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Uploaded on Sep 16, 2011
Smarter Commerce uses customer insight -- deep insights about customers -- gleaned in large part from the global conversations taking place online -- to deliver timely and personalized engagement across multiple touch points. IBM's integrated portfolio of solutions includes Consulting & Services, Software, Advanced Analytics & Infrastructure for the following core business processes: Contact Center Optimization, Channel Transformation, Predictive Analytics and Modeling; Behavioral Segmentation; Cross-channel Campaign Management; Search Optimization, Ad Targeting; Marketing Resource Management, Marketing and Campaign Management Business Process Outsourcing. http://www.ibm.com/smarterplanet/us/e...