 what team and head coaches, first team coaches are starting to realize is that there's specific athletes or players within a team environment that need that individual attention, that individual or specific help. So that's why now you're going to start to see first team coaches in in the professional game, whether that be in soccer, whether that be in basketball, whether that be in in the NFL, American football, baseball, whichever sport it might be, you're going to start to see these individual development coaches who are going to come in and work with players on an individual basis, right? So they are part of the actual coaching team of the first team environment, but essentially what their role is is they're employed to help players on an individual basis because there's certain things that they that head coaches can't work with them on when they're working with a team. Also at the pro level, head coaches are normally very very busy so they don't have the time to dedicate to working with players individually, which means bringing in an individual development coach, which essentially is a private trainer, is a solution to to their problem. Now what relevance does this have with your coaching business, right? So if you're a private trainer watching this, then you should be making note because this is going to be the future of first team teams, right? And what's going to start to happen is this is going to start to trickle down into the grassroots and youth sport. So where head coaches want to try and get an advantage over other teams, over other clubs, they're going to start to bring in these individual trainers that are going to work with, it might be their goalkeeper, it might be their defenders, it might be their strikers, right? They're going to hire out these individual trainers to come in and work with specific players on specific things, okay? So if there's an athlete within that team that is really struggling and that coach doesn't have the time to work with them, then they're going to start to hire out trainers to come in and specifically work with that individual, right? So wanting to make this video because it's a message for everyone out there that this industry is going to get bigger and bigger, it's going to get more professional, right? Now you're starting to see football associations, like for example FIFA, UEFA and other organizations who are starting to now create webinars and courses on individual training, right? So this industry is going to start to continue to grow, it's going to get bigger and bigger and essentially it's going to become more professional, which means there's going to be a lot of great opportunities for great trainers that are maybe in the youth setups that want to go into a first team environment and just focus on the individual training, okay? Because if a huge club like Arsenal have realized, you know what? Our first team players, right, need this attention, need this personal help, then that is a message for other teams out there, that if this big club needs those individual trainers to come in and work with their athletes, then that could be the future and that could be a way of teams getting an advantage over other teams.