 We want to create a healthier Wales by preventing and reducing obesity. We'll help children get the best start in life so they're a healthy weight starting school. By developing a healthy weight programme for parents, including direct support from mothers to be a healthy weight during pregnancy and delivery of an all Wales breastfeeding five-year plan. We will reduce diet and health inequalities by developing support programmes with children and families and by providing healthy meals over school holidays in deprived areas to reduce holiday hunger. We'll deliver support services for people to become or maintain a healthy weight, delivering an additional £3 million funding to deliver services across Wales and roll out a national Making Every Contact Count programme for health and care professionals. We will create active environments and spaces to enable us to move more by investing in active travel and working in partnership with organisations such as Transport for Wales and Sport Wales to improve opportunities for us to be active in everyday life. We'll unlock the potential of the great outdoors for communities to access health and wellbeing opportunities by using our natural landscape across Wales. We'll help schools and childcare settings to be healthier and more active with a range of tools, support and information linked to our new curriculum and increasing participation in daily physical activity. We will shift the food and drink environment towards healthier options by making it easier for businesses to reformulate products through the Welsh Food Innovation Centre and we'll consult on a range of measures to improve the food environment, making the healthy choice the easy choice. We'll build a system of obesity prevention with leadership at every level by funding local coordinators to work with communities to develop ideas and solutions. Obesity related illness and death is increasing at an alarming rate but if we act now we can help people in Wales to live better, healthier lives.