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The Secret Life of Great Ideas | Elvin Turner | TEDxWoking

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Published on Jan 20, 2019

Elvin looks at the connection between an organisation’s ability to discover its future (and ultimately survive), and the confidence that individual employees have in being vulnerable - taking the risk of proposing new ‘crazy’ ideas that could ultimately become important, future revenue streams
Across many industries, very few companies do this well: CEOs make a continued plea for breakthrough ideas from their employees, yet most corporate cultures inadvertently deter individuals from doing so because of the low appetite for risk and perceived personal cost of trying something new and failing. Unfortunately that only leads to incremental innovation which is not enough to survive in today’s disruptive markets.
How do large organisations develop discovery-driven cultures?
Elvin Turner is an award-winning consultant and an associate professor of innovation, entrepreneurship and marketing.

Elvin has coached hundreds of innovation programmes around the world – helping leaders, managers and teams overcome the many barriers that they face when trying to develop breakthrough ideas and turn them into action This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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