 Are you tired of watching boring old press releases? Then you've come to the right place, the right channel, the number one channel for CEO interviews and company overviews. Welcome to Rich TV Live, subscribe to our channel and make sure to hit the like button on our videos to help with the YouTube algorithm for more information and in-depth discussions and analysis, join our trading club at richpigsdaily.com and don't forget to subscribe and hit the bell for notifications to get alerted when our next CEO interview is released so you can discover the next 10-bagger. What are you doing today? I'm your host, Rich. Here we have a Rich TV Live with our very special guest, the president of Plant Beta, Michael Yang. How are you doing today, Michael? Great to have you on the show. Excited to learn more about this exciting company. Can you tell us a little bit about yourself and how you got involved with Plant Beta? Sounds great. I have a finance background and a strategy background having worked in industry for about 20 years, primarily with the companies that are in the areas of either manufacturing, logistics, or consumer products. I'm also a consultant. About a couple of years ago, while I was consulting with a plant-based cosmetics brand called Lush Cosmetics, a friend of mine phoned me up and said, hey, Michael, I know you're into this plant-based space. I run across this really, really cool brand called Plant Beta at VegExpo. And they just won the product of the year award. And she was so excited about that product and the founders, and she got to be connected with Sunny, who is the co-founder and current CEO of Plant Beta. So Sunny and I, we met and he brought me this drink and I tried it and I was just blown away. I really thought it was like yogurt, that's completely plant-based. And then I started consulting with them basically and later on also became an investor of the company. Early this year, while Sunny was preparing to go public, and Sunny approached me again and said, hey, Michael, why don't you come on board and become the president of the company as we go public? And it was an easy decision. I was so thrilled because having worked for, or consult with more than 30 companies in my career, this to me is really once in a lifetime opportunity. Congratulations. Thank you. Super exciting to become a president of a public listed company. Can you tell us a little bit about your main goals for Plant Beta as you're excited and getting ready to go public on the market under the symbol milk, M-I-L-K? Yeah, sure. The mission of Plant Beta is to accelerate humanity's shift to a plant-based lifestyle. And the reason we chose milk as the symbol is because we're essentially reinventing the milk. And the key part of that mission statement is to accelerate because the shift to a plant-based lifestyle is already happening and it's happening fast. The global dairy industry is about a $490 billion business. And as we all know that dairy production leads to a lot of environmental problems and consumption of dairy also leads to a lot of health problems. So for the sake of the environment, the animals and even ourselves, we're probably better off to switch off our dairy as much as we can and go on plant-based. So that's kind of the overall mission of Plant Beta. Now, with that mission, obviously we need to accelerate, right? So we need to accelerate growth. So we have done pretty well in the past. We have won a couple of our awards and we're also in more than a hundred stores in British Columbia. The names like Whole Foods, Save On Foods, Choices Market, Fresh Prep and But Now CA. And a lot of other premium stores. Now, our distributors, they're national and North American distributors and who are really, you know, who basically have like tens of thousands of retail stores, right? So they're really eager to take us beyond BC and really, you know, throughout North America, you know, as early as possible. Once we have our production capability scaled up and that leads to one of our main objectives this year is basically to complete the facility upgrade of a newly leased 25,000 square feet facility in Delta. And that's going to allow us to support significantly more sales down the road. And that is expected to be completed later this year. Now, the second objective that we have is that we want to continue to refine our e-commerce offering and the logistics around that. As we know, direct to consumer is really a thing, you know, since the start of COVID. And lastly, you know, we also wanted to introduce some brand new product categories to the market as well. Extremely important to have a strong management team. Can you talk a little bit about your management and your directors and some of the previous experience in the plant-based sector and the public markets? Sounds great. So one of the major strengths of the company is really in our people. And probably half of the senior manager leadership team actually has a certification plan based on nutrition, myself included. It starts with Sunny, who is the visionary and, you know, the CEO of the company. He's a serial vegan entrepreneur, you know, having built up production plants, you know, from ground up multiple times in his career. And in addition to that, you know, he is actually also a software engineer in Silicon Valley in the past, having worked for e-commerce, e-bay, companies like that in the past. And also we have on a board of directors, Claire Smith, who is also a serial vegan entrepreneur she's in Europe. She is the creator of a vegan climate US index called Vegan in the US. And she is also the founding partner of Beiyang Impact, Beiyang Investing, which is an investing platform for companies just like Plant Beta. So her experience in capital markets, you know, having worked in UBS in the past is going to be tremendous, you know, as we navigate through the public, the waters of public markets in the future. And then, you know, Jeff is also a very well versed capital market CFO as well, you know, work with multiple public companies as part of the board and, you know, as part of senior management team in his career. We have Vanita, who is really the soul of the company, the inventor and the creator of all of our Plant Beta branded products. She is the vegan mom of two kids. Both are also vegan. You know, what is also amazing about her is, you know, in addition to her experience in Plant Base, she also holds two master's degrees. Wow. Yeah. Impressive. Yeah, and this Mr. Mayusan Jinnani, he is our Chief Revenue Officer and, you know, he's probably one of the best guys I've actually ever worked with in my career in terms of execution. He's the guy who talks from zero to more than 100 stores, you know, working with, building great relationships with the distributors, you know, so on and so forth. And he's also a master as well. Now, you know, I just feel like I feel so lucky to be able to work with such a talented team. And all I need to do is really to be a glue guy on the team that will help maximize the teamwork and try to bring on board the stuff that I learned from working, you know, with more than 30 companies either either as a consultant or as part of senior management team in the past and try to help run a successful public company. Well, it sounds like you guys have a strong team and if everybody does what they're capable of, the success is going to speak for itself. Now, Michael, we know that the dairy industry is about a 490 billion globally, which you touched on and there was 1.83 billion sales in plant-based dairy alternatives in the United States alone last year. What is the projected growth of this sector and how much of it do you think plant data can capture? Yeah, sounds good. So the plant-based dairy segment is a pretty big segment. It is about $20 billion today, roughly globally, and it's growing at a double digit rate. So essentially every six years or so, you're doubling that up, right? Now, it is a big number, but in comparison to the dairy, which is $500 billion, you're still looking at a fraction, a fraction of the total addressable market. So yeah, we're going to see a lot of growth for sure as a company. We're going to see the sector grow significantly as well, but it's still in the really early stage of the market and we're really not seeing the blue ocean turning red any time soon. If plant data were to compare itself to its competitors in this sector, what would you say would set you guys apart? Sounds good. So first of all, I don't really consider the other plant-based dairy company's competitors. We see them more as friends and comrades at this point, try to have a collectively bigger voice and stronger voice over cow's milk because that's what everybody's mission and vision in the plant-based sector. Having said that, all products are unique, are revolutionary in the marketplace. As mentioned, we have won a couple of awards already and at plant data, maybe let me go back a little bit to talk about majority of the products out there in the market are what we consider more of a single plant source product. If you have soy milk, you have soy, maybe add a bit of sugar in it, pretty simple, or you have old milk or if you have coconut milk, pretty simple products. At plant data, what we have is a product innovation philosophy in which we believe that by combining multiple all around all natural nutritional products, ingredients into one drink is going to allow us to have some really good tasting product, but also offer all around nutritional value and that is based on nutritional science and that is based on culinary arts. So, for example, we have this creamer here, right here, if we look at the label, it's actually made from cashew, coconut and oats and with some maple syrup to sweeten it up. And if we look at the lassi here, which is the yogurt alternative, it has cashew, it has oats, it has a real fruit, the mango and that's just the flavors as well. And you have billions of probiotics in it too. Now, now this drink is not only going to address the plant-based market, but also it's going to be functional too, which itself is a $250 billion market. So, yeah, so in that sense, we do have a pretty revolutionary and breakthrough product. That's exciting. Here at HDV Live, we love to talk to our investors about the fundamentals of companies. We'd love to understand your share structure. Can you break down your share structure and how you plan to attract institutional and retail investors? Sounds good. Anybody, any institutions who are interested in the ESG sector, or anybody who has an ESG allocation requirement, they will be looking at us. And along with those institutions who are interested in investing long-term, plant-based dairy movement is basically the mega trend that is happening right now. So they're going to be very interesting in what we have to offer. Now, from a shared account standpoint, we had about 15 million shares outstanding before we go public. On the first day of trading, we likely going to have about 20 million shares, which means there's about 25%ish that is free-floating. Yeah, that's about it. Okay, great. If there was one thing that you would want shareholder's to know about plant data today, who would that be? Follow us and see how we change the world. Great. And what is the best way for shareholders to get in contact with the company if they have any questions? Yeah, so we're pretty active on social media. I personally am pretty active on LinkedIn. That's probably the best way to actually reach me. You can also follow us on Twitter, Instagram, Facebook and all of those networks. Now, you can also reach us at investors and planvada.com or you can phone us at 778-383-6737 for investor relations as well. Thank you so much for your time today. Michael Yang, the president of planvada. Get it, put it on your watches, put it on your radar. It will be going public on Monday under the symbol M-I-L-K milk. Thank you so much for your time today, Michael. Thanks for having me, Rich. Always a pleasure. And for those of you guys that are watching, remember, Rich TV Live is strictly for information education purposes. Please do your due diligence, do your research before we invest in anything that we discuss or talk about here in Rich TV Live. In saying that, this is a new IPO, which means in my opinion, it is undervalued, underappreciated, under-exposed. This will help create more exposure for the company. If you like the video, if you like this company, if you like plant-based products, smash the like button, comment down below, share the video everywhere, and subscribe. If you're not winning, you're not watching. We bring you the winners, and we bring them to you first. Thank you for watching, everybody. Have a such a great day, and thank you, Michael, and good luck with your IPO. Thank you. You too. Have a nice day, everybody. We'll see you soon.