 Yeah, dude, that's, that could be really, really cool, man. Really, really cool. Yeah. Do me a favor a lot. Can you share your screen? Oh, yeah. Yeah. Share your screen. Jump into your Ask Manager and let's kind of just see what we're going to do. And by the way, if you look at Jesus, I don't want to answer you. Hold on. So if you look at the background, I changed my entire office configuration. What do you think about this background for shooting videos from home? I freaking love it, bro. It's so perfect, bro. It's so perfect. Yeah. And I have like all the natural light I need. Oh, shit. Heck yeah, dude. Oh, you're, you're good to go, man. You're good to go. And that's why my freaking video is not on right now because my lighting sucks right now. Like the freaking weather kind of is wack and my light sucks. I got to get, I got to step my lighting game up. What do you, so what do you, what do you want to do next? Obviously lead capture is next. What's the piece of content? What do you think in a video, that was my next question. So I came up with a couple of like videos, like the top five thing, the top, this, whatever, you know, I was kind of see, I mean, I know you just want me to get the phone up, do like a couple of minute video and that's it. If I come up with a lot of content, set up my GoPro and stuff and haven't, have you seen the Gary V videos and like he talks for like five seconds, like the hook and then he has a little like five second intro signature because I want people to recognize my brand. I like, you know, but again, like you tell me what works better. No, it all works. What I'm just against is, is having a person have, have to put out hundreds of dollars for production. That's just what I'm against. So if you can do all that, like if you can do all that without, without a huge budget and without having to really delegate, you know, because obviously delegating and, you know, it's going to cost. So if you can get away with, and then, and at the same time, if you, if you can do it without taking up most of your time, because either we're going to delegate it and spend to have someone do all this shit, or you're going to sit there and learn how to edit yourself. I'm just against those things. You know what I mean? I'm not going to edit, but what do you think of like spending like 10 bucks on five or per video or something? Yeah, dude. I mean, you could for sure do that, bro, especially if in this case, if the strategy is to maybe run just a few videos a month, like one, one video a week, that could be worth having some fiver dude edit my damn video. Gotcha. You know, before we get into this, just FYI, so I have, but then also really quick on why that's my whole perspective and just, just, just overall philosophy on video content. The reason for it is because the less polish, the more engagement, the more we polish it, the more it looks like an ad. Really? Yes, dude, like the more we polish it, that's why that's why the most engagement on social media in general is someone's random ass cat video from their cell phone. Like it's, it's those non polished videos that get the most engagement because it looks normal. It looks real, but the moment I put a label on something, the moment I edit something, it's an ad. And in people and consumers, we know that shit. Like we, we spot an advertisement a mile away. So, so why the reason why Facebook just loves, and that's why one huge reason why the images, they don't want too much text on an image is because they want the flow of everything to look like it's coming from your friend. And that's what you want as a content creator, as an advertiser. You want the, that ad, that post to look like it's coming from their friend. And in the moment I see something polished, you know, obviously, I know that's not my homie. You know, I'm just an ad. These videos aren't the shit. I mean, again, this is just like my, it's not even really my opinion. This is just what really kind of the shit that I study. But at the same time, it also can come down to testing. Like, yeah, this could work. Let's run one like this. Let's run one freaking empty or without the, you know, text. And that, that's the whole thing about this as well is the testing and the split testing between this ad versus that ad. So there's nothing wrong with that. It just looked, it just, it's just too damn polished. Mm-hmm. You know, so, but at the same time, that's where, that's where now your texts, you got to kind of back up that ad with some good text, some good copy. Because you want that, you want that text. Again, you want it to be personal. Like, and that's why selfie style videos, it's personal. That's, that's freaking Eli, you know. And so if we're going to have more of a stock image type of video, then just make sure you put some text and put your personality in that text and let them know it's coming from a real person. Cause the video obviously is just standard stock, right? You know, but that could work. That could for sure work. But at the same time, my whole point is that I don't want you spending too much money on any of that stuff or thinking that you have to spend money on all that stuff. 100%, let's just put it this way, 99% of your overall marketing budget should literally be going on a Facebook ad. It shouldn't be going on spending to make that ad look pretty. Gotcha. You know, I also have a listing coming out. So awesome. Awesome. So I want to, you know, promote it coming soon. Angle, something like I'm going to go over there after our call to conquer it and, uh, should, you know, I mean, I can shoot whatever. So what should it be? It's like right here, you know, and unit kind of condo. Dude, just like that other video you had up that the one that you have posted on your, on your business page is selfie style in front of, I don't know what you're in front of, but that type of video where I'm telling you that again, you can do what you want. If you have the budget, freaking make that deck that shit out. But at the same time, it's like, you don't nest, you don't have to, you know, it's simple video. Like you did over here, scroll down, just like your recent one where you were doing the, the, the two tips or whatever it was. What were you talking about? You were giving out some type of value up to home, home seller questions. Yeah, to, yeah. Dude, I'm telling you, if you were in front of the property right now, bro, that's the listing behind and you're just talking about the property, I'm telling you, dude, you would crush it, but hold the phone the other way. You have the phone vertical on this. Okay. So for, for obviously that's for Instagram. Horizontal is for Facebook. Would I be able to do horizontal on Instagram? I mean, if I should once. No, you'd have to, you'd have to, you'd have to shoot it twice. You have to shoot it twice. Yeah, dude. Damn. I mean, look, look too bad like this, right? Well, I mean, it's up to you. It doesn't, it doesn't necessarily, but at the same time, I mean, it's just, do we want those borders showing, you know, or, or, or not, or, or just a clean, you know, overall, you taking up the full area of that, of that spot, just like that image, you know, the image, the whole image covers the whole, just do it, you know, that image versus, you know, seeing the borders. Everyone's a little different, but at the same time, when it comes to the real dimensions, that's not the dimensions for Facebook. You know, so should I, like be outside the home today, like horizontally saying, like, hey, coming soon on the market, two bed, one bath, all the boring realtor shit, or like, should I make it better? Like. Talk about, yeah, I mean, it's not really boring shit. It's really just given the specs of the property. You know, talk about the neighborhood, talk about freaking the property, talk about rates in the area, talk about value in the area, talk about appreciation. Just talk about, just talk about the shit you know about the property, but then also the call to action is to get them to click, learn more. So let them know, you know, create urgency, say, hey, man, and go over the facts that property obviously isn't, even though we're in this crazy time, properties are not lasting. So click, learn more. I'd love to, you know, set up a private virtual showing or whatever the hell you guys are, you know, saying now. But the whole call to action is to obviously get them to click. So just don't forget that part at the end of the video. Gotcha. So I'm doing it like a 3D Matterport. I'm sure you know what that is. Yeah, yeah, yeah. Hey guys, and if you want like the 3D virtual tour, like go inside the house or whatever, click, learn more below and I'll be happy to send that over to you or something. Yes, dude. And that would be an email. So that's an automated email that gets sent home. Okay. So now we're going to be creating landing pages essentially, like pretty much soon. Oh yeah. Oh yeah. Yeah. That landing page, in fact, I already have, for listing, I already have one done. Got it. I need, so what are we offering there? Just like pictures on the 3D tour. A 3D tour, the 3D tour, all the specs. And then in that email is a link to your calendar for the way I would set it up or the way it is set up is they go to a landing page, they enter their name and email, they click submit, they go to a thank you page and that's, that's you on video. So what I would do is let's say this advertisement video is going to be three minutes long or two minutes long. The thank you page video that could be 30 seconds long. Hey guys, thank you so much for inquiring. A quick, you know, maybe a quick little intro of you and then, and then the whole call to action there is to get them to schedule an appointment and to check their email. So we're trying to get them to schedule an appointment on the thank you page and in the email because in the email, there's a link to your calendar. So for the thank you email, I should just shoot a video like face to the zoom kind of thing like, Hey, thank you so much for clicking. Yada, yada, you know, the thank you page, the thank you page video. Not the email. Yeah, yeah, the thank you page. Yeah, the thank you page can be a horizontal on your cell phone or even in your, in your, in your home office. Like it could be, it could be simple right there. Thanking them, introducing yourself, letting them know a little bit more about the property and telling them to schedule an appointment, create an urgency saying, Hey man, the property won't last long. Obviously, you know, shit, his of the fan. A lot of things are going on, but properties are still selling fast. So click the button below. It'll take you straight to my calendar where you can schedule your private showing can't wait to talk to you. And by the way, check your email because I just emailed you your virtual tour. So, because the whole thing here is, is to get them to see you. And so we're seeing you from the ad, from the video. And then I'm seeing you again on the thank you page. And then I just got your email. So those touch points, man, when we're visually seen, someone are super powerful. So if you can, if you can, if you can just get them to, to on that thank you page, get them to just know who you are again and click that button to schedule a call. That's what it's all about. Well, thank you. And essentially, like click down below for my calendar to schedule the virtual tour or showing something like that. Yeah, yeah, for sure. If you have any questions now, I'm available 24 seven. Click the button below. I'm going to take you straight to my calendar where you can get me on the phone. I'd love to answer any questions you may have or schedule your next showing or schedule a private showing, because again, the property will not last. So I'd love to talk to you sooner than later. You know what I mean? And that's a short thank you video on the thank you page. Got it. So, so let me, let me, let me share, let me share this side real quick. Let me know if you can see this. Can you see my screen? Yeah. Okay. So this is, this is, this is similar to the listing, but this is just an open house simple page. So it goes from the ad to this, to the address. And then they're clicking on the button. They're entering their name and email. And then it's going to be this thank you page. So they click the button. And then that's a quick 30 second video of Eli. Hey, thank you so much. You know, and then boom, they click on the button below. It takes them straight to your calendar where they schedule a call. Okay, nice. So these, and can we make him put the phone number to? On the opt-in? Yeah. Yeah. Heck yeah, dude. You can, you can ask for whatever the hell you want on the opt-in. What I would do though, is I would, I would leave it optional. So required is name, email, and then phone number without the red asterisk. So the phone number would be, would be optional because all that's going to do is it's going to, it's going to, it's going to lower your lead quantity. Now, now it could, it could increase your lead quality, but at the same time, I mean, We don't need that. Yeah, they're willing to give up their name and email before just a phone number. And that's why once I asked for their name and email, they don't know me yet. So I'm, they're coming over here for the very first time. I asked for their name and email, then on that thank you page. So that's why I'm saying, I don't need to call you. I want you to schedule with me. So if that, so if I take it to a thank you page and that's where I'm telling you, Hey, schedule the call, schedule a call with me. And then I'm telling you again in my email, because in that video, in the thank you video, I'm telling you to check your email. There's a virtual tour in that email. It's very important that I have my calendar link in that as well. So that's where I'm telling them to schedule a call. So it's just very, it's, it's not aggressive rather than me asking for their phone number because them scheduling a call is just as good. Now, again, if they come to the thank you page and they don't schedule the call and then they check their email and they don't schedule the call, but they gave you their, their, their phone number upfront. I mean, that's, that's, that could happen too. So, but I wouldn't make it required, but, but for sure it could be, it could be added for sure. So, um, have you figured out how to really use the cartridge or have you played around with it? Not at all, man. I have so many compass tools that to learn. Yeah. Okay. Yeah. Okay. This, I could easily come in here and edit this. I could take your, um, in fact, why don't you delegate that to me, send me the specs of the property. I'll fill in the blanks, I'll log into your cartridge, I'll fill in the blanks, I'll change out the freaking image, I'll connect your calendar. Um, I'll set up that email, delegate that to me, bro. I'll set up that email that goes out to them. Nice. Um, yeah, let me, perfect. Okay. Yeah. So, email me the specs or really it's just, it's just, yeah, that, that, that page that you showed that you had up. Let me stop, sure. Go to, you could share yours. But really that page with the listing, that has all the specs on it right there. So, yeah, that right there. I mean, I could take a bunch of stuff from just that. Like here. And then so, so again, most people, most people would run an ad and take them to this page right here. I know. Right. The page is doing that. So, this is the pay, in fact, this is the page we're going to email them. Or is that a live page? Is that a, that is a live page, right? Uh, yeah. Let me go back to it real quick. There's a screenshot. Oh, is that a PDF? Yeah. Oh, dude. That's the email too, then. It could be a PDF. Yeah. So, so in, in your thank you video. Hey guys, I just emailed you a PDF of all the specs of the property. So, check your email right now in the next couple of minutes. So, you can mention that in the thank you video if you want. Just turn that whole thing into a PDF and just link it to the email. So, you like the way this looks? I mean, shit, if, if, if, if that could be, yeah, dude, why not? Like that's, that's pretty cool. Like rather than maybe just page one and two, page three might not be necessary. But to actually PDF, to actually email them a PDF, something they can physically print out, that's pretty powerful. Okay. Right. Like why not? Like, especially if you can easily just turn it, you have the PDF right there. So shit, let's just email them that too. Right. Uh, well, for now, I'm literally getting photos done at one o'clock today. Perfect. Sign up and then I see, I don't have any remarks yet. You're showing. So, like, I need to, we just really put it up coming soon last night. So, see, so all, so in your video, in your advertising video, you're talking about all the photos you want to email them. You know, click, learn more, you guys. I'm going to email you 17 photos. I'm going to email you 15 photos. I'm going to email you 10 photos of the property and a PDF of everything that's, you know, the property consists of. So these little basics, dude, is, is, is what you're teasing them with. And that's what's enticing them to opt in in the first place. Holy shit. This guy's going to send me photos. He's going to send me a PDF. Right. Right. So disclosure link or something. I mean, I don't know what do you mean? So I'm going to go there today and try to make this video. So, hey guys, standing over here in brown tree place, you know, I'm telling you about the property and then, you know, if you guys want more, you know, if you want me to send you all the pictures and a 3D Matterport, like virtual tour of the property, click below, like something like that. Heck yeah, bro. That's it, dude. That's it. Click, learn more below and I'll email them to you right away. Nice. Now let me ask you that this is in Concord and my custom audience or whatever, where we're targeting is in San Francisco. No, we're going to, we're going to have to create a whole, we'll target a whole new area, we'll target Concord. Okay. So we're going to like, this isn't for content. It's just a seller listing really. Pretty much. Yeah. Yeah. Pretty much. Okay. No worries. I'm just kind of getting that because we're going to have a lot of different ads running. Um, I also wanted to see some with your other clients. Um, what are you, like, what are you seeing in terms of spend and the people that are actually running ads for like leads? Are they getting business? I mean, is it good return? Obviously, you know, a lot of people are acting weird right now, just overall. So leads are coming in dollar, $2, $3 leads, leads are coming in. I don't know who's closing what, but leads are definitely coming in. People are caption leads and a lot. And what a lot of people are doing is they're giving away a buyer guide. Like I have, in fact, you know what? I have those buyer guides. I had that, that buyer, I have a new buyer guide and a new seller guide. It's actually from Compass. Nice. Yeah, dude. I'll email them. Now I haven't exactly opened up the file, but I got him emailed to me and that's all I was really, you know, I got a buyer and seller guy for first American is branded to them, but at least it's something. So yeah, yeah, going to. So you can easily take these and send them over to Fiverr as well and have them just edit, right? Like you can easily do that, but I'll send them your way. But that's what a lot of people are doing right now is, is giving away a buyer guide or a seller guide and just getting that funnel full, getting that, getting that, that list full and, and, and just, and, and then just nurturing the list. So whenever, you know, things do change, they, they have a powerful list of buyers or sellers. By the way, do you want this now the way it is? Cause like the top stuff or like, do you want it with the stuff that you can put in the landing page? Cause like, I haven't described the property yet. Well, well, both. I mean, whatever specs I can put as far as bullet points on the landing page and then whatever the consumer would, would benefit from looking at that. Gotcha. I got this little extension right here. It's pretty, pretty cool. That's what it makes. So when it sends it, you can like scroll down this image. It's like long. Oh, really cool. Just what, which one is that? What plugin is that? Full page screen capture. Gotcha. Okay. Okay. Super easy. Nice, dude. Yeah, man. So that could easily be, you know, a selling point to get people to opt in is emailing them a PDF. Cause it's either that either you're going to email on the PDF or you're going to, or, or you're going to just type out everything in a damn email. Right. Right. So, so I'd rather just say, Hey guys, thank you so much. Here's your free PDF. Click below and, you know, take a look at everything, the property. And by the way, my link to the calendar is right below. Also click there to schedule your best time. You know, so that would be the first email that triggers and goes out. Okay. So yeah, I mean, what can we do now? You know, I mean, we've got to keep this ad running, right? Which one is this? This is the intro video. Yeah. Um, I would, I mean, to tell you the truth, how many 93 plays for 46,000. I only spent 40 bucks. We did that for a month. So yes, that's why caught that. Yeah, dude. That's, that's, that's pretty, that's pretty low as far as the cost, you know, for a month, it's been running for a month already. No, it's a week. So, okay. Okay. So then, I mean, it's just all up to you, dude. If that's the area you're going to, you're going to farm or, or if you're, you know, you got different areas now, because now conquered, that's, that's out of that area, right? Right. So, I mean, if anything, maybe, maybe, maybe turn that one off. Maybe turn that one off. 41 bucks is good. Now, now we can just build, build an audience around that. And I mean, the audience is going to be 90 million, right, 90? 90 what? No, no, the, the, um, so how did, how did not that many people see it then? That's, go to the actual. And honestly, like half of them are my friends. They're all like, Oh, you saw your video. Like, okay. Like, do they live in the area? Um, like, yes, but they're like, like, friends. That's probably why they see it because they like to page. You know, so it's like, like, I want to say, like, like a third of this is my friends. Like, not a lot of, you should have got way more views than that, dude. Right. Like, why did go to the actual, you know, it's so crazy that to tell you truth, I thought you turned it off because I looked at the video views and I'm like, why, why so few views? Yeah. So yeah, I turned us to the page and likes off. I don't need more than 15 K and like, you know, you're good with that. Go, go to the, go to the actual video. And, and I thought it was, see, I thought it was the inch. I thought it was that other video we ran before. Wasn't it the bottom, the bottom one? Yeah. See, remember the video, I had to take it down. See, what do you mean? You had to take it down. So I have 27 likes and like, remember that video, they got like 28,000 or something. Like, I had to take it down because it had marker real estate on it. Yeah. Yeah. Yeah. But then this is the video, this is the video right here that you ran the add on, right? Yes. Why so few views, dude? I don't know. What's that? That's very weird that you got that, that you got, you should have had a few thousand views on that. Yeah. 108 views. That's why I thought you stopped it. Cause I'm like, okay, maybe, maybe he stopped it. Cause if you count wasn't, wasn't increasing, go back to the ad real quick, click on, click on the first, yeah, click on edit. It actually, yeah, click on campaigns, the first tab and then click on edit right below the title. Um, that's really weird, dude. I don't know how you got so few views on it. And we were targeting, click on Kitty Hawk road, 15 miles, scroll down audience, people living in this location. That's very interesting, dude. Maybe cause you're just targeting just the 15 miles. See connection. People who like, yeah, like that, like, like half of those are like people who like my page, you saw your video, like, you're nice. And like, I see like a like on it, you know, so, so how about like people did and see that was my page. And that's, and that's, that's your other page, right? That's not even the, your new page. Right. But like, don't people that like my new page is like India. Like a hundred. Yeah. Normally I exclude that. I don't even, I don't even know. Look at this specific. That's, yeah, because you're targeting such a small area, dude. That, that's what it, that 15 miles. Maybe get this out. Well, it wouldn't be the connections. You, yeah. Well, that's the wrong page. First of all, like, that's a completely different page now. So that kind of doesn't really have anything to do with it anymore. Now it's, look at that. See, I wonder like you, you, um, yeah, I wonder what that's weird. I don't, I don't see how that would have changed the audience definition because that page, maybe that did have something to do with it, man. Maybe. Well, I mean, why don't you, why don't you, why don't you, okay. Well, why don't you publish it now, publish it now and turn it back on for, for the next 24 hours. So is this better right here or? Yeah, dude. Hell yeah, that's way better. It went from specific to freaking the green. Right, like that's, I've only, so I'll just keep it going or yeah, hit publish, hit publish and just keep it, keep it, keep it going for the next day or so in the next 24 hours, keep it going for the next 24 hours. And the next 24 hours at 400 should be at a thousand. And now that would let us know that that page connection had something to do with it. Well, the through plays are going to be just another 400. For the life of the thing. Oh, daily, nevermind. That's daily. So that 400 should be at a thousand in the next 24 hours. Okay. Perfect. So hit close and then turn back on. Actually, yeah, turn that to, leave it, turn that to great. Turn that to blue. I mean, turn that to blue and then turn the other one, turn, click on the middle tab, turn that to blue. Yeah. Yeah, dude, I knew something was off with that video, bro. Like I totally thought you turned it off. Let's see if that connection page has something to do with it. And do you want both those pages live? Are you going to cancel the other one? So I just haven't had time. I want to like email the people that I think would review me again or like copy that you want to copy and paste. I'm sorry, I want to copy the review, paste in the email. Hey, guys, if you'd be so kind, like, here's your review. Like it's not lost. We'll paste it on my new page and give them the link. So like it's super easy. Yeah. That's the only way I can pick up to like it. Maybe I'll get like five to 10 reviews or something that way. No, yeah, that would be a good idea and create some urgency and say, hey, guys, I'm taking this page down on Friday. Will you do me a huge favor and copy and paste this real quick? OK, put a time limit. Yeah, put a time limit. Yeah, that would be that'd be perfect. So get that video done today, man. And then and then let's let's chat tomorrow. Let's chat tomorrow and let's get that let's get that that ad live. So am I really going to shoot two videos one vertical one horizontal? You don't have to. It just depends if you want to run an ad on Instagram, which I know you're an Instagram guy. I love my Instagram. Speaking of which, my like following has been going down, down, down, like forever, like, like, I don't know. I have like 8000 followers. I'm like five and a half thousand now. I don't know. No way you went down. It would drop that much. Yeah, like, but over like a year. So how in the hell did why why would it drop that much? Hmm, like look at the following. I had like 8000. So like in a year, you know, so I don't post like enough, but their quality, they're not just like me on the couch, you know. That's the thing about organic posting, bro. You got to post the shitload. You got to post a lot. You on IG, like you're supposed to literally to really, really crush it. You're supposed to be posting five to seven times per day. Wow. Yeah. Wow. And Gary Vee, Gary Vee says you need to be posting 10 times a day. But see, I can't come up with the right. I know. So here's the thing, like, so it's between like being quality and being just like there's a lot of me. Like, you know, yeah, yeah, for sure. That's that's why I'm just not an organic guy. Like I'm an ad guy. Like the way it looks now, it's perfect. Dude, you got freaking you got thousands of freaking followers. Your credibility is there. Now we got to just run ads, IG ads. That's that's where you need to be crushing it. IG ads. Will they just give me followers or will they give me? Yeah, that too. IG ads will get you followers or business both when you're running an ad on IG for a listing or an open house or just overall buyer guide, seller guide, you're going to get followers out of that too. So it's not it's not a follower type of ad, but at the same time, organically, just spillover, people will start following you. Got it. Even my story, I just put like four or so people can like see, you know, like it was like the top of all. Yeah, let's see. So like a family, like homebuyers, like, I don't know, like. Yeah, don't even do I'm telling you, I wouldn't stress over the I wouldn't stress over that part at all. Let's just start running IG ads. OK. To give me a business. So yeah, dude. So unfortunately, I wonder, I wonder if I mean, yeah, I mean, if you if you to make shit easier, why don't you just do it vertical? Just shoot the video vertical and screw it. If Facebook, if we got it, if we got to show it the damn borders, so be it. Because that same content, that same, but at the same time with IG, the video can't be no longer than what is it, 60 seconds. Right. Yeah. So you'd have to make a short ass video. So I do have to record twice. No, you can record once, do vertical, record it once. But then how do I flip it? Right. So I got recorded horizontally. No, we don't have to. We don't have to. Because again, with Facebook, it could be vertical. I'm just my eyes. I just hate looking at the borders. I know. But but at the same time, if it is what it is, it is what it is. Screw it. Do a vertical 60 seconds. We run it on Facebook ad. We run it on Instagram ad. Call it a day. Just now that now now you have to try to fit everything in 60 seconds. You know, which I truly believe you can. I mean, you 60 seconds is still a good amount of time. I mean, I said, like, what am I going to do all 60 seconds? Like, hey, got like 10 seconds where I am, like 20 seconds bedroom bathrooms. Like, yeah, 20 seconds of like, they're shopping in schools, man. Like, all special. And then click down below to get some photos, videos like for connecting. Yeah. Yeah. That's for sure. 60 seconds, dude. One video, we use it for both platforms. I want to overdo it. I'll shoot it again. And don't overdo it. Don't overthink it, bro. Like I'm telling you, don't overthink it. It's like, yeah, I'm not perfectionist. Like, I don't want the borders either. But like it is, you know, sometimes they're spontaneous. Sometimes they're, you know, like more planned and stuff like this guy or whatever. The one, the two home solid questions took me like that's a sixth try. You know, I walked up and then I straight six times. You got two minutes, 158. Right. This is too long. That's, you know, and that and that's, that's a perfectionist for you. A guy like me who just doesn't give a shit. I would have just did it in one take. And now what I'm asking you about is recording this, sending it to Fiverr before ever uploading it to put my little intro in it and clean it up. No, dude, that's not worth it, bro. You don't need to worry about that. Now, now, if you were building a YouTube channel, then that type of stuff may be necessary. But even on my YouTube channel, I don't have none, none of my shit edited like none of it, dude. And my YouTube channel is growing and my income from it is growing. No edit. So especially with these videos right here, man, don't I wouldn't edit. You don't need to, you don't need to use it on YouTube to actually start making money. You need a thousand subscribers. So you need 1000 subscribers and you need 4000 watch hours. So and that's in one year. So in a 12 month period, you know, people have to watch at least 4,000 hours of your content. And what's the payment like on the minimum? The what? What's like the pay like on a minimum threshold? Let me, well, on that minimum threshold, I mean, shit, just maybe a few hundred. But then it grows super fast. Like this month, I'll break 700 as far as my income from it. Just and that's just an extra 700 a month, dude, like shit. No, it's just, you know, it's content. I would have put it everywhere else. But instead, I just park it on YouTube and now I'm getting paid on it, you know. Well, I mean, I should just post the same videos on YouTube too, right? Yes, dude, you for sure should. But again, with you, you could do vertical on YouTube for sure. But YouTube is more of that horizontal video. But then also YouTube is more long form. You could put you could put one minute, 30 second video. You could put 30 second video. You could put a one minute video. You could put whatever. But at the same time for long term monetization of it, the videos want you want it to be over 10 minutes. So it's more of a it's more of an education from a real estate standpoint. I would turn a YouTube channel into my my me educating like from a general standpoint. Maybe maybe start educating people on on on your city. But but like like really long form 10 minute type of let me tell you about this and let me tell you about that, you know, like it's more long form. So I have here a couple of like scripts for content or whatever. So the first one's like the top five reasons why your offer was rejected or may have been rejected. So like I talk about like how to clean it up, like what to think about. And you know, I only take them so far before you consult with your real estate professional, they'll help you do X and B, you know, whatever. So when I shoot that one, do I need like zoom style or should I be out and about like on my phone? Either one, bro, either one, I'm telling you, it doesn't matter, dude. Now, now, now the call to action. That's why the buyer guide or the seller guide is so is so is so powerful because if it wasn't that and giving away something for free, then what else will we have said? Hey, guys, if you'd like to talk to me, click, learn more and schedule a call. It's like, that's kind of who no one even knows you yet. Like, I don't want to jump on a call with you, but if you're going to give me something for free and I can just read it on my own time and it has to do with what the hell you're talking about, then OK, shit. Here's my email. So and on this video, I'll be offering the buyer guide. Yeah, dude, for sure, for sure. Hey, guys, and by the way, we just put together an amazing 2020 buyer guide that's going to walk you all through this, the ins and outs of what you need to know before you purchase, click, learn more. And I'd love to email you our 2020 buyer guide right now. Have a great day. So there always has to be that call to action of giving that person something for free of value, something of value for free. And that's that's the easiest thing as a PDF. Now, what if it's jumpy, like, let's say like I have top five reasons and like I want to like pause the video, look down on my phone, do they see what the next thing is so I can like elaborate? You sure can. Like pause it and then like just put it together again, like that Apple movie. Like I wouldn't. I wouldn't. But I mean, if you want to, you sure can. I wouldn't. I'm telling you, bro, if you look at all my YouTube shit, my YouTube is as ghetto as they come, bro. And it's that authenticity. It's that real uncut, unedited on what attracts people. And it's not until later on when, when, yeah, then I'll start caring about that stuff, but not, not to, not to start. That's why, like in the beginning, we're just starting. A lot of people let all this other shit get in their way from them even starting. Like let's just start first, dude. And then we'll let's start capturing some leads. Let's start closing some deals and then we'll start getting our shit pretty. But until then, I, I wouldn't worry about editing. I wouldn't worry about none of that shit. So you know I'm going to do it because of the time constraint of the the time constraint of it, the stress over it, the cost of it. I should the stress part of it. I think I'm a stress. Cause like, like here's the thing, the recording process too, right? Like let's say here, I have like the top five points. Okay, boom, like I have to turn it off. So I have to like read it, remember, turn it off, go record into the camera. But I was like, Hey, reason number two. I'm like, ah, am I like, I don't know. Let me look through it. Why don't you do it on zoom then? Do that type of video on zoom record with your webcam while you're holding your cell phone, going over your notes. Okay. You know, so I'm telling you, dude, that end consumer, although you are in Frisco and as I met the Bay Area, and as I mentioned this before, yeah, dude, your, your, your, your ideal client is that higher income level client. But at the same time, that higher income client is just a normal person as well. So, so when you can relate to the consumer, when you can relate to the audience, they feel that they like you, they feel that they know you, they feel they can trust you, because you're just a normal ass person like them. Right. That's what the unediting allows is for you to really see, for the consumer to really see behind the screens and be like, dude, he's just a normal ass person. I love, I love what he's talking about. I'd love to work with him. You know, that's why with females, a lot of females that I talk to, it's like they want their makeup done and their hair done and all this shit done before they go on camera. Which is understandable, but at the same time, do you understand that there's a female on the other end that's sitting in her pajamas, no makeup on, no hair done, and, and, and that's your ideal client as well. That like attracts like, so it's almost, it's, it's kind of up to you, bro. Like however you want to portray yourself, that's the client you're going to attract. But I'm just convinced that every client is, is a normal ass person. So it's, it's, it's, I just don't want you to say, I just don't want you to slow yourself down. That's all. All that stuff just slows you down. In the beginning. I have to like come up with like, you know, like ease myself on like my requirements, but like still do something to like make me feel comfortable with the videos because we got to live with them, you know. But yeah, man, I mean, I create this content. So yeah. Once you start getting the ball rolling, bro, I'm telling you, you'll start getting more comfortable with, start getting more better, start closing more deals. And now you'll have the time and the money to even delegate any of this little random shit. But right now, dude, we need to just be pumping out videos, bro. Like they're going out of style and the best way is cell phone uncut, unedited, just let's just put it up. You know, that's what you, that's the kind of mindset you want in the very beginning, at least the first, at least the first couple months where you're just pumping out videos, dude. And that's the key. It's content. And that's why every single person that I speak to, bro, the number one, everybody wants to know the technicals of the Facebook ad. Everybody wants to know the exact objective. Everybody wants to know how do we put these landing pages together? But I'm telling you from speaking to thousands of people on this exact topic, bro, I'm telling you, I'm not exaggerating since just since 2016 alone, I've literally have spoken to thousands, not hundreds. I've literally spoken to thousands on this exact topic. And none of that, none of that stuff matters. Facebook ads, landing pages, technical shit, none of that stuff matters. The number one problem that everyone has is producing content because everyone's a perfectionist. And I'm telling you that that's the number one killer on social media is content creation. Everybody wants to be perfect. And that's why that that's why like I learned a lot from Gary Vee and he's he's the opposite. He's like, dude, just know you that that's going to kill you. That perfectionist shit is going to kill you. What does he even sell this point like advice, like it's just a viewership, right? Of the YouTube or he doesn't sell shit. I mean, wine once in a while. But yeah, yeah, I guess, I mean, he had his obviously he has his agency, but it's really just stuff. Yeah, it's just he he's just overall branding. That's what he he doesn't mean. Yeah, he doesn't believe taking you, you know, clicking, having you click on something or go through a funnel. He is just getting his fate. And that that's to my point. He approaches all of this with just content. So he's not worried about the back end. The content is his face. Right. Brand like he's a speaker. He's an author or whatever. Right. Like people hire him like when they look at me and all those hire guys speak like let's work with him. But I guess it works the same way. It's all content for all he's doing is killing everybody with content. That's it. That's it. And look at all of his content, man. Like now now he has edited shit because he has a team, but even his edited stuff is just normal content either from a normal camera in his office or his cell phone. It's content. That's that's the number one thing, bro. Content. Like this is a slightly edited video. I mean. Like here. So you can see I'm just. Let's see like a little text or whatever. I mean, like, not that I need this, but. It's like the basic music and like photos of it, but. I mean, that's a lot. That was a lot of work. Yeah, I'm telling you, bro. You don't need none of that shit. I'm telling you, you don't need none of that. You don't need none of that. Gotcha. All right, man. Let me get the videos done. Let's chat ASAP and let's get that ad running, man. Perfect. Perfect. Yeah. Just hit that calendar link again. What else can we be doing for like buyer sellers ads or just the content right now? Like it's not going to return too much business. Well, it's the content. It's just, it's just the content. We need to put out more, either we're going to put out images and that's the thing. If, if, if video is, is time consuming, let's just start putting out some images. Do you have any like cool headshots? Like let's start running image ads. We can do that too, dude. Headshots of me. Yeah. You. Like what a lot of people do is they'll run image ads on properties and shit like that. This is all about you. Like if you had like watch, go back to your video, like go back. Yeah. Go scroll down real quick. If you had video, the video that's running of you with your lay crossed and you're, you're looking at that book that like an image, if that, if we had that image or any images like that, that could be great. And in the text, we're giving out a buyer guide in the text, we're giving out a seller guide. And we're targeting your area. So if anything have your chick, take a bunch of pictures like that and those could be ads too, man, which would obviously save you a lot of time and stress. So that would be great. So that would be great. So that would be great. So that would be great. So that would be great. So that would be great video. Got it. And again, the, the, what would make it so appealing is the fact that we're giving away something for free. And we're optimizing for that. So as we go and run the ad, we're running conversions. We're optimizing for downloads for lead capture. And that's where the cartridge pages are so important because now we, we set up the thank you page as a custom conversion. And we run conversion ads to get people to download our list. And then we're going to go into that system. So it does all the emailing everything. Yeah. Yeah. For sure. You can always download that list and put it into any other CRM. So if you have a compass one, like I would maybe once a month, download that list, upload it to compass. So now you have it backed up just in case someday you don't need Carter or whatever, you know, you can always, you know, have a backup of that, of that list. I haven't, I've them all stored in here. Yeah, for sure. You can for sure put them, put them here. You can go into the cartridge account and then you can obviously, you know, transfer from there. And the emails that are going to be going out to them. So like, I have like a compass newsletter I can do from that CRM, but like what else? Like other videos essentially kind of like you were sending me like those five steps or it could be. Yeah. What I would do is I would, yeah, I would, I would base it on whatever the hell they're opted into. So that email sequence and you don't have to set up that many, but again, you don't want to set up too few either. Like I would set up, if I was downloaded in a buyer guide, I would a good amount of emails that can follow is let's say 10, 10 emails. So 10 emails on a buyer guide, 10 emails on a seller guide, maybe five emails on a listing. So you, you opt in, you're interested in my listing now over the next. Well, it's going to be five emails, but it's going to be every other day. You're going to get five emails. So that's, that's the automation side of it all after the automation is done. Like for example, with you, you download my book. I had five emails that went out. Now, if I want to, if I want to send you another email, I can for sure physically do that myself because all I had was five in there. So for your seller guide, I'd make maybe right, right 10 buyer guide, maybe right 10 of them, maybe for your listing, right five of them. And that's all a one time thing. But what makes the seller guy and the buyer guide so, so much easier is the fact that each email is going to be based on that. So just like in my book, I broke down, I broke, I broke down the five steps in the book in five emails. That's what I did. So you would look at your buyer guide, look at your seller guide and be like, okay, shit, these different chapters, I'm going to break these up into 10 emails. And yeah, that's time consuming upfront, but to tell you the truth, it doesn't take that much time, maybe a couple hours on a Sunday afternoon when you're not busy. And it's a one time thing. Now I have that automation ready to go and ready to just feed the damn funnel. Right. So, we can, we can go down this rabbit hole for a long time. Let me just go out and get these videos step by step. Do it, do it vertical, man. Do it vertical. So we don't have to do it twice. Do it vertical or run it both on both platforms. Okay. Cool man. All right. Thank you so much. All right, brother. Have a good one. All right.