 So you did your market research, you started looking at it as a good MBA good right? So was there a catalyst where you decided to pull the trigger on Spousely? You know I had a small business on the side of my corporate career and I was selling on Etsy and I just remember thinking with a platform like Etsy what was really unique about it was the community, was that feel of being around like-minded individuals. So I knew what it felt like and I knew you know what it was to be selling and having a business around other people that just get it. And so I really kind of took that business model and I applied you know the layer of supporting our nation's heroes on it so it's not like it's rocket science where I was recreating the wheel on anything it's a proven concept but now you know supporting a truly deserving community.