 Ahadi is a Swahili word which means a promise and Pigachata is a slang phrase for leave a mark. These two concepts highlight the core objective of our campaign which is to inspire and motivate young people in Tanzania to register and turn out to vote in the constitutional referendum and general elections taking place this year. We're going to use celebrities, music and creative art to drive the message and engage young voters. We're targeting young voters specifically because they make the biggest chunk of the population. They potentially decide the next president in future direction of the country and second because they make the most apathetic group to voting and civic engagement overall which puts the president in future interest at risk. Absence of campaigns like Ahadi will mean continuation of the status quo, lower to turn out and lack of civic engagement which if continues will span the whole generation of millennials and put the democratic character of Tanzania in question. On that note, we appeal to the government of Tanzania, international and local organizations, the private sector and people of good will to support us in making this campaign happen.