 Let's talk about authentic content creation. What does it really mean? So as you know, I love using social media to build a business to grow a message But some of you don't like to use social media Like Facebook to grow your message to grow your audience to grow your business and I would be really interested to know why that is if you are willing to comment and Let me know let us know what your concern is with using social media to grow your business Or if you're not sure you want to go public with that you can privately message me to kind of give me your thoughts on it I'd love to know not one of the Common concerns I hear from people Some of the clients that I've worked with is George, I don't want to use social media to grow my business because I Don't want to feel like I have to keep putting up an image of myself and to try to maintain that image, right? Another reason is well, I can't imagine having to keep posting content forever like I don't have that much to say I mean, you know, so I'll dress each of these concerns one by one and Let's start let's start with the one about image Are you concerned that once you start you'll have this image you have to upkeep right first of all It's kind of like You get into a relationship And the person that you're you're dating Likes you as a certain way. Maybe you try to impress them Originally, so you put up put up a pretense about who you really are, you know, you You have to act to become more charming or whatever to be liked by the person And so now you're like, oh my god, I gotta be in this relationship and I have to keep up like that Otherwise the person won't like me So that's like social media, right? What if Now we're talking about authentic content authentic social media. What is authentic social media? What is that? It's like an authentic relationship or an authentic friendship. Let's just talk friendship Let's not even talk relationship. Just talk friendship. Do you have to pretend to be somebody? That you're not in order to continue a friendship If so, is that an authentic friendship? Not the most authentic one the most authentic friendship is where The person that you're your friends with Likes loves you Just as you are You can show up However, you know, you are that day And you know, as long as you're not too mean to them And as long as you're not consistently mean and offensive to them They're going to be they're going to keep being your friend And the truth is you are not going to show up on social media and be consistently mean or offensive There's no point that why would you do that? I mean, you know, none of you are going to do that You're just showing up to social media and you could just being your authentic self Let me tell you what what that means for me. It means showing up as I am You know, as you see, I wear the same thing every day pretty much, you know I don't I don't try to pretend to be somebody. I'm not Yes, other people might enjoy chaining out their shirt every day Like screw that. I don't have I don't have energy for that. I don't care if you don't like see there There are authentic friendships and authentic social media, right? It's like I don't care If there are certain things you don't like about me I don't care if you don't like me because I wear the same shirt all the time Leave it's okay. There are plenty of I I am only one of Tens of thousands of marketing experts that you could listen and watch and listen to and watch and and many of the Million marketing experts out there out of the million. Maybe there are a thousand who are very authentic Or like has the kind of value set that I do go go and watch them, you know Don't have to watch me. I had the same background all the time You don't like it. No worries. There are plenty of other things you could do with your time, you know, don't have to watch me Okay, and some people in fact don't like to watch me and they just like to read my articles great No problem. I try to show up authentically on my articles too And some people don't like Watching me nor reading my articles. No problem They there's tons of things you could do with your time to learn marketing and to learn business and all that stuff, right? so I don't have the energy to do certain things But I do have the energy to do other things. I have the energy to Show up with as much passion and heart as I can. I have the energy for that or I can build up the energy for that Um, I have I can build up the energy to study in my field and get as excellent at marketing Certain things again marketing is so many things including Switching up your background all the time changing shirts, you know Making video editing really cool making everything really fast and interesting. That's marketing too. I don't have the energy for that Right, but not marketing is so many things. I'm going to just focus on a few things. I have energy for and And show up and whoever connects with me. There's enough going to be enough people. That's a thing about online marketing There are enough people for you No matter who you are No matter how you want to show up as no matter if you never change your background video background You know no matter if you never change your shirt no matter if you're you know You look a certain way that people don't like I don't doesn't matter There are enough More than enough people for you to build a full thriving business for the rest of your life That's really that's amazing thing about online marketing and As I've said many times the easiest way to do that is through facebook ads Which is why I teach it and people love taking that from me. So Bottom line, all right Think of social media Authentically authentic social media like an authentic friendship. How would you be in an authentic friendship? Do the same thing on social media in an authentic friendship you would Enjoy the person, you know Show up as you are they enjoy you You try to help them you share the thoughts that you're going on when you go hang out with a friend Do you go I got to prepare Okay, I got to be funny today with my friend I got to like Yeah, there's an order of topics that I should talk to my friend about first I need to talk about this and then and then and then and then next time I meet with him. I should talk about that and then next Some of you are so worried about the order of topics. Oh my god George should I do this talk about this first and then this and then this and then this I don't so in fact when I was As I started talking about this, I'm like, oh the video I just made previously was kind of on the same topic I should have switched it up. So this order of today's topic is not the right order either So I should have there's lots of topics I could have talked about. I should have talked about another one So I so even the order of topics is wrong in what I do So it doesn't matter and like the books that I release the order is not perfect Now I'm reading principle. I'm releasing principles of authentic business now that probably shouldn't have been my first book It doesn't matter Like you worry too much if you're thinking about these things What you need to do is show up and run facebook ads And that's what you need to do first and then you look back on on the on the data and then you can organize better But if you don't have any data yet from your audience, how do you even plan your business? You don't plan your business without data. That's I think that's probably the biggest misconception that so many of you have Oh, I got to plan my business or I got to plan my content You don't plan in advance The whole point of authentic business is that you can be yourself And build a six figure seven figure whatever eight figure. It doesn't matter how how much money you want to make You can do that being yourself. Did you know that? Without using funnels and what I mean if you like using funnels do it, but you don't have to either Right, you could be yourself and as long as you distribute your content enough But you can't just show up on facebook and expect that People millions of people will find you you can't put a blog up and expect people will find you You have to know how to distribute your content. That's part of the game The strip the easiest way to distribute your content is through facebook ads the easiest way Search engine optimization is not that easy um, although That's something I've taught a class on and you could take that class if you want to do that way Doing interviews is another way to distribute your content being interviewed by other people you can trade interviews But anyway, it's just It's that's it authentic social media is like an authentic friendship Think about that and and work on that and show up as you are again Like I said with a friend. I don't think okay I gotta I gotta like think about these things to say No, I show up to the to the to the meeting with a friend and I just say here's what's in my mind today You know, I was thinking or like hey, I'm so glad to see you know, I have something that I want to I want to work through with you I'm like I have this this particular topic. I'm so passionate about I want let me let me talk about it with you And see what you think of it, right? So see see what you know, let's have a conversation about it That's authentic social media right there You don't plan so much you show up And show up that day with whatever is alive For you right now And you just do that That's it. You don't think with your friend, right? You don't think oh my god I gotta have stuff to talk about with my friends for the rest of my life for the rest of this friendship like I don't have There's not much to say On social media, it's even better because it's not it's not one authentic friend It's you know, first it's one and then it's five and then it's 250 and then it's 5,000 or lots of authentic friends and and and you have lots of things to talk about for the rest of your life You don't have to plan so much and worry so much that you don't have enough content for the rest of your life You just show up today Even if you set the same thing last video like I did The last video was the same thing same basically just set slightly different order of words, right? You just show up Be your authentic self now as I said Before you show up and start the video before you write you do one minute of energy reboot I have talked about my energy reboot before those of you don't know It's basically four breaths. That's how I do it. You might have a different way of grounding yourself But you just you know, I hold literally this is what I did before I started this video and it only takes me 20 seconds This is this is literally what I do. I breathe in love Breathe out total security Which I believe is a reality for you and me total security And that's part of authenticity. I mean, let me finish the energy reboot And I'll talk about the my total security is part of authenticity So first one is breathe in love breathe out total security second one breathe in love Breathe out playfulness or joy. It's or or you know gratitude It's basically one of those words that has a second out breath and playfulness is great And that's part of total security and then third breath is I breathe in My sort of the virtue focus of the week today this week. It's joyful discipline. So I breathe that out into my life And then the final one I think about what I'm going to do next and I breathe in And then I breathe out love and wisdom into that thing I'm going to do next Tech takes 20 seconds and now I'm ready to do my video or write my article even though I didn't feel like it before And even when I started recording this, like I said, I didn't feel like doing it I am like, oh my gosh, you know, my my wife is going on a trip today and I I just I'm not in the right mindset But I'm here because otherwise I'll keep putting it off. That's what I know to be true about me, right? so Total security why so to show up. So so authentic friendship, right? You can only have authentic friendships when Genuinely authentic friendships happen when you are a secure person And yes, all of us are on the spectrum of feeling secure or feeling insecure And there's days when we're not and days where we are and so I'm not saying that you're Insecure forever or you're secure forever depends on the situation But it is something that we all I think need to work on every single day. What is your practice? to To to become more and more secure psychologically and spiritually emotionally mentally every day and That leads to financial security too, but that's another thing Total security to me means that no matter what I do. I've said this before I'm not afraid of death I'm not. Um, I think it's because of my faith. It seems because of what I believe about the afterlife and the spiritual world I believe it's so much. I mean it is so real to me That I I literally I don't believe that death exists. I think it's just a a change of consciousness It's the consciousness state this this vehicle that called the body dies and then the consciousness keeps going You'll see yourself up if you've seen your death experiences or you heard about them You see yourself above your body you float into the tunnel the blah blah You'll see your loved ones who passed on and on to the next stage of evolution So I I'm not I'm not afraid of death and I know that this life is only one of you know 100 years of 5 billion trillion years. I'm going to be you know, my consciousness is live So it's not not a big deal. You know, this life is not a big deal either. So we're here to play I mean, we're here to play in a sense, but we're also here to grow. That's primarily I think we're here to grow And not grow in more money more power more prestige more pleasure but to grow in psychological security essentially and playfulness and grow in virtues and so All of it all of this business building all of it to me is just about spiritual growth None of it really matters. None of it really matters whether business goes up and down whatever Am I growing spiritually? Am I taking that situation and finding finding benefit in it finding finding joy in it finding The next step to of courage in it, you know And am I serving am I serving my highest good my highest and your highest good? You know, so it's like none of it really matters. So so when you show up when you show up With your videos or with your writing or whatever whatever content you're creating You are giving yourself that opportunity to to to explore to get to know yourself better And so that's what the friend does either authentic friend You know, you are there for him or her To explore him or herself And you are there and and they are there for you to explore your your your your greatest and deepest and highest self too And then you know and same thing with social media. That's what we're here for I don't this is a this might sound interesting. It's strange. I don't like using facebook I don't like using instagram. I don't like any social media if I if I if I Could serve you all without using social media. I would I don't like social media. I don't enjoy it I mean I do it for business. I do it for I do it only for business I don't I don't go on social media in my spare time. I only look at my clients stuff And so I only do this stuff for business. I don't Yeah, I minimize my social media because I don't like it. I don't enjoy it I mean, you know, I'd prefer to like watch youtube videos or whatever, you know So so I I only do this for business And when I say business, I mean spiritual growth I only do this to explore What I'm thinking and to then to serve you and to figure out what you're thinking so I can serve you better and as I I explore in a way that's useful for you. I might say that Okay, I explore in a way that's interesting and useful and helpful to you That's why I use social media. I don't do it for fun There's lots of other fun things to do. Why am I doing this? So use social media for your business and knowing that business is really for your exploration your inner exploration and growth That's it and service to the highest good of all That's it. So, um I was I didn't even say that the main thing I wanted to say today Which is document don't create. This is a term that uh, was popularized by maybe coin by Gary Gary Vaynerchuk Gary Vaynerchuk some some of you hate him some of you love him I used to hate him and now I love him Um to a certain extent. I think he's a little bit too attention hogging That's not that's not a great thing. I think he has enough money. He has enough attention He's just trying to be like the most famous person in history. Um, that's not necessarily a good thing I think chasing money dominant being dominated by money chasing is is I think just as inefficient for spiritual growth as being dominated by attention seeking so it's like Money is important attention is important, but when we're dominated by either one It's not the most efficient use of our life purpose, right? so, uh, I think so um So I'm all about efficiency, but when when it comes to spiritual growth, right and the highest serve so Um document don't create but I like this phrase from him Which is the idea that Some of you are just getting so nervous about creating content because you got it Yeah, you're are you thinking you got to be perfect. You get thinking that it's got to be good You don't want to offend people. You don't want to turn people off You don't want to make a good first impression all these things that are stopping you and Gary Vaynerchuk says listen stop that And just document your journey. That's it And by documenting your journey is what I what you see me doing all day long, you know every time I show up here I'm talking stuff through I'm like saying this is alive for me right now or this is what I know This is alive for you right now and then let's explore this together I'm documenting my journey as I go along document and just like my secret side project Which I'm I'm due for another video and blog post in the next couple weeks. I'll tell you about that It's ongoing obviously I'm documenting my journey. I'm telling you what's going on and what I'm learning and documenting Uh, I think what Gary the way Gary talks about it is a little bit too frequent He says oh, you should be doing multiple things every single day You should be making a video of multiple things on social media every single day That's a little bit much for me. Like I said, I don't like using social media. I just do it I just do I just do it To to grow personally, you know to do it to grow professionally. That's it um So what about you? Are you documenting your journey? And what Gary says I like it's like you're going to look back on your own documentation of your journey You're going to be so proud of it. You're going to be so glad that look I was there before and now I'm here And and some of you already do this through journaling through private journaling and that's wonderful Now I'm I'm interested in having you do public journaling And no I'm so scared of public journaling because what if I could turn people off people don't like me It's not as good. I I I did damage my reputation for the future Forget all that You know, this is something I've been around I've been around the internet for a long time ever since, you know The late 90s and something I've learned about the internet is that memory Yes, you could say the memory the internet some memories very long But at the same time really for audience building and and business building the memory is very very short You don't have to worry about public journaling being somehow bad for your future Um, and you can always move it too. Okay, you can always remove stuff in the future But as long as you're not Out there to offend as long as you're being honest and you're trying to be helpful People will sense that and people will will forgive you till the ends of the earth Uh, you won't damage your future reputation. You will not damage your future reputation by public journaling Now you don't want to like put anything lewd up, you know, like no naked pictures and things like that. That's You know, use your common sense, right? You don't want to one thing I I I also say about public journaling is Vulnerability is good. Uh, as you can see I'm vulnerable in a lot of my videos But but there's a there's a formula to vulnerability that is beneficial and not beneficial, right? If you just say woe is me, I'm having a bad day. This bad thing happened to me I'm feeling sad. I'm feeling angry, blah, blah, and that's all you say People think that that's authentic social media. I think that's just saying too much I think that's just being that I think that's just polluting the consciousness of the world with negativity So so be vulnerable, but do it this way woe is me But that's the first part of the formula the second part of the formula And this is what I did to recover or this is what I'm doing now to go to the next level Okay, you can say woe is me. Oh, I I made a mistake. I I failed doing this I this is not working well for me and this is now what I'm doing to go to the next step This is now what I'm learning from it that may be helpful for you as well So if you do authentic social media that way Share what's really on your thoughts be vulnerable sometimes, but woe is me, but this is what I'm doing about it Okay, that's a good formula for vulnerability And just share what's really real for you right now. That's all you've got to do You've got to do that Enough where you become that's become normal becomes normal for you. You no longer worry and fear and Perfectionism about showing up. You just got to show up. Just got to show up. You will get stronger over time You'll get it become a better communicator over time You'll get more confident over time and being confident makes you a better communicator Make sure a more interesting communicator Whether it's in writing or whether it's in videos or whether it's a podcast or whatever photos, whatever you whatever you're doing so Document your journey. That's all you that's all gary vanerchuk asks of us to do and that's a great idea Documentation rather than creation. Don't worry about creating. It's got to be in order. It's got to be this Forget all that just document what's real for you in a lie for you and might be helpful for the audience right now and then the other the other dichotomy to think about this Presence over perfection All I want is your presence. All I want is you to show up. You don't have to be perfect at all because guess what? The whole journey is perfect That's the secret the secret is perfection is already here The secret is you don't have to try to be perfect because you already are Not that when I say you're perfect. I don't mean that you don't grow anymore You're going to grow infinitely forever keep growing and learning and becoming more wise Becoming more loving becoming more powerful But what I mean is you as you're perfect in a sense of you don't have to try to to Do something to be secure you Metaphysically spiritually Foundationally there is a perfect security that's already there And you don't have to try There's a wonderful song look look this up by daniel namod and a h m o d. That's his last name daniel first name last name namod and Oh, and a h m o d and the song is called the race is over He said what if the race is over and we've all already won? You know The race is over. You don't have to try to race and everything. It's already over. Everybody's already won And now we're just here to play to grow to explore to become better versions of ourselves Not because then we'll be more secure Psychologically and spiritually but because it's fun to become a better version of ourselves It's it's enjoyable. We become more powerful and creative and loving and wise Document don't create just show up and say what's what's what's important for you now And what you think might be useful and interesting to your people without having to plan so much You can plan when you look back on the data Of what posts are working Look back on my previous video on that But um, I hope this is helpful gone on long enough. See this is partly also what happens without planning as I go on too long But that's okay. That's okay, too. All right. Um, thanks for those who are joining me live here captain Dan Roberto Maryam Gudrun Kiem Tucker Linda Steve Isabelle Carissa Who else Arturo? Shweta Thank you all for your for your presence here. I appreciate you very much Yeah Yeah, and Carissa says yeah yikes public public journaling that does scare me Um, you know get used to the plat maybe part of what you need to get used to is just the technology itself Right, that's part of it. So start a a secret Facebook group with three supportive friends. Ask them first, of course Start with two or three supportive colleagues friends Whomever, uh, maybe people from this community from people from my community Hey, who wants to start a secret Facebook group where We are accepted for the content we put up there public journaling in that secret group Then you again to get at least get used to that the platform The the technology of putting yourself out there on the technology in a secret group with a few people And you'll see that people are supportive of you and now you'll get a bit more bold and and start doing a bit larger group And then maybe publicly so maybe start that way. This is a good idea Thank you everybody and uh, I wish you I wish you playfulness. I wish you joy as you step out and Share your journey, which is a unique one. Your journey is certainly unique Nobody has lived the life that you have. Trust me on that one Nobody has had the exact thoughts that you have you need to be out there. You need to share those. All right blessings