 We're here at ITU telecom world 2012, and I'm very pleased to be joined by Theo Cosmora who is CEO of the People's Vision Theo, thank you very much indeed for being with us today Thank you for your time and for the invite. The ICT sector has been undergoing major transformations recently I wanted to find out from you what you think are the principal opportunities arising from these transformations Well as we know we're a number of magic And I think that as convergence accelerates people and platforms and solutions come together What we're seeing is nothing short of alchemy A good example is water two parts of hydrogen one part of oxygen bring those two together you get water So I don't think no one knows truly what the Convergence of ecosystems and solutions is going to materialize It's going to materialize as But it's magic and it's very very exciting times for all of us What do you think are going to be the main challenges facing people to do? I think how to structure partnerships well a to be aware that partnerships are absolutely necessary and the only way forward number one Number two how to structure this partnership so that every stakeholder Benefits and gains as a stakeholder not only do we need to go beyond shareholders PPPs are well known. We need to add two more piece to those two piece So they're for peace and then partnerships public-private people planet Partnerships five P's and all at the moment Most parties are focused just in public and private. We categorically have to bring the contributors to wealth people Into the equation and I think we need to bring our home the planet into the equation otherwise It's more of the same and how do you propose to do that? well, we've developed a business a business model called the people's business and it's structured around Maslow's hierarchy of needs and We've devised a framework focused around three categories of empowerment conscious empowerment social empowerment and economic empowerment if People are contributing to the wealth of a community online of a nation of a business I think people need to be those who are contributing and performing needs to be given the opportunity to participate and share in That's wealth so people the people's business brings together an ecosystem of solutions ranging from social business and e-commerce networking collaboration solutions interaction with other external networks Mobile payment solutions based on IVR really easy to use Where you can send money from any phone number to any phone number we partner with local banks and telcos and two hardware solutions all our solutions Connect with existing systems which have been put in place by governments and the UN Such as the Millennium Development Goals. We've got two and a half more years to achieve the MDGs and right now the Capacity to achieve them is restricted by the Lack of solutions that are readily available to consumers So we've developed a range for example of mobile devices and if I may show this this is The first ever MDG branded phone It's got two SIM card slots inside and it's perfect for airlines for example to sell on board and Promote the MDGs now there's a commercial margin in there for all parties to benefit airlines people promoters Telcos banks all parts can participate in promoting and achieving the MDGs 2015 is two and a half years away in a race You only win once you've crossed the line crossing the line of the MDGs is a long long time away a lot can be achieved We've just got to focus on them and come up and come around with solutions, which are economically Sharing with all parties to achieve the MDGs then we can go to the sustainable Development goals, but we've got to focus on achieving the MDGs and ICT solutions such as this little baby This just sells for 20 pounds 19 pounds 99 And we can create so much awareness if all airlines national airlines were advised or Requested by the governments who've signed up to the MDGs to sell these online and promote the MDGs So let's get on with them. What's been the response like so far everyone wants it everyone wants one It's just so cute. It's got two SIM card slots Telcos can put their own SIM cards, so they continue to make revenue from it Airlines can have their own branded SIM card Airlines NGOs can have their own brand up there, so it's co-design Everyone benefits and that's what the MDGs are all about all the people of the planet Working together to bring about solutions which make the world a better place for all people and finally we're here at ITU telecom world 2012 what for you makes this a key event? I Think the talent the imagination the visions The passion you see passion all over the place and the focus that's Together we can Collectively make the world a better place. That's what that's what makes me passionate about being here. I'm very excited about meeting the kind of Brilliant minds which are all over the place here at ICT Well, we wish you the very best of luck with your projects and thank you very much for being with us today. Thank you, Max