 Are you finding it easy or are you finding it hard to market your business? Is it easier or hard to gain new clients for you? Is it easier or hard to get engagement on your content? Has it been easier or hard to build an income from your business? If it hasn't been easy, if it's been hard, chances are your business is here at the red dot. Too many businesses I've seen are at the red dot, which is they have a non-optimized business. Therefore, marketing is hard. It's nearly impossible to get engagement on their content to get new clients to build an income. What I hope you will do as you apply the strategies I'm going to give you in the upcoming videos is you will optimize your business so that you get closer and closer to this green dot where it becomes surprisingly easy to get engagement on your content, get new clients and build an income. By being optimized, what I mean is that you know who your business best serves, you have proof of that, and you also have shaped your offerings, your products and services so that you really are speaking the language of the people that your offerings best serve. If you get that right, marketing becomes easy. You don't have to work very hard to do your marketing. A simple example, if you had the cure to cancer, and you can demonstrate that you have the cure to cancer, do you think you have to do a lot of marketing and work so hard at it? You almost have to just whisper that you have the cure and you whisper some examples, and many, many people will climb over mountains to come and find you and ask you to show it to them. That's when an offer is highly optimized because the market greatly, greatly wants it, and marketing becomes so easy. It's not pushy at all. It's simply offering what you know people want, and here's the key also, offering to the right people. Another example is if you had the cure to the cancer of the right toe, and you're talking with someone who has never heard of that type of cancer and doesn't know anybody with that type of cancer, you're going to feel pushy because you're going to have to talk until you're blue in the face. Please, this is really important. This is a hugely helpful cure for something. They don't have that particular problem and they don't know anybody, but if you were talking with someone who had the cancer of the right toe or knew someone who did, all you had to do was whisper and they said, oh my gosh, how can I get this because I have that problem, or I know so-and-so who has that problem, and they really need to be introduced to you. So highly optimized means that you are clear whom your business best serves, and you're speaking the language that they understand, and you are addressing the right people. So in the upcoming videos, I'm going to be teaching you a lot about how to do that, but I wanted to just start off with this idea that really if you are finding marketing hard, it's probably not because you're not working hard enough. You're already working hard enough probably. It's not that you have to talk to more people. You don't have to shout louder. You don't have to use more clever copywriting that makes people, manipulates people into wanting to check your thing out, and I know you don't want to manipulate people. I know you don't want to do that. The solution is to work on optimizing your offering. So I look forward to sharing that with you in the upcoming videos.