 Welcome back to why in the morning and if it's Tuesday it's entrepreneurship Tuesday at Y254 channel is where you can find us across all our social media handles at Michelle Ashira is where you can equally find me across all my social in these festive moods as team Y254 we have some goodies for you so you might walk away with 2,500 Kenyan shillings as simple as that as simple as this just listen to me all you have to do right so it's to name all drama programs airing on Y254 currently as simple as that just walk away with 2,500 Kenyan shillings so name all drama programs airing on Y254 currently so you answer answer on our social media channels that is on instagram at Y254 underscore channel head on to our facebook page that is Y254 channel then then head to our twitter handle yes twitter handle that is at Y254 channel as simple as that you walk away with 2,500 Kenyan shillings and you might never know you might be the lucky winner so head on to our facebook page Y254 channel Y254 underscore channel on instagram and at Y254 channel on twitter rest rest so festive mood holiday season and speaking about being in the in the festive mood right we also need to find ways of how we can create extra money and one of the best ways is to start a business and in studio I am joined by none other than Theophilus Roanon so interesting Theophilus Roanon studied his own company very recently during a recession period in the global pandemic COVID-19 and he is doing quite very well so he is the marketing director marketing manager of faida springs limited thank you very much Theophilus for creating time to be with us today thank you happy holidays how you doing happy holiday too all right it's a pleasure being here it's all our pleasure to having you in our studios today yes so tell us more about what you do and about these companies that are booming in time of a recession period okay the company Fide Limited is a company that produces and package water drinking water which is purified and recommended for human consumption all right yeah we alone during when we're still on a break we were having a conversation and I was telling you how I hear that it's a it's a long bureaucracy just a stirring of a refilling plant for for for water so tell us take us through the process and your experience the privilege and about creating a company that is deals with water production of water it's quite cumbersome I can't lie to you and the only thing you need to do is to comply to every every requirement that is put in place that every company that produces water wants to is required to do so for our case as Fide Limited there is a company that we thought of forming it in the last year that is in the year 2020 okay and we took the process of forming it and incorporated in Kenya that is in the year 2020 that is early this year so it's a startup company so you registered in 2019 not really okay but you see through the process there was a process oh yeah registration was done in 2020 text time yeah because because of those compliance requirements yeah so when you look at the market space when it comes to production of water we have so many companies in the market so what did what what gap did you see in the market space and how different are you doing in the in the fighters being limited you see in every business you need not worry about your competitor okay so long as there is a gap because we saw there is always a gap concerning a supply of water and also these other companies concerning packaging because most of the clients do are very sensitive concerning packaging and also configuration of the name of the company so for our case we saw the gap and we thought it twice to come up with our own that is Fahida Magi Fahida which is well recommended it and that goes through many filtration process a number of them including the ultraviolet lamps that purify water that is makes it high level of quality all right so when someone is looking for to start up a business right and you have the experience of the whole process and it takes time as you mentioned it how how did you ensure that you're patient and still you know very active and productive in terms of putting in the vision of the company all together to actually actualizing the company into existence you see what always happens when you have the right mind to begin a business and the patients with you the longer it takes you don't need to worry about it because you you always want to see the end result because the means also just justify the end and for our case we always believe in the means however much time it might take but we look at the end result because every right step you take you always get the right result yes all right so looking back when I started this company so what how did you come up with the initial capital how did you gather and how did you actually go further to to invest in terms of raising a capital that is for the company I'm just a marketing manager okay the promoters of the company okay and the directors all right because in many occasions the promoters are ready to form a business and also to register it but you see you need the other parties yeah exactly you need to work as a team definitely so the manager relax better with us what you represent probably next time you can bring in the other people next time I'll come up with a sample of the water yes you should absolutely so for from when you're seated and acting as a manager right take us through the aspect of how important it is to just in terms of visualizing the business and helping into bringing out the the vision of the you know the sole owners into existence that's an interesting question and in many occasions most of the business is failed to answer but you see for our case for you for you to exist in the market you need to do the right thing you need to always look at what the customers need because it's not all about the company it's all about the potential clients what do they need so for our case we thought we thought that we should take we should wear the shoe of the client okay yes to see what are the benefits of our products and immediately we answer that question I can assure you it's a starter but we are doing great okay so couple of marketing strategy the strategies that you're putting to place looking forward to 2021 because I know you guys are already on the move so marketing strategies to scale up the business in 2021 some of the marketing strategies that we do to think of for 2021 is to do more of the online platform because you see for every business since the existence of COVID-19 here physical meeting clients is quite cumbersome given that most of the clients doesn't want you to meet because you meet many clients so one of them might be having COVID-19 so you will be transferring one of them where the COVID-19 to the next client so most of them are preferring the online platform where they place an order you do the you process the ordering process and deliver to them they make payments so for our case since it's a startup companies startup company we have done many platform online platforms that seeing that will see us through 2021 given currently is a ceremony a season whereby we have events we have weddings we are favorable to you yeah that's very important to us so these are seen as through the 2020 and we are seeing that given 2021 we'll do better all right so what a couple of financial lessons that you have learned along the way and that you have implemented in the company just to ensure that it continues to propel forward you see some of the financials financial strategies that we do have for every startup company we we you don't have to look for profit that's a commencement okay every little profit you get blah blah to make sure the company grows because you see in business it's all about economies of scale when you do small you will gain small but when you do big you will gain big as much as there is a risk trade off risk return trade off whereby the more the risks the more the money but you see for most of the people they do try to avoid risks and they want to gain more but in this scenario the more you risk the more probability that you will gain more there's no assurance there is no assurance so for every entrepreneur for every how we do at faida limited we don't mind about the gain that we have we are looking forward to the bigger picture of the company all right so what a couple of mechanism that your company the company has actually put together to stay afloat during this time of covid and i'm making it clear that you guys just started recently so did you guys keep afloat afloat afloat during the time of covid uh during this time we had pulled our resources to ensure that this is a moment that is tough it's a recession for every company if it's a recession for the kenya economy what of the individual companies what of an individual person so because when you are looking at the economy of every of every country it's generates to the aggregate from individual to aggregate but you see for now since the aggregate is doing badly we are in a recession as a country the same same case we are in a recession as a company but since we started at the recession we did ensure that we have enough resources to run us through this period and to ensure that we are existing because being a startup company you can easily be kicked off by the economic aspect mostly the finance aspect of the company since you are starting you are uh you have ambitions that by the end of the year i'll be making a lot of profit but all of a sudden there are no sales expectations those expectations are not met and the company has to exist there's so many employees within the company we have a variety of employees because we don't only deal uh our geographical region is not only in Nairobi okay probably to tell us uh the regions of the country okay how many counties double counties we are in kesumu we are in mombasa 47 counties yes but currently we are in 30 counties so we are looking forward to being there stretching to the other counties yes sure sure all right so what are a couple challenges that you're facing in the business most of the challenges we are facing in the business as a startup that is as a startup this is to do with uh economic order from the clan you see most of the clans doesn't know about the economic order quantity it's just like a price of a pattern they make order they make order and expect you to deliver immediately for case we have the economic batch quantity that is we have a number of quantities in our stores but you see when a clan the ordering process takes time a day or have a day depending on uh the location of the clan so uh one thing we were we are facing because if a clan makes an order and requires it immediately it becomes a challenge two is concerning the employee you see to get 30 employees is always quite cumbersome that person who owns the idea you employ someone they only see salary they don't see the the performance aspect because if you are owning the idea of the company it means you will deliver to see you through you are aligned to the vision of the company that is sure sure okay so where do you look at well let's go to maybe before that okay uh another challenge is concerning the competition uh but you told us earlier on you said this competition i don't know you say the competition is not it's healthy but it's a challenge it's not an issue okay i cannot show you that okay for example it's y254 there is this other stations we are we are not going there we are the best you know you are the best for the young people properly sure so let's look at three years down the road where do you see the the fighter spring limited three years down the road yes we are seeing the fighter outside the country doing amazing deliveries all right across the country across the country across the borders because we are not looking forward to only Kenya and it's the same but beyond the territories of Kenya all right yeah okay so i am looking forward to having this conversation uh in in a few few months or few years down the road you never know i'll be here yeah i'm going nowhere okay so how can people find you in across all social media handles if they want to reach out but you know it's the first of season sure people want to have a good time and drink and probably they will like to reach out to you we have a facebook page that is fighter springs limited fighter and then space springs then ltd not limited it's ltd and then we are also on agi that is fighter spring fighter and then space springs okay yeah all right and also most of the clients need an immediate feedback okay so uh we our email is fighter springs at gmail.com okay and also our contacts if you need immediate feedback it's all seven nine one five zero three seven one four you can call anytime your place your order i can assure you will be delivered your products okay thank you very much for creating time to be with us talking about uh the water production plant that you guys are running so you've seen couple of months of couple of years couples of months invite me here you're much welcome and we'll have this conversation all over i will be right here thank you very much