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Published on Oct 15, 2014
Welcome to the ESMT European School of Management and Technology podcast featuring Professor Olaf Ploetner, the Dean of Executive Education at ESMT. Since joining ESMT over ten years ago, Olaf Plötner, among many other things, has directed the international program 'Bringing Technology to Market'. His work is best reflected in his book Counter Strategies in Global Markets, published by Palgrave Macmillan, and this is the focus of this podcast.
In this podcast, the following questions will be answered: * You talk about a new type of competition in emerging technology markets. Can you name some of the Indian or Chinese companies threatening to erode the incumbent's market share? * Many companies from the east have copied the products of their western competitors and these tactics often enrage western companies. However you say in your book that the west is simply crying wolf in this regard. Why so? *Can you tell us a bit about the current outlook for western technology firms in these emerging markets?