 Okay, I'm going to start off because I have 20 minutes. This is a split session So everybody can hear me all right? Yeah, good. So I'm gonna give you a quick heads up on the Splash Awards initiative and the stuff that we've been doing with the Splash Awards for the past year or so Me and the team behind the Splash Awards We started organizing the International Splash Awards, which happens tonight with a small group of volunteers And we decided to take on that it's time to take on the brand as well, and I'm going to show you what we did Just a quick recap of what the Splash Awards is about Splash Awards was initially Conceived to celebrate the best Drupal projects there are Initially locally now it's organized in 10 different countries and also to bring on bring in the clients into the open source community that we are The community that they are part of but most of the time they don't know that they are So we wanted very much to bring clients on stage as well And now the Splash Awards is being organized in countries all over the world, right? So 10 countries in Europe, but also the International Splash Awards the one in Seattle in April and now we have another one tonight That's great with over 13 countries submitting 70 cases all about Celebrating the wonderful work and we have some wonderful cases that have come in On the International Splash Awards tonight that we've seen come by So that's amazing and that's what we set out to do. So that goal is achieved from day one But there are some challenges that we faced over the past year Most importantly the inconsistencies in layout and design that we had and messaging and format for the Splash Awards the different ways that they were categorized different rule sets and methods for determining winners and such Which if that happens dilutes the Splash Awards in a sense and you have stronger cases in one region than you have in others So that that's challenges that we faced as well that we wanted to fix when we started organizing the International Splash Awards During triple con this week and obviously there's different formats in the sense that we started out with a black tie format But you cannot maintain that if you want to include as many people as you can So that's another challenge that we faced that we were faced with So initiatives to promote Drupal are vital to maintain a strong market marketing position Market position for Drupal an enduring success. So we need that consistent brand. We need to repeat that message Right. So what you have with awards like the webby and the lovy is that their actual clients say hey We're getting the submission ready for the for the lovies of the webby awards, which are quite famous We're not there yet with the Splash Awards, obviously, but you know now that we have a consistent message and a brand We can start building up that image Hopefully in you know, triple clients and organizations using Drupal not just with us, right? So that's very important The sites are going to be shared. So there's stuff that I'm sharing which is in the URLs which you can pick up afterwards So besides organizing the International Splash Awards tonight, we set ourselves some objectives in defining Consistent and inclusive brand. So we wanted to make sure that whatever we come up with is going to be Usable in all the different regions and countries that are willing and ready to organize the Splash Awards and flexible to adapt Being able for every one of you that is willing to organize one in your own region To add stuff to it, but the core elements of the brand obviously are Branding guidelines, colors, typography, photography and so forth. So that's that's something that we've created And it's very cool that we have that now and we also looked at the guidelines For it for submitting Splash Awards both regional and international Because there were some challenges there. So how do we go about cases that are already submitted? How do we go about cases that are already won? Obviously share whatever we come up with So that's what I'm doing today. That's been happening online That's on Splash Awards.org and I'm going to show you where to find that in a bit and also offer means for you to contribute So obviously we had some help from the outside And we hired a professional that helped us create the new brand for the Splash Awards And she had like a questionnaire for us in order to brief her properly. I mean, this is one of the questions It's like three pages. So this is just a bit of it, but she asked us What keywords we would use to describe the Splash Awards? So these are the keywords that we came up with which I think Resonate with most of us when we think of the Splash Awards in terms of open source in terms of sharing inclusiveness and so forth. So This is a process that we've been going through This is an example of the style study that we went through and I'm just showing you this To make you understand and let you know that we went through a professional process and wanted to be As flexible and as inclusive as we could and also had like a Relatively large group of people around the world that we tested and send stuff over to and said, hey Will this work for your region? What do you think about it? Here you see the keywords that we offered in our briefing Linking towards different styles that we that we studied and examined a color palette matching the stuff that we wanted to Resonate with the Splash Awards Obviously the typography all laid out in the brand book and this has become the logo That we've been using and it's going to be here for us for at least the next five years The new Splash Awards logo Obviously we went ahead and researched if this would touch any other symbolism or cultural beliefs or whatever It's out there to make sure that we don't have any conflicts or clashes And there's actually a rationale behind the logo because there's obviously the drop making the splash and then Tying it all together forming a crown which is also a little homage to the previous logo that we had But the Splash Awards being an award right should be like really something with stature So that's what we've tried to come to accomplish, but also not be too posh and too big because that's not that's not what we are We tested how that works on different visuals and put that in the brand book say hey if you if you're using it These are the colors and this is the way you do it This is the overlay that you used and as we as we lost stickers so much obviously the badges were very important to us So we're going to have them in stickers tonight But they're also digitally if you enter the Splash Awards if you are a nominee or maybe a winner tonight You can use these put in your cases online or physically These are the certificates that we hand out to All the nominees and runner-ups and winners So we want everyone to go home with proof of what they've accomplished So we tried to work this out. This is all laid out in the brand book ready for you to use I actually have 88 of them framed in my car driving them to the Splash Awards in an hour Obviously, we worked out the visuals how to use them These are all templated in sketch and Photoshop and whatever tools To use and change for you and this is something that has not been realized But that we were very much like to order that was it was too short notice this time But this is the cool stuff obviously that you can make you can do with that so that out of the way then This is the Bluetooth logo, right? Everybody knows that so What's this logo anybody knows that just What's that Starbucks, right? Yeah, so it's very important to You know to maintain that level of recognition that we've that we've tried so hard to to establish So we've also are you know the expert professional that we hired to find some stuff not to do with the logo You know, it's very tempting To put that little flag in the middle or to change it a little bit and it's very important that if we want to You know, we recognize the Splash Awards whatever we stick on there But we also want like clients to recognize the Splash Awards and come to your agency or come to you say hey Look, should our shouldn't our case be nominated for Splash Awards You know, we want the media to pick up on the Splash Awards and start writing about it because we want to reach More people about a wonderful group of work that we're doing So we need to you know to contain ourselves And try to keep with whatever we've laid down in a brand book Obviously, there's you know, we're finding ways And thinking of ways for for expanding that and for all of you to contribute But this goes for the logo and collars and so forth. So this is all laid down laid out in a brand book What to use and what not to use So that is with regards to the brand We also talked about the guidelines because there were some challenges there and I've picked two highlights In this particular case, what do we do if a Splash Awards has already won in a particular region? Or already won in a certain international Splash Awards because we what we wanted to avoid is Like one big agency come in like a multinational or bigger agencies also also using Drupal And start submitting their cases to the Splash Awards and start harvesting away all the wins, right? So if you want you're done So that's that's one of the rules changes that we did now Obviously, you know, if we find ourselves that it's not workable We need to find you know for a change or or fix to that But this is something that we lay we've laid out in the ground rules now also We want the Splash Awards to happen in conjunction with Drupal Khan because then we can sort of we have the broadest reach To also reach out to business people and clients and say, hey, shouldn't you be Submitting your case to Splash Awards and by the way, there's this wonderful thing happening So, um The event kit it's online. It's on splash awards.org. It's on that page all about like organizing your own A link to the kit it will lead you to a google drive folder That has two folders in itself one with the brand branding and marketing resources all the stuff that I just showed you And the other one, um, and that's still working progress with templates and organization resources Which has stuff like, um Rating templates and standard emails that you can use to send out and stuff like that. So That's there. Um If you go the slides will be shared and you can find the URL But if you go to splash awards at orc, you'll find it real quick Obviously, there's still some stuff that That we would have liked doing or that we want to do which is on the roadmap at the website, obviously There are some uh, some some things that we want to do there But also we've designed a marketing template for sending out emails like Three months prior emails like hey splash awards is coming to hey Thank you for submitting your case and stuff like that, but it needs to be implemented still We started distributing the event kit, you know, this session is part of that Also online We want to find means for everyone to contribute easily Right now there's a contribute folder in that google drive place If you want to drop stuff or share stuff, but we need to find a way to do that consistently Obviously, um, it wouldn't make much sense for well, you know people like myself or other people involved in marketing To put all the stuff in a code repository I'm not sure if that's the most efficient way, but again, we're looking for ways for everyone to contribute Um, and this is an important one. We're actually looking for ways to Save harbors splash awards in a way that the brand is protected But also that there's going to be a next splash award. So we're talking to the duplo association about that See if they're willing to somehow Contain that splash awards and make sure that there's one happening in Minneapolis And make sure that they support whatever other regions Uh are willing to invest in the splash awards, but Anyway, that's that's a stuff going on right now And then finally we did a call to um Um For everybody to support the initiative, especially local associations. There's four associations involved In setting up what i've just shown you which is two the two german associations the belgium the fin Finnish association and the dutch association and they all fronted 500 euros We went just a little bit over that, but um Obviously, there's some so there's more stuff that we want want to do So um for us it's money well spent because it helps promote drupal in our region Right. So if you're you are part of an association Um, and or if you are willing to tie our name to the splash award or help it further There's ways to do that. So And that is the update for now Thank you very much Any questions at this point? No Okay, so we'll be here all week. We'll have splash awards tonight if you submitted a case. I wish you the best of luck It's going to be very exciting I'm here all week. And if you have any questions contact me or Contact through splash awards dot org. Thank you Good