article was authored by Irene Korsgens and Albin Moser.