Toyota Yaris advert - Treat it with respect





The interactive transcript could not be loaded.


Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 10, 2016

Toyota has launched an all-new version of its classic “Treat it with Respect” ads in which Yaris drivers' love for their cars led to comic consequences for their friends and family.

Toyota’s new TV ad presents a comic story in a real world situation that will resonate with its target audience. The opening shots show a woman turning up the controls on her friend’s tanning cubicle before cutting to their journey home in her Yaris, her friend clearly distraught with her baked bean complexion. The action cuts to two days earlier, where it is revealed what prompted the prank: the friend is seen brushing her hair inside the Yaris and thoughtlessly dropping the strands on the upholstery.

The campaign marks the welcome return of a tagline Toyota has previously used to good effect for Yaris, notably in a 2010 ad featuring the Supergrass star Gaz Coombes.


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...