 really said, right? If you buy an expensive Drake meeting greet, and I just listen to Drake, right? What you have to say is far more valuable than what I have to say, right? And I think that's a great way to filter. And then you even touch on that nuance of festivals versus your actual show, right? A lot of people are afraid of that reality, but it gives you a hard line reality to work off of. You can't improve what you can't measure, right?