 So what makes Fire unique is a focus on the human element. There is on one end the customer, and on the other side it's the employees. When we started the company, the first person we hired was a business development person directly going after the customer and listening to their needs rather than offering them a technology. And on the employee side, it's all about the intrinsic motivation from individuals rather than extrinsically motivating. Especially our parents that grew up in the baby boomer generation are very used to the extrinsic motivation of pay a bonus or get you fired. But there is a radical shift happening as we move through generation XY and the Millennials towards a drive for intrinsic motivation. So we inspire work really hard to provide a platform for people to develop autonomy and mastery. And in that sense, create a tremendous amount of satisfaction. And in the end, loyalty to our customers delivering value to them every single day. Innovation for me at its core is about iterating at very, very high speed. It's all about not looking for a solution, but trying a whole bunch of different things and breaking things in the process and seeking out that failure, seeking out that breaking of things, because that's the only way you can break three from certain mindset that limit you how you think about certain problems. So for us at Spire, we iterate on everything, be that our culture, be that our product, be that our technology, be that our processes. We never call anything a solution. Everything is always just an iteration on the path to finding a yet better and new way of solving a particular type of problem. We are listening to the planet Earth every day, all day long. That could be people, that could be animals, that could be the atmosphere, that could be tectonic shifts, by having this ultimate vantage point and the ability to derive data from the three quarters of the planet that are currently completely underserved and where no data is collected. We believe that our satellite powered data company can provide humanity with knowledge that before the advent of our type of nanosatellites simply was not attainable.