 It's the mat work. I'm thinking about doing it, but I want to know if it's like worth it. I don't really have a fan base, fan base like that. Yeah, I feel like you should do merch when like 20 to 30 people have asked you about it. Or if you have like 20 to 30 people that you think you potentially sell it to. Because realistically, only like 5% of those people are gonna buy it. So you got to kind of like, you know, they have to be worth it. But I feel like I always look at like everything like. When should projects drop? When should merch drop? And I would say when you started to notice a bunch of people asking about it, probably at the time it started working. Like you're getting like a bunch of DMs. People are like, you should make merch. Like this is cool. You notice it was like they're having a lot of DMs like this, a lot of comments like this, then, you know, start working on this with the man for it. But you have to, you know, plan for the cap that most people, most people reject when they say it. A lot of times people will say it, they don't expect me as well. So like, I was looking at like, I really simply made it like 5% of the people who said it or bought something, and you were asking about something. Yeah. You know, but I think before a merchant should come in an attempt at like collecting people, figuring out which of the people that's following and support you are kind of living more down hard. So it's like a sales forum for a business, right? Like you have the top of the forum, people that are like mildly interested in you and every step of the funnel is pretty much a test to see which of these people are the more likely candidates to buy something. So the person that walks your ad isn't as likely to buy a t-shirt from you as the person that subscribed to your email list, right? Or the person that gave you their phone number or the person that even on a more basic level, let's say like you were the ad, right? Then follower or subscriber, then email list or SMS list, subscriber, and then purchase. Like each of those points let's you know, like, who is the more likely to buy something to do something, say if I asked them to. So I think like before you start or it could be in the midst of when you're starting to see people actually merged up, but I think before you get to the point of trying to sell a merch, that should be that way of like collecting people first to figure out who are the people that are more likely to buy something from you. Because then those are the people that you should be trying to sell to. So like you have a thousand followers, 200 and 200 emails, you know, saying like, yeah, still put the general stuff out about buying it to people. I put out your posts on Instagram and Twitter and shit, but a bulk of the hard sales work is going to go from trying to sell to those people on that email list because those people have already shown you they're a little bit more likely to buy because it took an extra step to get a little bit extra work to get onto that list. So I think it's like, you know, in those sequences, like we were talking about the ads, you got your general brand awareness phase. I'm just trying to get people to see me. I don't really care what happens up. I'm trying to gauge, gauge results. Then from brand awareness, if we look at like lead generation comes next, what's lead generation is, how can I get these people to give me the information? How can I get a phone number out of you or email a lot of people? What can I do to get you to sign up for my list while I may send you stuff out and then from that point is nurturing, which goes back to what we were talking about, engaging with these people, providing value for them without asking for anything first, which for ours, that could be like exclusive content, discounts, music, whatever you see fit, whatever they like, if someone like your brand, it could be like, you know, I'm going to just every every Sunday that we're going to do like a, like a book club type of thing with anime, you know, so you figure out like, what is the process you're going to use to deal with your fans? Then you do that for a while. Then you move into one session. Cool. Now one month, they're familiar with me. They are, you know, connected to me now. Let me sell some shit. OK, because I think I think I know where you headed. And I think I know how to do it because like I started a discord and I got like a few people in there. So I think once I pretty much like zone in on the discord, I think I'm going to end up running some some ads on it to get to get more people involved. And then I think that's that's a good way to, you know, warm people up. They know me. They feel like they get to talk to me on a regular basis, you know, me and then they already took that step to join it anyway. And they're being active in there. So I feel like that's exactly right. That's really good. Like I said, like they left whatever app they were on and go to that app to find you. They care. Yeah, that's that's true. And then I use, I don't know if anybody like on this call uses their like close friends list on Instagram and knows what it is. Yeah. So what I do to qualify people sometimes, like I do a lot of polls to see like who was going to who we asked the most or we actually like answers my polls or questions, whatever. And then like I'll kind of like keep a tally on like the names that I see most often and then I'll keep a tally like, OK, this person always answers my questions. This person always watch my story or whatever. They always engage in some sort of way. So like I'll add them to my close friends list. So I know kind of know like who is more than just a follower. You know what I mean? Yeah. Now, that's that's a that's a good idea, too. All right. I've seen people make their close friends into like damn, they're like an exclusive club for certain fans and shit. It was one point I've seen bigger accounts. Like this is I don't think everyone should do this, but they would sell it like slots into their close friends that we're doing exclusive shit on it for like people pretty much turned into like their own subscription type of thing in Instagram. So that's a good idea. That's another level to it where, like I said, you actively always trying to figure out who is more engaged with me, who cares more about me than whoever else. And then as you become interested in you, they're always looking for ways to be different. People who didn't do as much. You know, it's the same reason we have generally mission and VIP tickets. It's the same reason you have fans and superfans like people want to be like, OK, what would differentiate me from the rest? What can I do to show I'm a bigger supporter of you than these other people who said I support you? Oh, I can do this and I get into your super friends, your super friends group or your close friends group and I can see this type of stuff. Cool. I'm going to do that. And then that shows you. Oh, yeah, this person is somewhere I need to pay attention to, just like you're doing the show. Appreciate that. Let's see what time it is.