 Good morning everyone. We are here to talk about triple con Asia and do a debrief on what happened back in February in Mumbai, India Starting out for triple con Asia. We had four main goals. We really wanted to unite the Indian community and connect them with the world We wanted to accelerate the project. So we wanted to bring sprints to the local community and emphasize what they've already been doing and and make sure that we increase Contribution from an already top contributing country We also wanted to grow the talent pool and skill level of triple developers in India and connect talent with employers Overall we ended up with just over a thousand conference attendees Our summits were pretty popular. We had 59 people at our community summit 55 people at our business summit 29 at our higher ed summit and 53 at the government summit. We also had 293 people participate in trainings 150 of which were a an introductory Beginners triple training course that was free of charge Overall the the demographics for triple con Asia were pretty similar to other cons Especially when we look at the breakdown between beginner intermediate and advanced We obviously had quite a few developers there, which is great We kind of anticipated that We also had quite a lot of business level people using triple. So that was kind of exciting to see Attendees represented quite a few different industries. The strongest represented industries were government education non-profit tech services and media Overall the financials for Asia came in about what we had anticipated We went into this event anticipating a negative net income And we came fairly close to what we had originally projected What's interesting here you'll see is that we have zero dollars in ticket revenue And I'm sure that people are watching this and thinking well, I know I paid money for my ticket to attend triple con Asia The reason why we are showing zero dollars on our balance sheet is the tax director in India essentially IIT Bombay was in charge of all of the ticket price or ticket ticket revenue Excuse me ticket revenue collection and then with that money. They paid Direct expenses for the event. So they paid that money directly towards our catering bills So our catering amount is lower in our next slide with it, which is expenses So it's it's kind of a Moot point so it doesn't add add revenue, but it also takes away expense so overall, you'll see that we had a hundred and twenty seven thousand dollars in Sponsorship revenue, which is great. We had a goal of a hundred thousand dollars. So we were really excited with how Businesses stepped up to support this conference Here is a breakdown of what we had anticipated and where we ended up with final ticket sales Again, we came up a little bit short on our conference tickets, which was a little bit disappointing But as I showed in the previous slide, we luckily went over on our sponsorship revenue So that went a long ways to making up that difference in revenue Here are the expenses for Triple con Asia one of the most interesting things to me is that we have a zero dollar internet bill And so I thought I would put that in there even though it was a non expense One of the great things about partnering with IIT Bombay is that they have really great internet that they provided to us free of charge a few things that we learned about Executing a triple con in Asia were that it was a little bit difficult to operate financially in India without having a local business entity or agency established so the Drupal Association does not have a You know a local Indian outlet and so we had to find What was the most, you know optimal way for us to operate there where we could collect sponsorship revenue and collect ticket revenue and pay expenses And try and do that with limiting our tax liability Another thing that was interesting was we ended up with more free tickets than projected and again We ended up at about the overall headcount that we'd hoped for so we were right on that that forecast But it the breakdown came in a little bit higher slanted towards free tickets than paid tickets And that's just one of those happy benefits of having more sponsors So as a part of a lot of sponsorships a lot of those packages include free tickets We it was a little bit difficult to operate in two currencies and again The tax laws were pretty complicated and had different rules based on where maybe an organization Was located when they were paying sponsorship dollars And so it was a little bit tricky to navigate although we were able to come up with a plan to do so we had quite a bit of marketing activity around triple con Asia and the Activities that we did kind of fell into a few categories. We did a lot of content marketing on our blog Quite a bit of social media and marketing on Twitter and Facebook we always communicate with our attendees by email through MailChimp and We partnered with quite a few local camps and need-ups and local community leaders We also partnered with the marketing agency to who donated their services to Create some content for us. And if you see in the bottom right corner of the slide We had a wonderful photography team led by Michael Cannon who took some really really beautiful photos Of the event and if you haven't checked out the flicker page for triple con Asia, I would highly recommend it There's a ton of really beautiful photos from the event Um, so some of the Results from the marketing activities, you know, it was really interesting to work with some local marketing partners and local marketing leads For the Drupal Association. It was a somewhat new or unfamiliar audience Although we've done work with our friends in India for a while to do things directly to them It was just it was just a new way to operate and we were happy to partner with Nisway who made content for our blog They made a comic and a post per month and the comics especially got a lot of blog or excuse me It got a lot of buzz and so we one of the things that we One of the lessons we learned from working with me So it was that if we do something again in that way We want to make sure that the partner knows our community nuances So sometimes we had to work with them a little bit on revising some of the content But overall we were super excited with what we were able to get Nisway and the community really responded well to it We also had quite a few volunteers help with social media Which was really helpful but a little bit challenging at times just to make sure that we had everybody firing In all the right places. So that was a different challenge for staff but we wanted to make sure that the volunteers feel free to participate as much as they can and often Find a lot of things to volunteer with at the cons So we one of the lessons that we learned here was that it may be helpful to have social media volunteers dedicated to just social media Rather than multiple aspects of the con But that said we had a really great experience partnering with local community leads To to get the content out across the social media channels Email is always a strong part of Communicating with triple con attendees one thing that was really interesting is that we emailed perform or email marketing performed slightly under Our other cons, but they did really well compared to industry standards It was interesting to that this email is probably not the strongest way for us to communicate with triple con Asia attendees They may just not be as email reliant as other con attendees During during the con we definitely found that Facebook photos were wildly popular Anything with photos were were well received because it it was another way to help people kind of fall along from home On Twitter our top performing action had no Our top performing link had no action So we tried to do a Bollywood dub smash which didn't really seem to be pick up too much steam But we did have a lot of action around our developer contest various apps. You can put on your phone Thank you sponsors and then also words from local community members We had really good and great engagement metrics and a lot of that is due to you know Mumbai is such a really cool beautiful city And people were really having a great time exploring the city with other community members and It was really palpable and not only in person at the event But all throughout social media to see that energized community just really being excited about triple con coming to India One thing that we noted was that there's just a huge opportunity for growth There the community did a really great job of amplifying any messages that we put out there And we would not have had anywhere near the success we did about getting the word out about triple con Asia Without the help of volunteers So going forward we would put a stronger emphasis on content to answer questions We found that people reacted really well to that We wanted to make people feel like they're prepared for triple con or at least we're at triple con So trying to really bring that experience home for people that may not be able to attend in person The locally content locally written content performed really well And for future third cons we want to focus on an emphasis on what to expect when you travel But the local communities like what to expect when you get there And also have stronger guidelines and expectations for volunteers so that some channels don't go neglected People were really excited about social media engagement and especially during the con it really reflected that one of our Main social media volunteers commented that we had a more Twitter activity for triple con Asia than we do during Drupal con North American Europe at times so people really showed up on Twitter and showed their enthusiasm for the event We had a wonderful sponsor turnout like I mentioned earlier. We blew through our sponsorship goal, which is great And we had a really positive response from sponsors on site and after the event Many student the whole team so sometimes up to 50 people for a company came which was great We had quite a few sponsors showing like local flair and making sure everybody knew about their company in the community They came from The community driven messaging was very prevalent. It was really fun to see how people were trying to share whatever they could Could from wherever they were from And I think that we had definitely the most creative sponsor booths that I've seen at a triple con People really took this the space that they were given and created some really fun activities There was a lot of laughing and shouting and People having a great time in the sponsorship area Quite a few were focused around photos. We found out how excited attendees were to take pictures with each other and with all the different fun props and and that that carried through into social media and The nice thing is the sponsors kept a lot of the conversations going long after the event so people were able to find New teammates or new new employees. They were fine new partners and new service providers So these were our highest rated or excuse me our highest attended sessions Cotser session on triple eight theming was the most popular session at 249 people These are some of our awesome speakers again, there's a ton more pictures on Flickr and The top ranked session went to Krell so make your code do your job And I want to also remind people that at this point we do have all of the sessions up on the triple associations YouTube page So some of the things that went really well in sessions Attendees can tell when speakers spend time preparing clean and easy to understand slides So they really liked when the slides were easily digested They also appreciated speakers who practiced and had engaging presentations when they were well rehearsed and the top rated sessions were described as Educational entertaining and eye-opening so they learned something new So a couple things that we can improve for next time Some of the sessions had been presented at camps around India before and were not revised to be new and exciting So maybe that people had heard them before if they've been to some of those local camps and There were varying levels of expectations as to the skill levels So beginner maybe means something different to one person then to the other and there was some confusion around that We had a really great turnout for sprints. We had 350 people show up, which was fabulous I was over a third of the conference and What was really fun to see is we had a hundred and eighty eight attendees attend the First time sprinter workshop and learn how to contribute and that goes directly back to our original goal of helping accelerate the project Getting more people to learn how to sprint and contribute back to Drupal 78% of the attendees found the sprints to be useful or very useful, which is really exciting and So many people listed the live commit by web chick as one of their favorite moments of the con And so we put that fun picture of Angie down in the bottom doing the live commit Overall people were really satisfied with the con. We had a really high favorability Results in the survey some of the things that were people were most excited and most Satisfied with where it was the location, which was not surprising Being that it was a fun new location in India People were also really thrilled with the opportunities for networking not just with other local Indian community members But also with the international Drupal community members that came to the event and people were really excited about the speakers and session content Another great sign of the conference was how many people really felt they got a good value out of the conference So we had about you know I think it was about 88% of people feel that they got somewhat more or more much more value than they expected out of the out of Drupal, Kani, Asia So the most helpful Aspects of the con people would definitely loved the keynotes not only trees, but especially Denise's speech People really Felt that they both were kind of on point and great messages to be heard again, people really love networking and the sessions and Luckily we found People responded well to the email newsletters that we sent out So even though we may not have had as many click-throughs as we do with other cons When people were reading those emails they were finding good and helpful content So overall our net promoter score for the event is 58, which is great We it's I think about what we had for New Orleans, which is wonderful. So we've got a good bar set And we had a lot of really great feedback in the survey as far as like what favorite Favorite aspects of the con were so people really love the keynotes. I heard I saw a lot of comments about I got to meet trees It was so wonderful And so we also heard a lot about people meeting other people meeting people in person whom they've only interacted with on IRC or Drupal.org Again, a lot of people really loved the live commit by web chicks So that was a highlight of sprints and the pre-note and the flash mob all the fun things that happened over in the The plenary room We asked what would you like more of at Drupal con? The things that we heard most were live demos More mentored course or more mentored sprints and a longer conference people wanted more days Someone even suggested we make it a 10-day conference, which to me sounds very very long But I appreciate that people want more Drupal con So in summary the conference was a really a community event with tons of volunteers from all over the country and all over the world I This event absolutely would not have happened without the help and support of so many volunteers particularly from the local Mumbai community People were really really thrilled to meet other community members face to face That was evident when you were there and people were getting all excited to say oh, I think they see Morton or I'm gonna go talk to You know Hussein or whoever they could see and so that was really fun to see people making those connections Live that they often make online Um with so many first-time attendees there was an excited and infectious attitude about making a difference in open source we had quite a few first-time Drupal con attendees and And it was really really fun to see People come to their first con and see how big the Drupal community is and what all there is to do within open source There was for us in an event production standpoint There were some challenges to planning that could have been managed differently if we do another event in India The Indian community is very hungry for more Drupal cons and we came away with a lot of good Takeaways as far as ways we can make the process smoother neck in the future So going forward one thing we want to reiterate is how important India is and making an impact in Drupal Especially at Drupal con so India is obviously one of the top contributors to Drupal the project and the code But for Drupal con New Orleans India was the second country as far as session submissions go second only to the United States So that was really fabulous to see the impact that the Drupal con Asia had on on people You know submitting their ideas and submitting their topics and sessions to Drupal con This Drupal con can help to energize the local community bringing recognition to the accomplishments They are making and creating some buzz around giving back that is Continuing with more local activities in newcomers to Drupal. We've heard of a lot of more Like new community meet-ups or camps that are planned in the next year or so and that's just really thrilling to see Kind of the ripple effect of having a large event in India If we were to do another Drupal con in India, I think the financial model would maybe need a little bit of adjustment Making sure that the ticket prices are in line with what what the market can afford and that also the sponsorship model matches what the sponsors needs are And making sure that there's a good balance between the two so that we can have a financially healthy event So let me see if there's any questions online And it looks like there are not so I must have done a very good job of covering all the bases But that said if you have any questions if you're watching this online, we'll record this and post this on YouTube Please feel free to reach out to me my email address is here and you're welcome to reach out to me on Drupal.org Thank you for watching