 Fashon industry is really booming in the country, well so much is really taking place and we talk about fashion, we are talking about so much of uncarred dressing and of course even men wearing the hoods and it's really taking it over and everyone is like wow we love this, we love this, but however thought who is always behind all these designs that we see, well they are quite a number of material out there but this morning I'm joined by one, she happens to be one of the youngest anyway as I can say but still piae hadi kutokajua di ikchimi amevalia tu, devene tu amevalia tu kia afrikantu, from the earrings and everything else, let's get to meet Shale Medanyamera Karibusana Thank you Feels nice to be here I'm very very pleasure and humbled to be here Great, so let's begin and let's talk about you're the founder of Shale Shia Yes, Shale Shia fashion Yes So how did you begin all this? It was, it's quite an interesting story Just make it brief Ya, let me make it so brief It was, I went to our tailor and she did a dress and I'm like no this is not what I wanted from my own mind and so I'm like can we redo the dress now I told the tailor let's redo the dress and she's like it's okay just sit down we undo the dress and redo it so we undid and did it again so in my mind I was like Shale Med you can do this and I'm very passionate about how people dress, how you look and so I'm like Shale Med you can do this and that's how I started I went home after a few months I bought a machine the same dress I undid it and redun it Okay, okay, okay if you're sitting at home kindly note that it's from mistakes that we get to have the biggest emerging businesses she just said that and Shale Med from something you say that you saw it's something not worth it for you to wear and then you decided let me redo it let me get something right here why would you venture into this other than anyone else other than the passion Right, the reason that I ventured into fashion I came to realize that most of us we want to look good we want our clothes to talk about us before we talk before we speak I want my outfit to speak for me I want to dress like I am famous already so I'm like I think there's space in our country that I can bring some solution there's a problem somewhere that I can bring up a solution and yet again we don't have so many designers we have so many tailors we don't have so many designers in our country that's a hit so I'm like I think I can do this and I went ahead and did it and went to school did fashion and I'm very happy about this I cannot regret Awesome so guys at home there are very many tailors I correct myself there are very many tailors but few designers and it's a hit that's a punch so Shale Med Shale share when did you begin how did you go about it because you just bought a machine what did you know when you were beginning when I was beginning I knew nothing I didn't know anything about fashion but I went to a school I was passionate about interior design earlier on and I went to a school and I started doing curtains and all the decorative things but again when I was in the school I was like no I don't these things are just you just do straight things you don't think there's no creativity in it so I didn't know how to to patch things together how to bring things together so I had to learn the skin for me to be able to do it alright Shale it is exactly one year two months since when you began Shale share I started alone I started in my house I did in the house for like three to four months and I'm like okay I got clients who are coming and they want to come to my workshop so I started in town I combined with a friend and I brought my machine in town and we started doing business together so initially I started alone you began all by yourself yes I began all by myself probably there are these there are quite a number of people who are saying man how do I even go about these how do I get to venture into these I need to have talked about one machine there's a capital ito hafi mamana chama alright let's talk about that I think it's inborn I don't know mamama ok asiko kwa but I'm growing to be I thank God so I was working in a certain company and in the company we used to have these small groups that used to save money and we used to save quite a lot of money quite a lot of money to be said at that time but they will cost you your time yeah it was hey invest yes it was good money at that time kuna pesa saizi niki mention nita skia but at that time it was a big and we thought we thought I was able to raise around 70,000 and I bought the first machine last week we were talking about two weeks ago we were talking about the tamas and their benefit towards even us as young people how positive or negative are they and it's such a lovely comment that you have given it emerges to be something good well manzeko kwa home think of it if you don't have money you can invest millions 2k kwa 2k kwa kwa panchi nini begin something so Shalmi you have been doing so much over the last one year of which you have really profoundly grown what has led to these kind of growth within a span of one year I think connections I can say I am a person of people people's person so when I started actually my friends were the people who I did their clothes first I am like you know what ata kama sta kuchajpe samob let me try and do something for you and see if it's gonna bring something good and when I did my friends have given me so much referrals I can say 80% of my business is referrals yes because I started venturing into online I think last month so for you you did something for people and then they recommended people towards you they just say this chick is doing something good why would you like be like man let me not venture really into the social media and it's what is taking preeminence today why last month the reason that I was not into social media despite the fact it's the thing that's bringing so much attention to people it's because I was busy or around like the referrals were too many that now if I market I would have maybe be like mafondi I'll always liars I don't like that so is that true first and foremost is that true I can say this there's some truth in it and now I don't want to buy that I don't want to be that fondi whereby you come and say hey shele midman say shele midman shele midman sorry naisha so I don't want to have that I don't want to take so much business that I'm not able to do it so I'm like let me just take the referrals let me work on my referrals and maintain my clients wow okay tell us what do you think about fashion business it's really booming so what do you think about it what are some of the things that you feel like are good in these or rather what do you think like we'll be having a look she has been making so let's come back to you shele midman who are you working with right now apparently I have got some fondis like how many you have created employment yes that's nice even people would be like wow that's so amazing I must be so big but it begun something so small very very small I started in one machine and nothing else no fabric no stock nothing I just had a machine I used to go to umtumba get some fabrics those bedsheets and make something out of them yes you just take the colourful ones and make something out of them alright that's nice so apparently what happened to realize that you do both men and women wear yes tell us more because have you seen quite a number of designers you called them designers they do specifically nowadays you have quite a vast number of people doing ladies wear why you venture into both apparently I started with ladies ladies wear and I realized that I also have a taste for men and I'm like why don't why don't I venture into men I did the first outfit the client liked it so I was like shall me you can do this so I ventured into both so I just used to do the African wear for men but apparently I'm doing even suits I've done several weddings we'll be looking into that in just a few shall me between men and women who are the most recipients women buy a lot women buy a lot and people venture so much into ladies into ladies because ladies you don't want to have one outfit for a long period of time and like men they keep saying I'm good to go tell us is that true according now to the designer what do you think do men wear just what do you think so like men only have to have one I don't know the mentality that men have men wear clothes men wear black I'm good to go and ladies want an outfit for every occasion what do you think let me give an example with myself I feel like I don't have outfits but when I look at my wardrobe I'm like I think I have outfits but I don't have for a certain occasion every cloth has its own particular event exactly we don't know that we don't know exactly anyway man that's just an allegation if you want to validate your treatment we talk about that so Shalmi you have been doing quite some exemplary work over here as we can see I'm loving the bag by itself and of course and I'm loving even the inside of it how's the bag budge let's talk about this bag from the zero work all the way to this how long does it take it can take me one and a half hours to make that just one and a half hours inclusive of this wow so from zero to scratch all the way up how does it go how does it go from zero all the way to this I just start with the fabric and some sponge inside of it and I start stitching I just take measurements and start stitching what advice do you have and how does it go from zero to scratch this is something very simple that anyone can do as long as you know how to use a machine you can do it I will be doing this in a social media platform very soon to make a bag tutorial because it's a very simple thing and it can bring a lot of income in your life like if you're doing nothing let me ask how many kgs can this carry because in our kani bag it's quite a big bag it can carry around 8 kg of something 8 kgs you can share it with your baby you can share it with your mum you can share it with your baby this one is for makeup if you look in the bags of ladies like every lady when I was doing this I was just thinking if a lady buys this bag they don't want a makeup bag so I just make it for them to feel comfortable and also not to search things you don't have to keep on searching no matter how young you are and no matter how old you are but no matter how old you are so tell me don't you love this me I'm loving whatever I'm holding I'm loving whatever I'm holding we'll talk about that later we'll talk about that later but it's going to be good it's going to be good because you don't know where they put their phones it's quite a cry that we're having as men association anyway it's good I'm having a look at even the hoos that you've made and it's really really nice let's have a look at these what's this we'll have a look so what's the difference between what's the difference it's the neck the neck you see it does not have a cap it has that big neck but you can cover it so this one comes let me try because this is a V2 it's just a V2 lakini waifaki kuja tuta pambana so this way and it's a very nice one because you find there are people who don't want a cap and there are people who want it so we make for everyone we want to make everyone comfortable especially now that the season is very cold and the weather is very unpredictable so this is unisex yeah this is unisex so both genders by the way we have two unisex so let's talk about what is just next to you having a look at it so this is a man's blazer yes and you decided to do some yellow coats nika hai skula zamani nini not really it is like a marine a marine outfit forces a marine forces outfit it was a challenge to me actually because I've never done such before it's all about challenging you sir so this was a challenge that was drawn to me by a friend he was like tell me what is this out and I'm giving you a photo of what I want you to do I don't know how you're going to do it but I want something exactly like this having my head pressure from your from my client yes I have and I'm very happy when I have pressure from my clients and when I have petite clients you know there are those people who are very specific into details was he? yes he is one of those he loves that because it challenges me I told you to do this and not this so like this pocket I had to redo them I'm like okay this is what you want and when I give it to him when he came and saw it from a photo because he has not gotten it yet he was like yes exactly this is what I wanted and I was happy that the client was contented with it so it has to bring contentment so pressure is there? yes pressure is there a lot of it and with the pressure you learn and you have the things to do the business better because I want my clients to be comfortable and I want them to come back again I don't want them to go and say I want them to say I want them to feel like I did what they wanted I want them to feel like I did what they wanted but to ensure that you satisfy your client to your level best do whatever he or she wants but ensure that you satisfy the client this is the hood I believe alright let's take a look I think I forgot a hood you forgot the hood so you have this nude actually you can wear this and see how it comes I think this can fit on you but we don't want to put it on it's easy I'm gonna do that later and take a selfie then we can post we are going to have some ladies coming along I don't know whether they are ready but it's good for them even to come along so as we can have a look at what they'll be having but let's have a look at this we can probably have a look at this okay so I think now this one can fit me yes it can this one looks so nice where did you get this the fabric I have a supplier from Tanzania who supply for me this but also we can find this locally they are all over there in Isli and in town we can find them too these are the kind of clothes we find in some of the biggest streets in Isli the clothes are not in Isli the fabric but some of the designs you find there at a bit expensive price not really so these are a bit different these are a bit bit different because if you look the inside of it it's warm it's not just any coat on that I've put I've put something warm that is going to you just don't have to look good in it you will get the warm okay but beauty is part of it looking good but also I want you to feel warm I don't want you to wear it on a any day you can wear it on a cold season alright and I'm loving it so do you want could you a pricing for it not expensive actually I do it at 1,800 only oh that's cheap yes that's very affordable actually we are having an offer running for this month so it's going for 1500 ladies and gentlemen it's time to grab yourself some good kind of things as these this is just 1500 on offer 300 glass okay anyway that's so nice I love it and I love it anything else you do that aunties I make earrings please someone to zoom the earrings this looks so beautiful which ones do you make I make african out of african fabric I make earrings I think I forgot them somewhere but I make them very pretty and also neck piece so you are not only enclosed under the clothing clothing industry it's very large and I want to bring out a look that yourself if you look yourself from up to down and you are like I love this so maybe later on in life in future we are going to go into sho so that can give you a full look from head to toe so from just a problem we decided to change the entire thing from head to toe you are doing earrings necklaces so I don't know whether our slides are ready but there is something that you sent over some pictures that you sent and let us probably to have a look as we talk about them in just a few I don't know whether the clip is ready probably even as we wait for it let's talk about the business at large if someone wanted to begin what you have begun what are some of the things that we call them you must have them you must have courage first carry a wrong courage and be positive because you may have the machine you may be having the skills but if you are not positive this business is not easy it's not easy at all it's about positivity and being you be real know what you want because if you don't know what you want I'm telling you you're going to give up people open fashion industry for one, two months and they're like I can do this anymore we'll continue with that but let's have a look at the young ladies that we have here I love the design so let's begin with these how did you get to do all these the red dress it was traditional wedding outfit I wanted to bring about I wanted the bride to be to feel like I am the bride to be I will not look like any other people because I have realized when you call people for your traditional wedding they always look good for the traditional wedding and you find out we are doing the same outfit so I knew that this outfit will be difficult for someone to bring out the look for someone to go for someone else traditional wedding so I came out with this so that it can bring the puffiness the bride to be the gown thing so that you can feel like the Cinderella I am the main person in this thing I am the thing of the day I love the way you are mixed with the red this is a knot of something ya it's a knot because I did it from I just thought about it it just came from my mind why don't I do the knot because I don't want the knot like you are waiting I want a knot to be seen somewhere where will it be so I had to think through and I fixed it somewhere inside and if she can talk she can say it's comfortable inside the knot is very stiff but inside there is something softer that is going to make the person comfortable so it's not fully complete to be up to here it's complete from up here but there is some soft fabric inside so that they can feel comfortable so how much is it it just goes for 4,000 ok 4,000 kunyatuna pangama rusi is a tradition 4k on offer no this one is not on offer ok these are amazing and I love the way you have done it so have you got the earrings for the same and the necklaces like for this outfit you just don't need to wear the necklace you just wear long earrings like this one for it not to look so busy it's just like the dress that I'm wearing I don't need to do an necklace because I will look busy it will not bring out the look of the outfits alright let's go now to the next young lady I'd like this face to come over for and this is the outfit looks so nice I'm loving the trouser let's talk about it this pant was something yeah it's a pant it was something that I thought about are official someone is going to the office and they want to have some African taste of it if she walks into her office the way she is wearing I think even the office fraternity is going to be ok with her so this is for official day it's an official trouser you can wear it into your office just wear something plain up and you're good to go to the office and it will be comfortable I'm loving the diamond like so is it that you choose or someone comes and chooses for you no I choose my fabrics I don't send someone for my fabrics because I got my taste alright so if by chance I come and I want this particular design not necessarily these it's still my taste you can come and want your taste I will give you a free room to choose your own design and your own taste because we have different because we have different tastes and preferences alright probably one of you can just stand here just one of you can just stand here then one can just stand over there good or probably just further just right here thank you very much so let's talk about the entire business how is it being embraced in the country in the country I think the fashion industry is kind of forgotten right because people think like ah nifundiwa mgo too but what I tell people even they really made clothes that are imported to a country they were hard made nothing is made from a machine in aikwa inainda inakwa it's hard made even if you can google how gowns are made people stitch them but in our country we don't embrace that we embrace more what we import rather what we have in our country yes alright I love the way you have done it probably can just go through kamerwan guys thanks very much can just go through kamerwan and shalmi there's so much there's so much that you have talked about and people in the country at large we have not embraced really so much of our local staff exactly why would you think that people haven't just like we say women are our own enemies okay even I think our nation we are still our enemy for the growth of our economy because you find people are they trust so much things that are made from outside rather than things that we make in kenya you hear someone is like I need something I need a fabric that is not kenyan made has someone ever come to you and told you that yes can you get a fabric that is not kenyan made that's not loka made all these you get locally yeah they are rockery but they are not rockery made I love the way you have twisted it anyway but all of them are shell share yeah so maybe in the future I must be looking forward to a point where I will be able to go outside and maybe create something in my mind and tell the manufacturer make this fabric for me you see make this for me so I will have fabrics that are not loka made for my clients alright I love what you have done as we wind up I don't know the clip is ready right now and we are hoping that the clip is ready so anyway okay the clip is not ready as of now let's have a look at it in a broad manner if someone wanted to begin the business what best idea would you give them today about fashion and design fashion and design the best idea that I can give is or other the best advice that you can tell someone by the way this is the way to go just like I said earlier to be positive and then learn to talk to people let just know what people want know what people want listen to people go to conferences where they are talking about fashion your mind will be open up you will know that this is what people want from other fashion designers you will hear fashion designer saying that this is what most of the clients want you find like 10 of us we have got something that is very common that most of our clients want learn to listen learn to listen to your client just don't be so personal about the business yes it's your business but don't be so personal alright the slides are ready here we go let's have a look at the slides and we of course discuss about what you have been doing and looking at some of the things that you have been doing these one among them and even I understand that you also make for the weddings yes oh this is such a nice job that you are doing we can just have a look at that these are just some of the things that you have been doing yeah this is something I have been doing and how do you do that what do you do with that design for the flip it's just a circular design I wanted to bring out something ladies they want to hide it they want to hide it for you to feel comfortable let me just make something that is going to be free and comfortable for you and I just spread it out so that's how you came out with it so talking about the the weddings both men and women yes I do both so as we wind up where can people find you I am a wrong servo road in a building named Maxman Business Center 3rd floor room 52 where can we find the social media in IG I am Michelle Shia Fashions and even in Facebook we are Michelle Shia Fashions Shell SHER SHER E-L-S-H-E-A-R right many thanks for coming Shell welcome very much and that has been Shalmyf and that's her business and that's what she does for a living what do you do for a living that's the big question of the day and Burimo is coming up next has been such an awesome time to have you and of course our fashion and designer tend to talk to us about some of the things that she does join Burimo coming up next thanks very much for coming big up