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We have feedback from last week. We have IBS show coming up this weekend that we're all going to be at. I know it's still get over that. Still funny to say IBS. And then we got IBS this weekend. Yeah. And then the couple weeks from now we're going to be in me and that are going to be in Chicago for ABS, which is a much easier thing to say. And you guys got abs. We got abs. And that's pretty much it. I mean, we have like a lot going on really. We're kind of busy right now. Yeah. So so thank you to again, everyone that watches this show. Please, if you could, what we want to do, we really want to grow this thing. So share it on your Facebook pages, tag us hashtag free salon education, share when you're watching on Instagram. We'd love to see it and and that's pretty much it. So we have if you guys we're going to be calling somebody live to spin the free will, which is over there. Justin, do you mind grabbing the free will on your way over that? Well, we'll just perfectly. Yeah, we'll just pretend like that's what you were doing this whole time. We wanted the wheel to have an intro. Yeah. And so I want to say thank you to Millennium Systems International for being a fantastic sponsor of the podcast and just, you know, a great salon software in general. DemandForce.com slash free salon education still demand so much. And I love having that as part of our business. It communicates with the guest. And a cool thing that they're going to be doing now is they're going to have a book your appointment from Yelp coming up. And they also just launched video or voice phone calls. So you don't even have to do confirmation calls. What's up? Everyone's having problems. No one can see anything. It just they say it keeps starting over with the intro and I can't get the show to load either. Everybody. Yeah. Oh, there we go. Everything seems good. Yeah, I think we're good now. All right. Well, sorry about that, guys. So we have other blame the weather. Yeah. So did you hear what I said? No. Okay, great. So DemandForce just launched. Well, they're launching booking your appointment through Yelp. So if you're on if your customers are on Yelp looking for your business, they can request an appointment right from there. And it'll go straight to your DemandForce dashboard and everything. And then they also have now voice calling confirmations. So somebody so they actually call as a voice recording to their phone. So not only do they do the text messaging and all that they also do they do a recording or do we they do? Okay, yeah, I was gonna say, do you find someone with like a cool British accent? Yeah, exactly. That's your radio guy. I wonder if we can set that whatever hand at ABS so chance to come to be great. But for all this furniture that we have the state of the schools that some companies so brocado we've been playing with some of the products still. This is super silk. This is my goal this week is to do this somehow on someone. It's a straightening treatment. There's a express treatment that'll make your blowout last 10 days or more. And then there's a more intense treatment that lasts three to six months. So and it straightens your hair. So it's really cool. There's no formaldehyde. I'm still learning about it. But super silk is, it's going to be a pretty awesome addition to what we're doing in the salon. And with the super silk, since you just said it lasts three to six months, it doesn't grow out with a new growth that just comes out of the hair. It's not as damaging because has no formaldehyde. Yeah, I think that that's the case. And that's why I'm still, you know, studying up on it. But it's yeah, it doesn't last in it's not permanent, you know, that's the issue. I used to see a lot of straightening treatments. If people would come in, they would think the misconception of I'm going to get a straightening treatment, hair is going to be pinned straight when it's not. Right. And they still have that new growth after a few weeks, like you would with color or perm. And it's it's tough to explain that the people wear as you can sell this so much easier as something that's a lot safer for your hair. It's not going to be permanent. You're going to be able to come back. And most of these usually work also they condition the hair when they do it too. It's a good point there, Justin. I like it. I'm glad you came. I'm glad you made it right at the right point. Is everybody still having problems? Yeah, I wonder what the deal is. I'm on the last cube. What'd you say? I said I'm on the live cube. Well, that's not. Yeah, you're good. I mean, that everything's good. I just don't know why YouTube's doing that. But we'll we'll take a look at it that don't worry about that. It's fine. You can't really hear it. So what's going to happen is this is going to process afterwards. And then we're just going to look confused the whole time. But it's probably gonna work. It's gonna be fine. Yeah. Yeah, so I everyone says just keep stopping. I'm just gonna say just reload it. Yeah, I don't know. Unfortunately, this is part of the live stuff. So hopefully this show is not a wash. But you know what happens? It's the curse of Nina Kovner. And we have Nina on the end of the show today, doing an interview that we did in ISSE. And I actually say to her on the interview, you know, there's no way that this could go wrong now because we're pre recording everything you're live here. So nothing can go wrong. And now look what's happening. So that's so that's the deal we apologize if we're having technical difficulties on that. So IBS, let's talk about that real quick. We're all gonna be there. Yeah, we are. So you guys are going to be there all Monday. You're also going to be at the Hairbrained Video Awards. So that should be really fun. So those of you they get a chance to go to the Hairbrained Video Awards, it would be really cool to see you guys all there. Heck yeah. Take some pictures. Yeah. And you can watch me not win. There you go. Why are you gonna be talking like that? I don't know. I just I just have a feeling but we have so Hairbrained Video Awards is Sunday night. It's sold out. So if you don't have tickets, just yeah, you find a scalper Yeah, find a scalper out front. And and then I've IBS will be Sunday and Monday. I'm really excited for that. And my parents are coming up. So it's gonna be a really cool week and and a lot going on. So at IBS, I'm MCing main stage. So I'll be up there both days doing that. And you guys Monday will be running around filming all kinds of fun stuff doing stuff. Yeah. So causing trouble, I think will be the thing that no sleeves on Monday. No sleeves. So so yeah, so we'll be there. We'll be there. And if you guys are there, we'd love to see you and love to say hi and all of that stuff. So anything else you guys want to say about IBS? No, no, I'm just excited about it. Excited. I think I got my outfits planned out. Okay, solid. All right, sweet. I think that's the number one thing in a hairdresser's mind, which we talked about last week, it's like, you don't have to get all dressed up. And now all of a sudden, you're so worried about your. Hey, I got this. Yeah, your outfit. So yeah, so that's that. Let's move into feedback from last week. And then we'll talk about everything else. Okay. Well, then now I got to get my computers start working. Just to hit on some of the stuff that we had last week in the show. We had our fun little Spanish lesson. So of course, we got some comments on that. William Everett asked, so splitting hair is going to start teaching Spanish lol. Don't think so. No, I think we'd have to learn it better first. Yeah, that would be the worst. I only know how to say can I go to the bathroom? Is William volunteering? Yeah, right. But now we do know, you know, there is in fact a K in Spanish. Of course, Christine is not here for that. Right. Well, she saw the comments. I was feeding them to her as they were coming in. So good. Courtney cases. Thanks for the thorough advice slash answer on IBS. It's appreciated. I'm looking forward to checking out the classes. Yeah, it's gonna be cool. We got a lot of great comments on people enjoying Andrew's interview, which was awesome. And alright, yeah, so that's there. I really I just kind of like smashed together feedback and questions altogether just sort of yeah, that's fine. I'm just picking at social media right now. Yeah. One of the things that I got that I really like that I know if we've gone over it, it's been a long time. So we could chat about it again. On our page, we've got Jimmy Scalise. I'm gonna say. Okay. I says I'm just curious when other hairdressers that had a price increase in clients complain about it, how do you handle it? Which I think is a good it's a good conversation to have because I know like the structure system that you have here. And it works. But not every place is like that at all. Right. I remember at a salon I worked at, we just had the discussion of moving from one set haircut price for the entire salon to moving to a level system. And I'm not kidding like 95% of the stylists who would be making more money freaked out and said they didn't want to do it. Yeah, it's a big I mean, I was just I just thought a business class in New York on over the weekend and they were talking about price increasing and that was a big discussion there. But people can't really get so freaked out about it because it's it's one of those things where if you look at it, if you let's say you don't want to do it too early. I mean, you're only going to price increase if you are almost 100% booked at least 90% booked, you have you're turning people away. And that's really what it's all about. You know, I told them that we used to think of the level system as something like a reputation or it was the whole thing with Robert Cromings would say reputation experience and demand. Well, my big thing is I think it's all focused on the demand. I mean, obviously, if you have the demand, there's something there's a reason for that. So if you have the demand and you're 90% booked and your customers can't get in and the ones that want would pay more money to get into you, but they can't get into you because all these other people that are at this certain price are already booked up, you raise your prices and that opens up the book to those people that have been begging to get in and will pay anything and make more money. And you're going to lose some people, but the but the reason you're raising your prices because you have people waiting. So you you're losing people, but you're filling them in with the people waiting. If you don't have people waiting, don't raise your prices, right? Because you haven't proved that you're worth what you have already. You know what I mean? So that's that's the big thing. People know better in this day and age. You're not just amazing because you charge $100 for a haircut. Right. Like it it takes more than that with all of the social media and the yelps and stuff like that. People know. Yeah. How to find out if you're worth your salt or not. And I've said this before, but when I first moved here, I started out as like a $40 haircutter and right away in three months I was raised to $75. You know and it took me three years to build a book because my prices were too much. I didn't have the experience. I didn't have the reputation in the town or whatever. So there was no demand for what I was doing. Right. So you really you got to take it slow and then when you're slammed at $40 and you've got people waiting that's when you raise it. So that's one good point. Another one that I used to make when I was trying to sway my co-workers. I'd say all right look at like you're doing fine now in life at your $40 haircuts. Bills are paid. You're good to go. But you move ahead six, seven years from now when the cost of everything has gone up and the paycheck that you're getting now that you're good with you're gonna be broke in six years because you didn't move with the times. Right. You didn't move with the price of everything. And I think one of the greatest ways that I heard of to go about because the question was actually how to break this to clients. One of the greatest ways that I heard about someone going about this our friend Nicoletta over in Jersey. She said what they started doing at her salon when somebody did get that raise and did go up a level they would just have a little piece of paper put it in a little frame or something and it like put it right on the station it would say such and such salon would like to congratulate you know whoever Matt or you know the promotion to element two stylist. And that way the subject came up with the guess as something that should be celebrated rather than oh by the way I have to charge you more now. Yeah. Rather than approaching it with them on the defense it was more something that they noticed was something worth being celebrated. Yeah. And that's kind of I know that that's sort of how we've handled it in a similar I mean not with pieces of paper but just integration. She's like oh we had a race and what's the time the clients are like oh well congratulations maybe it's two dollars uh right opportunity to move up right in the scale. And they look at and I was talking to the salon also on Monday because a lot of salons have the whole senior master junior kind of mentality. Here we don't we don't really talk about it like that but it's just more of you know this is my price right you know it's not has nothing to do with whether Brian's better than me or whatever it has to do with just the demand of you. So the clients they already know based on our menu and everything that they have put in front of their face that there are other levels. Well yeah you tell them that too no matter who it is who calls to make an appointment you know and you tell them what the prices are based on. Yeah they're told that every time they call if they're trying to maybe move to a stylist that don't care who cuts their hair. Yeah so it's so ingrained in them it's just okay cool. Make sure when you talk just get a little closer because it cuts you out a little bit. Okay. Okay. Awesome. Okay okay. Okay. We covered all aspects of that Fad do you got anything? Yeah. I liked everything you guys said so. All right that's carry on. Right on. That stamp of approval. I'll just add I concur. There you go. All right the one thing that I just wanted to talk about this past week that it blew up all over my Facebook and I kept getting messages about it and people bring it up to me on our free salon education page we had somebody post up a picture and it says hi everyone I'm from Iraq and I love your videos on YouTube please help me how to get blonde hair without bleach I bought this product and it just looks like people freaked out blonde hair color and people freaked out a little bit and I understand and I certainly appreciate the passion I'm not gonna lie I did that myself when I was younger before beauty school I just bought blonde hair dye because I didn't know any better right and for the most part people were really good about you know you need to see especially you know you're from Iraq I'm guessing you have naturally very dark hair and you know they were good to saying you need to see a stylist you need to you know you can't do this at home this is not what's for you and you know like someone asked me oh Jane asked me she's like so you know what what should we say to her and I said honestly we've gotten this a lot since we started doing these videos I remember after you put the ombre video out we cringe every time someone would be like this looks so easy my sister's a painter I'll just have her do it yeah no please don't right but I you know people don't know if they're not hairdressers they don't know I mean there's millions of dollars goes into the marketing to make it look like it's just that easy to pick up this box no matter who you are and put this on your hair they don't know levels of lift they don't know the chemistry that goes into what we do yeah so you know hopefully you guys got through to her before she turned her hair probably really interesting orange with that color and just you know be supportive be you know we'll come in let's take care of this like I understand that's good that we know exactly what you want but you're going to need a hairdresser yeah and I mean you got to realize too if she would have taken that box and colored her hair it would have been awful so that's our job is to then take that and fix it you know so then people know that you know we're professionals based on that uh it's not we're not professionals because we can take virgin hair and make it look nice like we're professionals because we we can fix the shit that you messed up right you know and that's that's really what I think the difference is but in terms of the forum if you guys are on the forum we have you know 1200 people started a couple months ago it's on Facebook it's just free salon education and it's great because hairdressers are communicating like crazy on it now it's starting to grow really fast I'm getting you know 40 requests at least a day to join the forum so I can't do background checks on everyone but what I do is I watch who's posting what they're posting and if I see something that's not hair related or something like that I delete it and I delete them it's not craigslist right so it's it's one of the things where whenever you start something you have to really monitor it and it just becomes another thing that you have to do but I am watching it very close and I don't want anybody to think that we're just allowing non hairdressers on there because you really do need to be a hairdresser so things like this lady you know she doesn't she's not going to stay on there because she's not allowed but I can't I can't background check everyone right so you mean you don't have the time of the day to do that I don't well I probably could find time but I just don't feel that I mean we're putting free education on YouTube I mean it's just going to happen Matt what are you doing that's so important between four and five in the morning four and five in the morning I don't know thanks that all right what else sorry I'm just watching real quick people are chatting about pricing on like right now during the video pricing issues that they have or just things going up okay you know what they charge for Olaplex everyone seems to be pretty much in the same ballpark with Olaplex okay so I think they got that all sorted out there's a question here oh someone did put up I said talking about the pricing and talking about going up with pricing think that's a good idea but it probably wouldn't work for booth renders true because your boss isn't the one setting of prices you are for price increase yeah well it's the same thing though right but saying what I said oh yeah yeah like the little announcement I think right like congratulations to me I would like to celebrate me because I made me happy right then I think you're definitely going to want to go more with Matt's thing yeah don't don't double the prices wait until you're busy and then yeah just talk to them about the demand I mean people feel demand at this point like all my clients because I'm only behind the chair a couple days a week at this point they feel they know I mean it wouldn't be said you know I'm increase my prices because of people and clear up some space you know those people and come in and I mean and then you're making yeah all right that I think this week are good friend mickey bullock the universe and hope the book is a collector is for myself happenings ocean and again emitting a story please please agree I think it'd be fantastic talking about this yeah ways to give him a story I told him I totally would I got speaking of mickey bullock because he was talking about having you come down for a cutting class a barbeque class you had a barbeque class on monday I did right tell me about that how'd that go the class actually fantastic usually you I think we all know like when going into a class you don't really know what to expect you can give the same class to 10 different groups of people and 10 different outcomes because it really depends on the type of people you're teaching right that came down hung out me but you know for a little bit for the class one of the greatest groups of people I ever worked with yeah you know the a really old salon right yeah where you were at yeah it's a cool place yeah yeah the salon itself is set up so great and then the people just fed off each other fantastic where I had a lot of them come up and do a lot of hands-on stuff and then you know how like when people go back and sit down it's usually like very clicky you know like so it's us nothing they always went back to whatever seat everybody's very comfortable working with each other and there's just awesome to work with that so I'd go back and teach there any day of the week that's awesome you know just a really it felt like it felt like being here just with a lot more people and we've been uh we've I redid the website and I've had some people requesting the uh I'm gonna pull it up here real quick and then Thad you can throw it over to this in a second yeah so thank you very much uh Aurelio for having me we've had a lot of people requesting classes randomly I mean I just got a class request in California yesterday and you know I think that the big misconception with the classes is that we're free salon education so you know people assume I guess with the name that the things are free but with with us we have to travel we have to travel we have to teach hands-on classes and and demos and stuff like that where we're actually there it's not free but but there's no better way to learn than to be hands-on and one-on-one with somebody right so youtube is great and I kind of I always looked at the videos as they're free it's kind of like you buy somebody's album you know and then the concert part you pay for you know so right so pretend like you have a spotify account and you can look up our videos constantly whenever you want you legally pirate our music all right and then but then when you bring us into the salon it will cost money but I guarantee it's worth it because you know it's a hands-on experience you have us one-on-one you can ask questions the salon I was just at they paid for me to be there Justin got paid to be where he was it's just you know it's cool it's great to be hanging out with stylists and actually physically with them and the second part is they set me a follow-up they sent me some photos I saw them on facebook of like they did a hands-on class the very next day on all the men's cutting techniques I did yeah one girl she came up that watcher her hands were shaking she's like am I done now like she actually should be a student when they used to teach and sweetest girl in the world she did this beautiful like faux hawk on this guy super clean all tight lines and again it was real nice just to see like that transition of like okay one one swipe of the flip or I'm done now right like doing the entire haircut and like just the look of the haircut it looks like she's very confident what she's doing that's awesome yeah and that's that's really what it's all about instead if you want to throw up the website real quick this is this is the new throw it up nice I was like what are you ganging about this is the new website so the cool thing is you have the live feed up here if you want to check out you can see the live show from there you can't chat with each other though if you're on that so that's that's probably one of the challenges there but the maybe I'll link that to actually youtube would be better so then they get into the chat room because I love watching everybody chatting we have the story of everything we got the team so you can check it out we're going to work on the bios and stuff there the live feed again education videos all mapped out and showing you so you can pick any subject you want and watch them this is all of our social media stuff the blog Brian Andrea Wright podcast stuff there's a forum on there so you guys can ask questions on there and answer each other and the cool thing about that forum is you can log in through facebook so it automatically builds a profile for you and you're good and then you have the shop with the mizutani scissors and everything and then our community page so there's a lot of cool things on the website and this just really allows you to stay connected with us and it and it puts all of our videos in really easy access and organized formation awesome that's it all right so um what else we got going on uh that was pretty much it I just wanted to hit somebody Michelle Conway posted a really fantastic before and after on us this week okay the started off as like a nice deep rusty red and ended up with this really nice steely gray that actually made me think of you oh I did see that yeah I saw that too it looked great really good and I'm glad she said five and a half hours because it always makes me happy to know that I'm not the only one that it takes all day to do something like that on um and then I think the last little thing to hit on somebody put up just now on YouTube do you ever deal with people haggling prices no no no like it's not it's not an official like the face that I make though a couple of times when people have tried to do that pretty much stops at in its tracks like this is not a flea market you're not buying a car this is what it cost to get that done I'm sorry I have the picture of that before and after that if you want to throw that up from the forum yeah there we go so this is the uh before and after the brine was just talking about looks great so Michelle Conway Michelle great job all right cool um oh and we did my hair this week too Justin made me blonde again it made me really happy he did we used new bleach I'd never used blonde or I was a I worked well for a while actually so it's normal do what I worked it well for a while so blonde oh no I was saying that was my first time with it like in my hair I'm just shocked because it's not purple anymore not at all um like I we did it with the intention of my hair completely needing to be cut down to like an inch long and I understood that and I was ready for that and then just out of curiosity I left it and my hair is still fantastic because we did the blonde door with 40 volume in foil in foils twice in a day with all the plaques back to back it wasn't like in the morning no it was like right and uh I still have hair and it feels good feels okay I mean it's it's the ends are a little over processed but it is fine like it's no worse than it ever was before so you know what's crazy right now what's crazy right now I might have Christina's keys and she has to take our son to school so I'm going to take those to her right now so you guys are in charge I have to move okay oh good and all the cars are in the way yeah we'll move you want me to take Brian's got this he's good you guys are good Andrea's gonna do her tresses so you're fine I'll be right back no you won't you're leaving the show no no I'll be back all right uh yeah good luck now that my part's done yeah this is gonna be uh yeah well let's move in move into trending tresses realize no one's getting called I don't know how to do that and then why don't you talk about your favorite classes that are coming up at IBS the ones that you're thinking about here this is here and uh you'll be fine no it's not that I'm worried about not being fine it's that we're not gonna be able to do the rest of the stuff I don't know how to call a person for that I'll be right back no you won't yes I will I'm just gonna drop the keys don't argue with me right now we're ending the show before you get back okay all right um all right go go for it Matt's gonna be watching live from uh his phone yeah right he's gonna be watching in texting us uh Will Kay commented on Love Blondor their new Freelights Balayage Lightener is fantastic that's the one I was talking about right before the show started and the phone during we just got mayhem up in this piece I actually found a new color that I want to try on your hair Brian all right what's that it's uh from Wella it's their new it's part of their color touch line and they have a muted violet all right I'm down I'm starting to wonder though it's in my car all right well then we'll try it today I'm starting to wonder if there's just something about violet that I don't know if it's my hair that it doesn't work on or if it just doesn't work on anybody because I did the violet a few months ago with the new shines XG and I like the color and same thing it was out in like two days what the reason my hair got so purple I know a couple people had said something about wanting to see it be purple today and uh it was all right so we were messing with the brocado and they have the intensive fires so I just mixed up like level nine level 10 and then use some violet intensive fire and the violet intensive fire it was funny sad and Justin were like standing behind me in the shampoo sink and I'm just like at this point I'm done I hate getting my hair done I hate that it was taken forever so I tell him I'm like all right well if it looks a little purple then we'll just rinse it out like that that's fine I don't know what's going on here what just happened so we rinse out did you send Justin with keys he said he would go that's funny we don't need I mean you can leave I swear this is my this is my life I can't figure I got too many things going on in my brain we figured it we figured we don't need you oh all right I'll just be quiet you take a vacation I'll just read my magazine here no so we use the intensifier the violent intensifier that and Justin are laughing talking put it in my hair it looked immediately like dark purple so we rinsed it out and then I was stuck with that cool purple hair and uh it was neat I enjoyed it but it's already gone I'm wondering if you'd let it process a little bit longer if it would have lasted a little bit because I feel like when you have a little bit more loved and processed hair it tends to grab onto certain colors very quickly yeah and then but it's not necessarily that they're going to last yeah now now people ask me about everything a pin like my opinion on blonde or that was my first time really seeing it and seeing it in my hair I was impressed that in only two processes it got me so blonde like it went through the color that was in my hair it like my hair is so hard to lift because it's so dark and I was just very impressed because I also used the blonde or when I did Dreia's balayage last week and my thing I felt like there was like where I put that brush down to start with it immediately started lighting like there was no diffusing of the lightener like there is and so many other you know other lighteners that we use like I still like sync or lift I still like some lights I think we should take a note though and make sure that we say that we use blonde or the right the original blonde or when we did my balayage we didn't use the new free light so straight right right I use the old school right stuff which by the way I like the color you put in there oh thank you looks good that's all you do in your color yesterday what did what did you put in there a whole lot of things actually some 19 different things mixed together yeah so we did that did my retouch and then he feathered it out so that I didn't get any more lines and then I used Pravana's cute coral and pink together okay and put that on okay I have more violet to try later I know there you go brought me purple okay fun stuff all right so where do you want to go BS excited to check out Dray out or anybody do and it's cut in class that's good in the past and I love her just it for a men's cut in class I feel like I just pick up so much from her I enjoy her verbiage and everything plus it's kind of neat to see a men's cutting class from a woman's perspective yeah I mean even though I'm not a woman it's still it's neat because I feel like you see so many barbers and all this stuff and like she knows what she's talking about she knows that she's doing and she teaches a hell of a class that I think is cool for female stylists to go see and learn from her yeah just throwing it out there she's cool yeah she's really good I think well Kelly Cardenas is going to be there so I'm excited to you know he's going to be the first one on main stage so I'm excited to talk to him and you know I haven't really it's been a long time since I've seen him but I saw Kelly Cardenas on stage the very first hair show I went to in Chicago so this was 10 years ago this would be like the 10 year anniversary of the Chicago show when I was actually there so I saw him on stage with Robert Cromings and he he really took over the stage when that was happening and he's just got such a great story he's opened over five salons I think all over the country so he's he's growing his brand he has a really loyal staff I mean they they rock Kelly Cardenas tattoos and you know they're they really really are proud of the place that they work as far as I can see you know I don't know the inner workings you never know but but they do you know they show up they look good they're always you know they're always they look very professional and they look like a team and that's what I really like it so I'm excited to see Kelly I think Martino is going to be up on stage nice Martin Parsons you got Sassoon Academy that's going to be up there so there's a lot of really cool people on mainstage so I'm really excited to to connect with them and the show is just such a a big show I mean there's so many different things that you can experience there and not only that there's a huge spa show connected to it that's with your it's included with your ticket so you know I think you get a lot for for your money go in there plus the hair brand awards and all that so I'm excited yeah it's going to be fun I just want to say I want to say thank you to American Salon for American Salon Magazine for this month's issue it was kind of I always saw this article in there and I'm not male there we go I always saw this young Americans article and it usually highlights some stylist in the industry and it was always a goal of mine to to be in that and I never really knew how to make that happen but they ended up calling me the same day they called and asked me to MC IBS and then they did this right up so I I just want to say thank you to to American Salon for doing that and really just helping spread the free salon education thing because you know the goal is to promote it and to keep it growing and keep the audience growing and everything else so so thank you to them for that that's pretty much it I mean we should definitely make the phone call now and then should we do the phone call now or do you want to do Trending Tresses first doesn't let's do Trending Tresses first and I'll look for somebody okay okay all right cool some big news some big news okay exciting we have Jared Leto which has been talked about for the last couple days constantly about he posted on his Instagram account how his ponytail being cut off and then he posted a picture of not really showing the new hair he's so mad at it I told you there there's a better picture of it out there it's not much better it's not much but a little bit and just see that it's short we just just see that it's short do you think he's embarrassed or what is the deal why is he not showing you no he oh I don't know he did it for I think he's just being an asshole okay all right then Drann how do you really feel I do I feel like he's just being an asshole about this because you know his hair is one of the most talked about things about him it's kind of funny that he's doing that actually and so he I didn't realize he's like in his 40s yeah he is go him he's like 42 43 he's been around for a while get it Jared yeah but so and then he cuts it off and then doesn't show anybody what it actually looks like oh well it'll come out right don't you worry yeah you'll see him he did it for a movie role he's actually just going to be wearing hats from now on until the hair goes back she's like the angry paparazzi I mean I wish Christina was here because I feel like she would have some words about this as well yeah true so he cut it off he cut off his ponytail and gave it to Shia LaBeouf is that what this next picture is I think that's what actually happened what is happening because Shia LaBeouf has a very interesting rat tail happening yeah I see that I love it he watched our Mullets episode and was like man you're gonna love this yeah well Brian this looks like Brian when he wears his dreads during the day yep I've been begging for a rat tail thank you Jeff for years and yet everybody cuts yours off when you start to grow it I know but you can why don't we just super glue your dreads onto the there you go everyone stop wearing them back safely how are the roads god awful yeah yeah it's nasty here today well that thing's ugly so uh all right so Shia LaBeouf has boo for whatever his name is has a tail he looks tougher he does Khloe Kardashian is back to being blonde okay which I have to say this is probably my favorite of her going blonde yeah I didn't even know that was her I wouldn't have liked it as much if I had known but I do like it I support anyone going blonde well I like it that it's not she usually tends to go a little bit brighter and I like that this is more of that toned down oh look she has a nice little rooted area but it's not overpowering it's blended very nicely and I like it she looks like she needs another solid two inches cut off though I mean that's that's another story yeah right around the neck region all right um and then Chrissy Teigen has treated in her balayage blonde to a very rich dark chocolatey heel which I think is fun and just completely transforms her entire look completely but um I like it I like it too makes your face look thinner yeah I mean the angle and the lighting and all that stuff the fact of ginormous hair yeah but uh and then uh Pam Anderson has a bob I think you were is this uh flipped around okay so that's that's Pam Anderson yeah so this um just talked about we just we just talked about cheekbones that were on the mom haircut Jay you messed up I'm sorry I messed up trending terraces clearly it's my fault you guys seeing there's a lot of scalp going on here in that bang area there's a lot of things happening in there and I think it has to do with um they were saying that she he took out the extensions around the same time that she quit social media and she and her husband broke up again I'm right with you Thad because I was looking at that picture and Brian's like it makes her face look thinner I'm like she looks like she's skin and bones you're on the wrong picture what is he talking about I was looking up there I'm like I guess that's chocolatey all right oh man okay all right and that and that's it for this week all right cool so let's uh let's give a call actually Thad can you hand me the phone real quick this uh we have this was funny to me my fingerprint scanner is not working Wendy writes no whammies no whammies no whammies which I just saw was hilarious so and that's that show no whammy so I we're gonna give her a call somebody spilled something this phone's hilarious it's like all the buttons stick did you spill red whoa it could be this you're right the hair spray phone can you call him Wendy Wendy who Wendy I don't know how many more information when do I Wendy Pan how you doing oh let's put up the wheels Thad oh yeah hello is this Wendy yeah hey Wendy it's Matt back from freesalon education how are you no kidding huh I'm just watching you guys how are you oh it's awesome well it'll catch up in a second thank you for emailing you're going to spin the wheel today so wait do I win a cone we'll see you might win a cone thanks locker stand you're spinning the wheel because your email was hilarious so so we're going to so you have a chance for a three months free of mevo also a hundred dollars off scissors a bolly box a cutting stool from NERVA what else we got here t-shirts yep I don't know we have all kinds of stuff so we're going to give it a spin and see what you win all right oh I like that oh my gosh what is happening you don't have whammies on there would be funny if you did Minerva Minerva sweet oh they're gonna love it I'm not dancing I'm not dancing all right Wendy so you win a cutting stool from Minerva I believe it's a cutting stool but Minerva's going to send you something awesome and nice so what we're going to do is if you could just email me back the same email address your address and I'll send it to Minerva and your and your last name okay I know I appreciate it thanks guys all right well congratulations and thanks for checking out splitting hairs all the time no problem you guys have a great day all right you too thanks bye that's always fun that is fun I like that all right I love that we can call because when I was on the radio before I did hair it sounds exactly the same like it I feel like I'm back 10 years ago on the radio again because it's crystal clear it works really well I'm impressed so so follow Brian here hairstyle at hairstyle try day 2289 you tell it what is it be proud of this it's now at I am Justin Scott awesome and Thad Bad Bullenized at Thad Bullenized that's trying to grow to how many followers all of them all of them inked up now since last can you show what that that it can see it no it's going to get his whole arm tattooed and then oh there you go so sick Thad's getting lots of work done how long did that take Thad 14 days 10 hours 14 days no the outline was probably about four or five hours okay yeah all right so that's pretty much it we have an interview now with Nina Kovner and Larissa Dahl from Instagram she's got a big following on Instagram so I got to interview Nina and Larissa at the same time it was Nina's special guest so hopefully you guys and tonight but my parents are flying in so so I'm going to go pick them up and Brian's going to do the undercut just the the the worst is when it comes into like the proper for everything terminology and standing he's he's just not even going to be able to watch this video but it's going to be great it's going to be a good haircut it's going to be a good time and uh you know everybody will be hanging out so grab your wine grab your mannequin and enjoy the class tonight 730 eastern standard time ish with Brian here and uh and I'll be here to help get it get the feed started and then I'll head to the airport so all right guys thank you so much for watching check out this interview with Nina Kovner and Larissa Dahl we'll see you next week right here on Splitting Hares hey guys this is Matt Beck from freesaloneducation.com here with Nina Kovner at ISSE we're we're live in the millennium systems international booth we're gonna be we're we're gonna talk about your new stuff you got a new website going and we also have your friend Larissa yes so she's gonna be chiming in she's got some a following that has grown I don't know anything about this so I'm excited to hear your adventure and everything so we're gonna start with Nina I want to talk about you know things that we always have great conversations and for some reason we have the worst luck when it comes to footage with you so everything is running smooth awesome we have the most clean picture ever it's focused in so let's get into passionsquared.net correct so my favorite website for blogging because you just write your feelings and you tell people what it is you tell them what it's all about so let's talk about your new venture you launched the new website and what happened how's it going it's it's going really good actually I feel like I haven't launched it so okay maybe this is it okay surprise I worked really hard on it and you know I talk a lot about marketing I talk a lot about social and digital as well as personal development and I had a website that sucked on mobile and tablet and so I worked really hard to create a responsive site that had an incredible user experience on mobile and tablet because that's what everyone's doing now and hopefully also created a ton of value with the blog and the new programs that I have going on well when you look at salons out there and if you guys don't know what Nina's talked about with mobile website and all that most people most salons don't have a responsive website at this point so why don't you explain what that is why you need it great question well if you look at your analytics or if you just want to believe me over 80% of all of us are accessing social and digital platforms via mobile or tablet and what's happening is that the experience that we have when we go on an old technology website is we're going to we're going to bounce we're going to jump off because you can't read it because it's hard to click and so everything really has moved to mobile tablet and mobile really being first above tablet so what's really cool about responsive is a couple years ago it was a big deal super expensive but now all the platforms have these great themes for for responsive so whether you're working on WordPress or Squarespace just beautiful responsive responsive designs which means that that the individual device that your website that the person's accessing your site from it responds appropriately to whatever device it's being accessed from so the user experience is ideal and that's the key here is user experience if we're going to put the time money and energy into building a website or even having a Facebook page for business then we need to make sure that we are thinking about mobile first and making sure that the sites of value and if you use sites like Squarespace that you're talking about it's as easy as you develop your site and then you basically just click yes I want it to be mobile friendly and it's done very simple and like you said back in the day it wasn't that easy no it was not completely different website totally for that to happen yeah and you know I love that just something as simple as everything moving towards responsive is so empowering for creative small businesses which is the business I'm in is empowering creative small businesses and so it doesn't take a million dollar budget it doesn't even take a thousand dollar budget to be able to develop something of value to your clients and you know future clients right and so you've had a long long history in this industry you've done a lot of things why do you have to say long long I know I know that that's not good how about one long she is like a dinosaur and this no um but you so you've done you've experienced everything right pretty much yeah everything but in it what I like about this is so tell me what was your favorite thing that you've done in your career so far my favorite job in this industry was being a shampoo girl okay to this day did you hear that okay so explain that why is that I think a lot of us kind of a tight people are control freaks and I was in complete control of the entire salon right I mean this salon had no receptionist we had no there was no software back then you know this was the 80s right and um and we had no cleaning service we had no towel service so I did everything and I had six really busy hairdressers who are kind of a pain in the ass and so I learned that doesn't happen I learned so much about answering the phone making appointments cleaning the salon ordering stuff obviously shampooing processing cleaning pace really how to keep the salon running smoothly and so when I graduated beauty school and got behind the chair I was like I knew what was up yeah and I really believe that in every role I played in this industry that job set me up to have a very good understanding of not just operations of a salon but operations of our industry yeah and operations are one of my passions is it awesome so we we actually in my salon about five years ago we took it over we had a bigger staff we had over too many people too many bodies for not enough work that was happening so after about a year of owning the salon I was just kind of like you know what we have an assistant for this but we don't really need an assistant we have a receptionist who were paying to play Solitaire like there's so many things that we just cleaned it out we did a detox of people right we broke it down to four people and just started it growing so for three years I only had four people they answered the phones they did their shampoos they did everything and it what has happened over that amount of time is that they built a different respect for everything and they understand how to do everything just like you're saying exactly because if you just come in and you're a stylist and all of a sudden you know you've got people doing this for you and that for you you don't gain the respect and you don't you don't gain the experience on how to become absolutely successful at your job absolutely and I believe no matter what role you play the more knowledge you have of the larger picture I feel the more empowered we are yeah you know and so whether you're going to be guest services or you're going to be a colorist or hair or owner it doesn't matter I think everyone is more empowered when they understand the operation from the inside out so here's the big question what's your least favorite thing that you've done oh ooh you gotta think about that one and no pressure I'm just saying be honest this is the most positive person I know so you know I gotta say I will answer this kind of rebelliously as I do everything I don't have a least favorite but I will tell you what as you know from my story what nearly killed me was being vice president marketing for a major hair care company okay I loved it until it stopped loving me okay all right yeah that was I like that about you that was some good honesty there so when did you what do you think like with passion squared you started that company passionsquared.net why why why was what was the reasoning why start creating a website why start putting up content you're not getting paid for it right away so what is it what what why do you do it you know when I when you walk away from a 25 year career yeah and a shit ton of money and security right and notoriety and recognition and admiration it's really an opportunity to soul search you know yeah and that's what I did I talk about it in my book follow your heart and I really determined that what I was most passionate about and my purpose was empowering individuals in beauty and wellness and to work with small business owners the corporate life was not for me you know and it served me really well for a very long time but I in the second half of my life I'm almost 50 I it was time it was time to do what mattered to me and I knew that if I did what mattered to me that I would be serving the people that I love and it's what feeds me and fuels me every single day do you find that writing a blog and just kind of putting your thoughts out there is kind of like therapeutic to you incredibly is that do you think that that's kind of why initially do you think that was kind of the avenue to be able to you know do what you're doing now yeah I mean I mean obviously I have a therapist which I always recommend everyone have I know I think everyone should have one as well but yes it is very therapeutic to write about business as well as personal right I mean I do write a lot about business but I get to write about it in a way that's very human and I think that what our industry needs is human humanity and human to human stuff it's funny because everybody that we've talked to today that is the message it's like becoming connected with each other again finally because it became so like it just came it became so corporate driven totally and now you have these big corporate people reaching out to the people that are making it human hey sir I love it I love how that's happening so you know Gary Vaynerchuk one of my one of my biz heroes writes in the thank you economy awesome book he talks about the corner store back in the day the corner store where we got together word of mouth chit chat and then the world moved away from that and we got further and further away and the beauty of the social and digital web and how that empowers all human all of humanity is that it is allowing us to get reconnected and it is a beautiful thing and just today I mean so many people I know a lot of people in this industry but there's so many people that I've met in the last two years and a lot of them I ran into today thanks to Instagram you know so it's like I am so inspired not by the platform but by what how the platform empowers yes small business and it's a beautiful thing awesome so what do you have coming up what is uh the future for passion square dot net so many things I know I just launched my new group coaching program called a school okay you were talking about that last time okay stands for awesome and what it consists of is monthly workshops online and a super secret Facebook group okay where you get to work with me every day wow ask me questions and I get to do coaching in more of a how does that reset a monthly thing it's a monthly subscription $20 a month awesome I know awesome so that's super awesome and then I also just launched a program called an awesome a day okay which is a morning text message from me to people that subscribe to it to people that subscribe okay I love that that's $5 a month okay and you get a love note from me via text message five days a week are you kidding me okay all right so that's super fun and then I'm doing some workshops offline okay so I've got a wellness program coming up here in LA called whole whole body whole business okay which I partnered with a healer my personal energy healer and a client of my new owns a Pilates studio and a vegan chef then we're doing a full day wellness and healing that's a good idea workshop yeah so I'm super stoked about that and I really hope to build upon that side of you know because first I'm very passionate about personal development right and I infuse personal into everything I do business wise but I think there is space for a more holistic kind of personal healing type education program so you had a classroom here right I do I have a class at four o'clock today four o'clock yeah okay Larissa is my special guest Instagram okay it's called but first let me take a selfie the art and science of Instagram okay all right that's today at four tomorrow at 10 same Instagram class and then tomorrow at two I have another special guest joining me a client of mine Jody Shays okay queenby salon and spa and we're doing a class about Yelp the power of Yelp nice and it's called Yelp me Yelp you yeah that's great um and so tell me about Yelp real quick because everyone hates Yelp everyone hates Yelp so why should we not hate Yelp why should you not hate well it's really simple or does your class say you should hate Yelp um no I do not say you should I know you can hate Yelp all you want right um you are on Yelp the reviews are on Yelp yep several hundred million people are on Yelp yeah um if you look at your if you have analytics or a website I that'll explain exactly why you shouldn't hate Yelp every service business that I work with um their number one refer times a million is Yelp okay um it is the most direct path to a real body in the chair yeah and um and the thing about it is that you know people have always been talking about your business now you actually get to see what they're saying and I firmly believe that if you create an awesome experience offline you will get awesome online reviews yeah and yes there's crazy people that do nasty shit on Yelp don't engage crazy right just leave that alone but the majority of the reviews are legit and proven to drive traffic and everyone's talking about I need clients I need clients I really believe that because the conversation is happening online we all get to make a choice whether we want to join the conversation or ignore the conversation right and businesses that will be in business a year or two three years from now are going to choose to join the conversation and whether that means on Yelp or Instagram or Facebook or whatever or the industry in general yeah it's happening it's happening and it's a beautiful again a beautiful thing and can be incredibly empowering if we choose to see it but yeah I mean it's an ego blow and they're not perfect but it's also free so we get all pissed off at Facebook it's like it's free why you gotta be mad at Zuckerberg I mean it was this free platform right yep so from Instagram and your class you have a special guest I do Larissa I do let's explain why you're so excited and what's going on okay so talk about empowering so great um I and I'm actually going to be telling this story in our class this afternoon but I started following Larissa actually Ira turned me on to Larissa okay for the first time of course you know Ira yeah we love Ira I wish she was here I wish I know I so wish she was here he's going to be in New York though yeah yeah um so anyway so Ira turned me on to Larissa initially and I was following her I follow a lot of people on Instagram that I learned from yeah that I could share with my clients and in my coaching so um then Larissa then I kind of became obsessed with Larissa and she knows this story so I can talk about it openly and so she got eyelash extensions okay and I like I'm that person that like even though I'm like a grown woman like I want to be Jared Leto because he has a man bun and I'm trying so hard to be Jared Leto and now he has a braid I mean good Lord like why do you gotta anyway I got a lot of work to do some vitamins in there so yeah so um so when I saw Larissa's lashes I clicked on she gave a shout out to the business Simple Lashes where she got her lashes done Claudia at Simple Lashes I clicked on Simple Lashes and I had a reservation made and wrote a blog about it from Instagram to eyelash extensions into clicks yeah and to me it was such a powerful thing so I obviously had to go through with the you know I had to actually go get my eyelash extensions it's a whole another story but what happened was it allowed Larissa and I to connect because she is so incredibly powerful in her social listening skills and she saw the blog okay um and so that's how we ultimately connected but the reason I love Larissa and invited her to be my special guest today for our Instagram class is because there's a lot of people that talk about theory stuff and I don't believe in theory I believe in real shit like are you actually doing something right you know what I mean yeah I'll only talk about the real stuff so like yo that's statistically true I see that for real it's not my opinion so Larissa has built a clientele that is incredibly strong she's very young in the industry and when I see so many people struggling with building a clientele when I see someone not just posting beautiful art but actually turning that into a business right I pay attention so and Larissa's business is where where are you I'm located I actually work at a private studio in Encino okay um it's called the you bungalows okay and um yeah that's where I work I love it I love working on my own I get to be a one-on-one with my clients have that just peacefulness in the studio not having crazy blow dryers going off people gossiping and talking it's just me and my client we get to have an amazing connection an amazing relationship and conversation that's the other thing this industry is like it's it's shifting to these private studios and I've talked to quite a few different companies that do the private studios and uh you know it's it's becoming a big thing and that's it's funny that you would say that that's the feeling I think like people are just people are tired of the ego part of everything and they want to be connected to people again and so so that's really cool so you started your Instagram yes how long ago um I would say about three years ago but the reason why I even started my Instagram was to get filters for Facebook okay that is when Facebook I think that's why everyone started yeah yeah that's when Facebook can make myself look better and then put it on Facebook exactly I don't know any other apps back in the day you know so and that's when Facebook was huge right so and then eventually my friends started following me and I started following them and then I'm like wait a minute let's see what happens if I post a couple photos of my hair my art that I've been doing and just from there on I mean the following just kept going up and up and up and now we're here where are you at now how many followers do you have I think I hit 56k today actually so it's amazing that's impressive yeah and again it's not about the followers because you can be instafamous exactly that's I think the thing everyone has to remember yes it's not about the followers it's about this is a legitimate business yes that has been generated anyways yeah so tell me why so based on so you you started building it what do you think was the big thing that you were doing that was different we were talking to Andrew does hair earlier who has a lot of followers and he even started talking about how you know he would rather have less followers on Instagram but have the people that were right here watching you know like all those you have a lot of people that don't really matter that are following but just like we have you know our YouTube subscribers but I care about a thousand of them I think you know so well we care about all of them care about all of them but only a thousand of them probably care yeah the thousand that I love are gonna watch this right exactly exactly but they're my favorite but so you so when you started building your Instagram and you started seeing the numbers going up and just people connecting and maybe turning into business why do you think that was happening that what were you doing different this is exactly what I'm gonna be talking about the seminar today at four o'clock so I don't want to give everything away but the main thing is I treated it as a business okay I didn't post up photos of what I ate daily or my selfies or you know just my life I really just posted up photos of what my audience wants to see yeah they're following me for a reason so I'm gonna I'm gonna post up photos for what they want to see which is hair yep and from there on I mean I got tons of following because of that so any aspect of any business always be just look out on what you're trying to promote so for us obviously hairstylist you want to be promoting hair right for it and the great thing about Instagram is that it's a visual platform right you know hair is a visual art so two and two go together perfectly so it's beautiful and it's perfect for anything in the beauty industry makeup hair skincare nails and so on so on awesome it's amazing for it well cool well congratulations on your success thank you and being here with Nina thank you so that class for the people out here watching they can come find you at yes the highest CVU a for a call yes okay and tomorrow at 10 a.m same high at 10 a.m okay yeah all right and so we can follow Nina obviously passionsquared.net is your website but where else Instagram passionsquared Facebook passionsquared okay Twitter passionsquared two okay but I spend most of my time on Instagram awesome because that's where my community lives yeah you know and for the people that are not following you Larissa where can they find you at Larissa doll with one s not two s's okay um I also have a blog www.hairbylarissalove.com okay Twitter Larissa love and then YouTube Larissa doll one okay great well thank you guys so much for being here Nina thank you for bringing your guest talking to you obviously and I think your website's awesome so and I just had to I you know I always have to say this I almost want to ball my eyeballs out when I see what you have done with your life Matt I still I am so proud of you and for those that don't know I've known this kid since he graduated beauty school and it's true it's just seeing you in all that you're doing I'm just in awe actually I just told a story so we were talking about IBS New York which because I'm excited so I'm going to be the MC of IBS so we were talking about IBS New York and that was this will be my 10 year anniversary of going to that show for the first time so I just moved from Iowa to Pennsylvania and I just started working and so I went to that show for the first time I assisted the entire time you were there because you were there you were the VP at that point and I was assisting because I got into the back room so I assisted all day they put me in the so Sam who was my boss right he puts me in a hotel room in New York City that is it has two doors that separate you from the outside so you go in one door that's like your safety door so you can't get shot and then you go in the second door and so I'm sleeping there and I think Sam's going to stay with me because he's my boss and he got the room he stays with you at the Marriott yeah so I'm like are you kidding me so I stayed in this like so then I looked at you totally could have come stayed with us I know but it's a great time I had a great time and 10 years later look at you know it's just fun and the great thing about this industry is you know you can be young you can create a following and now these big companies are listening and that's what I love about it so I want to say thank you again to Millennium Systems International for letting us use their booth thank you Millennium what a cool corner and just being able to share everybody's stories so thank you Nina thank you Luresa and Dylan Dylan's back there he didn't have much to say but he's here he's he's he's involved he's like next to me nice all right guys well thank you so much we'll see you guys on the next video thanks bye