 Well, we were captured immediately looking at this cool Manfrotto, sorry, Manfrotto stuff on this table here, and Manfrotto is part of a bigger company called Vitec Imaging and Vitec Imaging Solutions, and we're talking to Peter Rofi from Vitec. Yes. So this is an audio podcast as well as video, so I'm going to do some describing here, but what I see here is a cool-looking grip with an iPhone attached to it and a Rode microphone on a vibration isolator, and it looks like it's made for your mobile podcaster. Yep, absolutely. Basically, this product was designed around the growing videography and use of the iPhone, so we wanted to create a support system that enabled people to maximize the capability and create the content that they want to in a very small package. Yeah, this is really small and light. I'm used to seeing great big frames. This thing looks like it's maybe modular. You can get the pieces separately to build up what you want. Yes, absolutely. Basically, we have a handle and a bar here that will separate from each other, so essentially what you have is a long bar and a long handle when separated. I mean, it is extremely small. It can fit in any pack, and it's extremely compact, so there is no reason for anybody to not have something like this in their bag. It also comes with our twist grip clamp, which also, as you can see here, he's twisting it and he just pulled the phone out. So the other end twists up like that too, so you essentially, I mean, it is the smallest and compact version, which gives you extreme versatility in terms of taking pictures, recording, vlogging, a total solution. No excuse not to carry this. This thing is like what, maybe less than a half an inch thick and maybe three or four inches long and cuts down. Now, you were able to pull that open and take the phone out, so you're not buying one for every iPhone you ever own, or Android, if you're of that persuasion. So it looks like it compensates for the size of the device. Yes, and it will hold all iPhones up to the 8 and the X. You just have to be careful depending on what case you have on it, so if you're throwing an otter box on there, you may have some difficulty, but it will hold all the phones within that. So the bar, it looks like it's got a quarter-twenty mounts on the two sides, so that's how you were able to use this road vibration eye-cider with the mic. Yes, quarter-twenty here. We actually have cold shoe spots on our other side, so you can actually attach an LED on the bottom. You can put a microphone on top, put an LED down here, so you have all kinds of versatility. Without actually calling it that, it's almost so you could think of it like a Lego system. Maybe an erector set. Yeah, exactly, but you could piece it together, whatever anybody's needs are. You know, we have our Lumimuse LED lights here, which are very small and compact as well, and fit and work with the twist grip system. So sitting actually screwed into the top of the mount where the iPhone goes is the light panel. What do you call that again? This is our Lumimuse LED. We have four options in that segment, which is a three LED, six LED, eight LED, and we just introduced a new eight LED with Bluetooth technology, which you can see right here. Basically, the same as our eight LED. You just have the ability to control it through our Manfrotto app. It also features a really cool widget on the iPhone, which you can control, which eliminates the need to switch out of your app. Oh, okay, so you can bring it down from the control center. Yeah, from the widget screen, if you swipe to the side where all your widgets are. Looking for a reason to go look at those widgets. So you're selling each of these pieces separately. It looks like, what are we talking about pricing here? So the bar is 30 bucks. Then you put the grip on it for another 40. You've got this smartphone clamp is 50 bucks. So, you know, you're well under 200 bucks for this entire setup. You also have the ability to buy the handle and the bar together as a system, which sells for $70. Okay, so that's nice. And then like this three LED light you've got here is only 50 bucks. You're just building up a nice little system for pretty, pretty low money. It looks like it comes in a cool carrying case. Yeah, the case actually won't be released till Q3. So that's still in development, but it is coming out and that will basically offer the kit together. So the handle, the bar, the twist grip and an LED light. Oh, that's kind of cool. So it's a nice little starter system. Except you sold me on the fact that I'm going to basically be able to fit all of this stuff in a makeup case. Yeah, exactly. And then this is a nice little more bulky, but a foam isolation and keep it safe. Yes, absolutely. But this is very cool stuff. I'm really, really interested in this and I think you've got some nice price points and some good mobile gear. How would people find all of these products? They can find them on Manfrotto.com, obviously, and any of the very popular photo specialty sites or CE sites. All right, very cool. Thank you very much for talking with me. Yeah, and absolutely my pleasure.