 Not only is this great content itself, but also the the process and the systems behind the content that you guys are using to actually spread this out Around the market is really cool What's up everybody? Welcome back to another episode here on my channel. I'm Ricky Karruth today I've got Keith Lucas up in Charleston, South Carolina also Johnny Moe. What's up, Ellis? So having a Ricky, how are you? Good, good, good. Yeah, doing awesome man. Living the life here in Charleston. There you go. There you go. Well man guys, I'm excited to have you guys on today Ladies and gentlemen, these these two guys are basically running a new company called Explore My Town and I'm really excited about What they're doing they showed me this and I said wow, this is this is really something incredible So I wanted to bring them on and share that with each and every one of you so that maybe you can take a look at this and Decide if it's something that you would like to incorporate into your business Because as everyone knows video is something that is very important in today's digital world, right for building your brand and growing your audience and helping your Helping the locals of your market get to know you better. Thanks for thanks for that introduction and you know Here's the thing video. It's not it's not something that you should consider doing Like part-time you want to go all in with it because that's where all the platforms are going They're going video so in order to really stand out really to catch the algorithm and everything Video is powerful from a social media and algorithm standpoint Secondly, like you had mentioned it totally takes down The awkward conversation During an introduction or courting period where you want to meet somebody because every agent out there in the world I've been one for 20 years. So I'm talking about myself, too Every agent out there in the world, you know, hey Bobby. I love the way you run your business Let's grab a cup of coffee and see how we can grow our business. That's the typical thing But now you can be like hey guys I have this awesome video platform that I would love to interview your business and get thousands of eyes on that So what we're doing is coming at it from a support local because we're very passionate about that support local platform and Philosophy with building a B2B relationship with people in giving what the community wants to see which is more Videos about their favorite spots their friends favorite spots because everybody in that community Y'all know one another, you know Sally the florist and Bill the guy that makes the best burgers and you know Tom the taco truck guy, right? Everybody knows each other. So it's a way to diffuse the what can you give me and Replace it with what can I give you? Let's build a relationship together that makes sense Yeah, a hundred percent man a hundred percent that makes perfect stand It is that important the whole market is shifting back to where it originally started out way back in the day and that's back to building relationships and working with people that know you locally And you know right now, especially during the pandemic or what's left of it these businesses have been floored by what happened to them So by us supporting local we're really helping them out now more than they they've needed this now more than ever before and You know with this platform, it's really kind of simple when when we approach a business When you say look we're a national media company that uses our video platform to support local business Are you interested in doing a showcase and they're like yes. Oh and by the way, it's free and they're like double Yes, we definitely want to do that. So, you know, the market is moving this way. We know it is moving towards video There's a gazillion people out there that are video gurus, but they're teaching you basically how to make a video and then you're on your own And it knows videos for the most part. They're off the mark They're teaching you how to sell yourself or sell a house and that's not what we do what we're doing is bringing consumable content to Our audiences and and we literally reach tens of thousands of people More shares you can get on Facebook, right? The views just accelerate really at a really high pace And when they're sharing it on their page and their friends are sharing it all their friends see it Their friends friends see it and it's just a spider web that spirals out of control So not only is this great content itself But also the the process and the systems behind the content that you guys are using to actually spread this out Around the market is really cool. So let's let's show them an example of one of the videos really quickly And then you guys can get into the the slideshow So the one I'm gonna share right here is a friend of mine. I've known Susan for many years She needed she was a coach at a smaller company. That's how we became friends and You know, she reached out to me she goes I need something different I need I need what you're doing She's in a little town called Val Dosta It's in southern Georgia close to the Florida line and she's been having extreme success with hers And the reason I'm showing you this one before I show Keith's because Keith's are masterpieces Here's, you know, I joke with Susan. I so it's so easy a grandma can do it But because she's a grandma right the part of the secret sauce, too I mean, we'll peel back the onion a little bit I mean, this is the digital marketing team doing this for us because with 120 shares every time it gets shared that audience also gets retargeted and When they consume it and they share it To their groups or to their followers or friends they get retargeted as well So it's not just a single billboard on someone's new highway It's multiple billboards across the whole platform people are seeing it now. They're being retargeted. So when they do go to ESPN or they do go to you know something on Google, they're going to see your videos all over the place not just on Facebook You know, so that's the power and we're gonna show a video now if you want to see now Keith is Like I said, his his pieces are masterpieces He's got a little extra experience and everybody Everybody starts in the beginning Keith started in the beginning and now he's a little bit more advanced it takes time and He's brought on a co-host and then this pay in this one. He's got Jessica Cash and this is Where I like to say this is where we can end up a lot of people that watch these videos in these towns and cities and Communities they're gonna recognize that place of business, you know, so it's gonna be instant credibility for you Because they're seeing the business in the video with you. You talking about the business Okay, they're gonna they're gonna have seen this driving down the road over and over and over again They're like, oh, there's that place and here's this agent talking about this place and it just all kind of comes together in a super positive Way so cool guys will listen take us through your little presentation here to show us a little bit more And everybody we know is on Facebook YouTube Instagram LinkedIn tip-talk something They're on something because the numbers to the left they're shown in the million. So 27 billion or something crazy, right? All these ridiculous numbers Everybody's online and where are they consuming video? YouTube Facebook LinkedIn and Instagram and more than more than 99% of people who use video for marketing say they'll continue using it in 2021 and 96% said they're gonna increase their ad spend or maintain the same We could agree right now that everybody is connected to social media one way or another You know who else is on social media Ricky? Clients because these stats are from NAR and about 61% on average of business is generated through referral friend neighbor relative use the agent in the past Or were referred by another agent broker 61% So the question I ask everybody is how many friends or followers do you have on social media? real ones not not agents but real ones and So the step I like to do I call it the ripple effect and we all know the ripple when you throw pebble in that that water It just expands and it expands. So the level one reaches how many friends or followers do you have? Simple answers. Everybody's got at least a thousand level to reach would be Well, if everybody has a thousand that means the next level has a thousand two So now all of a sudden your second level reaches potentially a million people So they're gonna share your videos see your videos see your name And then that's how the ripple happens and as Keith previously mentioned all these people are starting to be retargeted So your audience grows greatly The B2B ripple effect is pretty awesome. I won't go too deep into it because it will blow It hurts minds, but if you do two videos per month, that's 24 per year We can all do that about promoting other people Then your level to reach each business has roughly 1500 followers that's 36,000 people That's why we get so many shares and so many likes and so many views and then 36,000 people who are all sharing and liking and commenting it I'll know a thousand people too. So now all of a sudden is 3.6 million people brought into the ecosystem So I mentioned did videos are like bill digital billboards, right? How many times has your number one video been shared because you have an opportunity right now? Through video through the social media through the tools that exist out there You can do this all on your own we do it for you, but you can do it all on your own you can really through its retargeting dominate an area Through digital marketing done correctly and videos are the perfect medium because they're shared more than anything When we start to look at these this is Keith's and he's been at it for a little while But the this one over here these were taken over the weekend 52 shares 13,000 views 41 shares 10.4,000 views 27 shares 15,000 views 20 shares 10,000 24 shares 16 shares we'll keep going 24 shares was the seaweed outpost 52 shares with the tea garden 16 shares 19 shares this screenshot. I saw a better one. I didn't have time to update He had a hundred and I think a hundred and eight percent increase in page engagement over the last 28 days That is phenomenal the likes continue to go up 20,000 increase over the last 28 days You know commercial feel right and puts you in front of more people and gives you credibility with the local business that you're promoting I think it's a and people Have talked about doing this for a long time, you know Hey get out there talk to local businesses do videos people talk this strategy all the time But Keith and Johnny have actually put this together and packaged it up for you to actually do this in a very easy way Or they handle all the heavy lifting and just let you be the face of it So again, you guys go check it out. Let us know what you think and we'll see you guys on the next episode Ricky before we go Let me throw this out there. Okay Because this is the first time a lot of people are going to hear about it Now we've got partners agents all the way from Anchorage all to to Charleston so across the country not in every state, of course But yeah, what we like to do because you're kind enough to invite us on and share this all with with Your followers and your fans and your audience Let's give everybody a discount That sees this today on the program and what we'll do because the way that it's structured is the cost of the Partnership and the investment is based on the amount of people in your town Okay, and the there's a set of fee that goes along with that So we're gonna wait the set of thing for anybody today and that can range anywhere from 250 to 750 dollars So, you know, why don't you do this when you go in? When you go to the website and put in your information if you're interested in Scheduling a meeting to talk about it further and to maybe come on board at the bottom of all your information There's gonna be another field there and if you put in let's just use Ricky's name if you put him Ricky You'll get that discount. Okay, you'll get that set of discount. How's that? Perfect. That sounds perfect. Sounds good to me. Sounds good to me guys There you go another present from us to you. So we'll see you guys on the next episode. All right, man Thanks so much Ricky appreciate it