 Good morning all of you. Thank you. So, we will now go to the second part of our series in the serial innovation domain. It is very interesting that when does serial innovation happen? It happens when you are in the same product segment, that is same product, you are doing innovation every 10 years or every 5 years depending upon how the product is going forward. Today, we are going to discuss the bullet dispenser which is center part, which is the big you know what I show you as the bigger product. Though the z-line was so successful it you know swarmed the market, all the petrol pumps showcased the z-line petrol pump. So, what happened? How could you actually upset that or how could you offset that and come up with another product? It is a very important lesson for us and please see how this happened. In fact, when I was doing it, it was like research for me. I was doing research in this area to see how I can come up with a methodology for innovation. So, same products you know across different timelines and you are taking you to the next level of innovation. So, here why I am showing you this serial innovation is specifically because finally, it is the users at the multiple levels of users, how they are actually accepting your product and how they are demanding and requesting for your product. So, that is the part. So, our last see you know part 2 is the connection with petrol pumps. So, very interesting thing happened. Once this z-line was very popular and you know like it was already 6 to 7 years and I got an offer to join as faculty in IIT Delhi to start a new program in design. So, I accept this offer. I moved from Larson and Tubro to academics and then it started doing a lot of programs for industry on telling them how creativity is important for engineering, how you know innovation methodologies are critical, how design thinking is very important of making those wonderful models to understand design details. So, while doing all that the competitors head of R&D was in one of my exposure workshops for industrial design. So, here for example, when I was looking at all these research and documentary found that there is a life to a product. So, it is ethical if you start working on a new design in the same domain after the lifespan of that product is over. So, the lifespan given to the z-line pump was 6 years and it was already 8 years when Midco came to me. So, we said please come we will work on this project. So, he sent his CEO of the company here. The top anime support is very important because you know the innovation process it is a very expensive process right. The expenses build up while you go in the process the idea and design phase is not very expensive. Whereas the prototyping phase and the mass production phase is very expensive and just imagine when a company is not doing well will they have enough money? The CEO of the company was in the family business. So, he took you know special loans and said I have to spring back and I have to work with the best in the country including collaborations for various engineering components and we will do spring back. So, this Mr. Rup Chatterjee was the CEO of the company came back to IIT and said you have to work with us. Now that you are a faculty you should work with us and you should produce a pump. They didn't say at that time that you should you know replace the z-line or whatever. They said you have to design a pump so that we also can be in the market. All on the same framework what I learnt in LNT remember I was very clear contemporary materials understand users to the best possible way bring in up creative ideation at every stage let it be manufacturing technology creative ideation is a must. So, these three pillars were used every time. So, we use the same three pillars again for this process. So, we took it as a student project and we you know started the journey. Now look at what Midco was selling. This was what they were selling before the z-line came up. This was three years ahead of the z-line and after z-line came up nobody was buying this pump. Our electronics was superlative our shape was phenomenally new our manufacturing was excellent our quality control was very very good and cost was low. Cost was low because we designed for low cost sort of production. Every part of the Sunflower model that Petals I showed you were excellent. So, this pump could not compete. So, when compared to z-line you're seeing that the Midco is a very small company one hundredth or one thousandth of the size of Lasallity bro and what are the advantages it was a single product company. They had no other business other than Petal pumps and they came to Petal pumps after manufacturing gas cylinders. We need three important things when new company comes in. You need to have investment in manufacturing investment in human resource and biggest challenge is that human resource for design was very difficult to get and then we looked at you know customers were far more demanding over the years. So, it already eight years since we did the z-line and a lot of things changed in eight years and remember I was telling you about giving you the example of laptops last time. Every year we're getting laptops which are better cheaper much more capable than your early laptops. The same phenomenon after ten years a lot of things changed. So, we need to look at everything in a new way. So, like luckily as soon as we started the work the company was very aggressive. See you all know innovation happens in war like situations Midco completely out of market starving. So, now like you know within IIT luckily one of my students agreed to do this project Manoj Dubey he was my student at that time in IIT Delhi. He was a third of the fourth batch of design program over there. So, Manoj took up this case. We use the same formula of ideation, how we took inspiration, how we made multiple small models, how we did CAD modeling. Today I am going to discuss the management and the collaboration issue more in this because all others are constant whereas in the z-line I didn't talk about that much because the L&T had all the structures inside very well. What happens when the designer joins the company you get tremendous amount of synergy to take the project forward. So, Manoj Dubey had a joined the company with Midco. Then the Midco started a new department in design. So, when you are doing innovation sometimes your old human resource is not good enough for you. You have to bring completely new people. So, Midco completely hired new sort of staff, new staff for doing design CAD modeling because all they didn't know how to use CAD to take products forward. So, this is completely a new setup outside where the designer supposed to be taking care of.