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Warren Zenna Appnation 2011 Follow The Money Panel

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Published on Apr 12, 2012

FOLLOW THE MONEY, PART II: THE BUYERS WEIGH IN
Moderator: Eric Bader, President & Chief Strategy Officer, Initiative Worldwide (Interpublic)
- Warren Zenna, VP/Mobile Strategy, Phonevalley
- Mark Himmelsbach, SVP, Digital, BBDO
- Gene Keenan, VP Mobile, Isobar
- Johann Huber-Gutierrez, Mobile Strategy & Product Management, Macys.com

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