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Behind the scenes of the 2013-2014 jane iredale marketing campaign

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Published on Sep 3, 2013

Peek behind the scenes of the photo shoot for the new jane iredale marketing campaign, Jane's Garden. The inspiration for this campaign stemmed from a desire to capture the brand's warm and inviting attitude as well as its unique ability to celebrate a woman as she connects with the beauty of nature that surrounds her. The images are lush and vibrant, sophisticated and modern, and effectively stand out from 'typical' beauty advertising.

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