 There's white collar business travel, there's leisure travel, but the workforce base is completely underserved and we spent two and a half years what we call an alpha test where we were gathering information, understanding these travel patterns and imagine being someone who is a journeyman lineman for example and you're traveling three to 25 times per year just to do your job and you have to work in blizzard conditions, you have to work in high heat conditions to restore power after a storm or maybe it's an expansion of a new community and again you're staying in an area that is just not decent or safe and that's the heart of the issue.