 wellness. I got some breaking news from TAT lifestyle and wellness. You guys can hear me breaking news from TAT lifestyle and wellness. Hope you're all having a great day. Crazy, crazy, crazy days in the market over the last few days. Markets are definitely not acting normally to say the least. All right. Now, if you guys have any messages, feel free to put them in the chat. I'm going to break this news. You guys want to join our trading club? You can join our trading club at richpicksdaily.com and we have some big breaking news from TAT lifestyle and wellness. Big breaking news from TAT lifestyle and wellness. 10,442 screens. TAT trademark begins statewide video advertisement campaign on pump displays at 1,087 gas stations in Ohio. Wow. 1,087 gas stations in Ohio. That's big. That's big. This is a company that's clearly doing whatever they need to do to grow their brand. This is a company that's clearly doing whatever they need to do to get the word out. This is a company that's clearly doing everything right. If you were trying to grow a brand new brand and you were trying to get in the public eye, you were wanting people to know about your product. You were wanting people to buy your product. You were wanting people to try your product. You're wanting people to learn about your product. TAT has done a phenomenal job in my opinion of doing that thus far. And let me see what some of you guys think. Anna says, hey, Rich bought UPI today. You're going to win big on that one. Just be patient. It's brand new company. Let's get these likes up. I agree. Let's get the likes game up and remember Rich TV Live is strictly for education and entertainment purposes. Always do your due diligence. Always do your research before you invest in anything that we talk about here in Rich TV Live. Always invest in the best because the best is blessed. How you doing Dylan? Hope you're having a great day. All right. So let's talk about some of this news. TAT Lifestyle Wellness, T-A-A-T in Canada, T-O-B-A-F in America, 2-T-P-2 in Frankfurt, Germany is pleased to announce as part of its continued launch initiatives for TAT. The company has produced a 60-day video advertisement slot across a network of gasoline pump displays consisting of 10,442 screens across 1,087 chain and independent gas stations in Ohio. The 15-second advertisement targeted towards legal age smokers which is shown below can also be accessed by clicking here. You obviously need to be following the press release to be able to see it has been playing on all network displays approximately once every four minutes since Monday, January 25th, 2021 and is expected to garner a total of approximately 18.8 million impressions over the campaign's duration. So now if even 1% of people click on these ads, 1% of 18.8 million would be 1.88 million people that would be clearly seeing these ads. Is my math correct? 18.8, 1.8. No, that would be 10%. So 188,000 people would be 1%. 10% would be 1.8, 1.88 million impressions would be 10% click through rate. If we had a 1% click through rate, that would be 188,000 people looking at potentially buying TAT, buying TAT cigarettes. Now that TAT original smooth and menthol are being sold at tobacco retail stores across the state of Ohio. The company's objective is to promote TAT more aggressively and cultivate macro level awareness of the brand and product among legal age smokers through high visibility campaigns on out of home media channels. The current video advertisement campaign directs viewers to the Try TAT landing page where legal age smokers can request a sample pack of TAT variety of their choice by driving traffic to the Try TAT landing page. The company anticipates that it can prompt new sample pack requests from legal age smokers who can also be notified when the company's online storefront launches. Moreover, the company believes that by advertising TAT in a setting in which tobacco products are commonly sold, legal age smokers who request TAT at points of sale, which do not currently carry the product could create awareness of and indicate demand for TAT among decision makers for tobacco retailers. What do you guys think of this news? Big breaking news for TAT trademark and TAT lifestyle and wellness. Love to know what you guys think of this news. I'm telling you guys, this is early stages for TAT, a company that is changing the world one day at a time, one state at a time starting with Ohio. In the United States, products in the tobacco category are most commonly sold through and advertised in convenience and gas station points of sale. In 2017 study published in the preventative medicine scholarly journal, it was concluded that nearly six intense smokers last purchased cigarettes from convenience stores and gas stations with these retailer categories comprising more than two thirds of the common purchase locations, 69.1% followed by tobacco discount stores at 9.9% drugstores 5% supermarkets 4.9% and liquor stores 3.6%. I agree convenience stores and gas stations is the number one place where people buy cigarettes clearly as of 2020 approximately 93% of Americans live within a few minutes of a convenience store and about 80% of all convenience stores in the country are also gas stations given the significant role of gas stations in tobacco retailing in the United States. The company strategically placing a focus on the channel in its efforts to commercialize TAT as an alternative to incumbent products in the tobacco industry. What do you guys think of this news? Big breaking news for TAT lifestyle and wellness. Love to know your opinion on this news. We brought you guys TAT first at 41 cents today. It trades well over 250 in Canada been as high as 440 and I believe it's going to $10 in the future and I believe that these prices are just entry level prices for early stage investors that want to grow with this growing story. Now remember Rich TV live is strictly for education and entertainment purposes. Always do your own due diligence. Always do your own research before you invest in anything that we talk about here in Rich TV live past performance is not an indication of future results. I cannot guarantee anything that we talk about here is going to go to the moon. But I promise you this if you go and speak to a financial advisor about TAT or you go and you speak to a financial advisor about our picks chances are they're going to say to you we should get those picks and you're going to say from my boy Rich and then they're going to say those are some good picks. I know this for a fact because it happens every single day. Some of our members go to their their brokers and then they come back to me say Rich my broker just asked where we're getting all our picks. They they're like all your picks are winners. We're getting all these picks. I say for my boy Rich. So big news for TAT lifestyle and wellness. Obviously the market's been in some weird state over the last few days. I'm not going to sit here and talk about it too much but it's obviously going to take a little bit to get the market back to normal. I believe by Monday the market goes back to normal. TAT Chief Executive Officer Setti Cascarella commented considering that more than two-thirds of cigarettes purchased in the United States take place in a convenience store or gas station and about 4 out of 5 convenience stores are also gas stations building awareness of the TAT brand among legal age smokers who patronize gas stations is a very important part of our early stage marketing because TAT is already sold across our initial market of Ohio running a video advertisement campaign like this allows us to build upon the traction we have gained to date in the tobacco category. We began the campaign this week as a matter of timing strategy because TAT has been available for purchase at retail in Ohio for about a month now and we will soon launch our online store which will be a game changer, which means almost everybody in America will be able to buy TAT. We began the campaign this week as a matter of timing strategy in positioning is everything. Remember and we will soon launch our online store which will allow legal age smokers in dozens of states including Ohio to purchase TAT online by directing legal age smokers who view or add to the the TAT landing page. We anticipate that we could accumulate an even larger database of legal age smokers who have reached a who have requested a sample pack of TAT to whom we can promote the online store once it launches in accordance with our privacy policy. We're excited to be advertising TAT through mainstream out of home channels such as gas pump displays and we look forward to seeing the impact it could have on our continued launch in the state of Ohio. So excited about this news breaking news 10,442 screens TAT begins statewide video advertisement campaign on pump displays at a 1087 gas stations in Ohio. It's the breaking news for TAT lifestyle and wellness. James says that people behind TAT are world-class cigars, cig industry folks. Yeah, and they're proven it. They're proven it because they're doing everything right. They've built the momentum by actually having the product in stores. Now they're advertising. They're building murals. They're going to be selling online. They're doing everything you would expect of a company that is launching a brand new product in a huge market like America. Everything you couldn't think of. These guys are doing. This is why I love TAT lifestyle wellness. If you love TAT lifestyle wellness, please smash the like button, comment on this video, share the video everywhere and subscribe. Hey Rob, how you doing brother? Hope you're doing well. Hope you guys are all having a great day. This is the big news for TAT lifestyle and wellness. If you're not winning, you're not watching. We bring in the winners and we bring them to you first. We brought you TAT lifestyle and wellness first. It's been a big winner. Congratulations to winners and members all over the world on TAT lifestyle and wellness. I think this is just the beginning for TAT. It's gone from 41 cents to well over $2. I think it's around 270 right now in Canada. And I believe in the future. This is a $10 stock. So from $2 to 10 is still incredible upside. We're still early to the story. It's already up hundreds of percent. We brought it to you at 40 cents. It's at 270. So it's already up. So obviously what goes up could come down. There's always a chance that this could come lower. But I also believe that the upside is absolutely tremendous for this early stage company that we just happened to bring to you first. Thank you guys for watching. Zero Boy Rich from Rich To Be Live. Anna says, bought it at 86 cents. So happy. Congratulations Anna. I hope you win big. Don't forget to take your profits along the way. But there's nothing wrong with holding rockets because I believe that this rocket is going to the moon and beyond. Zero Boy Rich from Rich To Be Live and I'm out. Peace. Big news for TAT. What do you guys think? Comment down below. I'm out. Stay tuned. I got some tricks up my sleeves. Stay tuned.