 लास पार्ट अप दिवल्पिंग देरीटेलर स्थाटेजी इस दे प्राइस अजिस्मिंट्स तो रीटेलर को अप कोस at any point of time, किसी भी दिनके अंदर, किसी भी मान्त के अंदर, किसी भी वीख के अंदर, they have to make some price adjustments. ताके जो उसने स्थाटेजी बनाई है, वो वो सक्स्स्स्स को इंश्वर कर सके लिए, that can be on the basis of, अगर तो देमान नक्रीस होगी है, अगर तो कोस्ट नक्रीस होगी है, किसी भी जीस को तेकल करने के लिए, to have to make some price adjustments. ताक प्रीष अजिस्मिंट्स can be in the form of mark up, can be in the form of markdowns or it can be price corrections so accordingly retailer ko action lena hain price adjustment karne hain taake jo usne strategy banai hain, uski success ko insure kar suke toh humare paas adaptive mechanism retail ke andar follow kiya jata hain which is ke retailer has to adapt quickly to the changes jo ke environment ke andar, jo ke competition ke andar, jo ke store ke andar kisi na kisi tari ke se ho rahin hain toh usme markdown kiya jata hain additional markup laga diya jata hain ya employee discount ko concept hain markdown ke cases ke andar for example agar aap ke paas kui seasonality product hain aur achanak weather ke andar change hain which was not expected to quickly you can go for markdown for example you can immediately go for let's say 30% discount aur 50% discount aur 75% discount to clear your stock because agar aap weight karenge toh ultimately you will lose margins you will keep stocks, you will have lot of inventory you have cash flow problems so wo tamam tara ke issues aapko face karne parenge jo ke achar retailer expect nahin karta ke wo apne paas ye in cheezon ke saath in stocks ke saath aage forward chale pear additional markups hain for example agar kui asi product hain jis ke wo par there are prices which are increased in the market aur aap uske wo par abhi tak you are maintaining the old prices so again you can immediately do what you can do you can make additional markup on these prices aur again jab aap ye karthe hain ultimately you can earn more margins out of it jis tari ke saath markdown ke andar you are losing margins is case ke andar you have reacted to a situation then you have additional markups third is employee discount normally retailers have some discount policies for their employees which is 5%, 8%, 7%, 6% of the shelf prices so again agar kui employee apne store se product ko buy karna chaata hain toh either the employee has this discount facility into his employment card built it into the system aur you need to use the specific firm to adjust the price so employee discount has been also considered jo ke one of the price adjustments hain wo employee karta hain apne monthly grocery ke li apne li kuchis buy karne ke li apne family ke li kuch buy karne ke li apne relatives ke li kuch buy karne ke li toh amare paas ek ispanha ka price change authorization form normally har retailer ka apne standard format hain lekin uske andar components hain jo parts hain wo pohaad clearly specify ke jaate hain specify hote hain sab se pehle for example agar baat kar tha hoon toh ye define hota hain ke jo price change hain markdown agar karna hain toh uska kya code hoga ta ke system accordingly react kar sakhe agar us markdown ko apne cancel karna toh kya code hoga agar apne kui markup laga hain toh kya code hoga agar apne us markup ko cancel karna hain toh kya code hoga agar apne kisi employee ko discount dena hain toh kya hoga agar jo change aap karne jaah hain wo permanent hain toh usko specify karenge as form ke upar agar wo change temporary hain toh specify karenge agar temporary hain toh kis date se kis date tak hain agar kisi customer ke liye hain toh kis vakt se kis vakt ke liye hain kis specific customer ke liye hain wo tamam baat hain are normally mentioned on this type of price change authorization form this price change authorization form is normally signed by the price change controller jo ke har store ke inder exist karta hain and counter signed by the duty manager or the floor manager or the division manager or the department manager jo ke 4 app principle ko follow karta hain insure karta hain ke yes this change is been specified noted and implemented as per the knowledge of the management then agar am baat karthe hain markdowns ke hain hain hain hain hain so there are some markdowns on the basis of timing also for example early markdowns policy for example late markdown policy for example staggered markdown policy for example automatic markdown policy for example store-wide clearance toh agar sabse pehle maa quickly ek share karta hain regarding the early markdown policy toh kuch detailers hain hain jo ke especially seasonality ke hain hain hain hain ke rather for waiting the seasons to end let's take this early markdown to finish the stock before the season ends and the worst planning is that after the season has end now you are selling the product toh first jo markdown on the basis of time hain wo early markdown hain late markdown ye hai once you have reacted to a season now you are expecting that competition has done it and now you are doing it now you are doing it so it is as per competition has changed ya seasonality ke upar ko impact hain hain hain ya quick supplier ke toh kuch impact hain hain hain hain toh ultimately late down mark policy ke hain aap changes ko karthe hain then staggered markdown policy hain it is almost like the automatic markdown policy jistana se niche agla point specified hain isthara ke cases ke hain so you find into the system that after some time because it is on the basis of time and after at a x particular level of stock this much discount will be implemented for example agar kisi stock ko store mein 6 months se zyada ho gaye hain toh ultimately jaisa hi usko 6 months honge us stock ke upar 30% discount automatically agar aisa hain toh of course it is built into the system uske le kisi ka immediate approval nahin chahiye agar usse zyada den honge toh zyada discount ho gaye objective ye hai ke stock ko automatically on the basis of time and on the basis of this stock quantity liquidate ki hain hain hain hain and then hain hain hain hain hain hain store white clearance ka ye wo concept hain jab aap poore store mein clearance laga hain it is normally a kind of gala which you celebrate it is a kind of some day which you celebrate or poore store ke hain dar you make all this clearance for example everything and anything available into the store is less say on flat 50% so iss case ke hain dar normally ye jo company outlets hain jo branded outlets hain normally they do this jo consumer goods wale products hain uske wo po normally it been observed less ke is tar hain ki policy ko adopt kia gaya wo iss tar ki policy ko follow kia gaya wo to retailer ke saamne ye wo markdowns hain jo ke wo iss na kisi tarike se kar rahe hota hain iss tarike se amare paase quick example hain jo ke promoting markdowns ke wales hain jo ke normally you will observe in the retail stores also ke mid summer sale hain 50 dollar plus ke upar hain free delivery bhi hain and so and so so whatsoever it is you have the markdowns and now you can promote these markdowns to your customers to last step of retailer price strategy was the development cycle was the price adjustments wo markdown ke shakal methi wo markup ke shakal methi ya wo employee discount ke shakal methi hain aur aap ko ye help keringi sabajne ke le ke now and how a retailer can develop its price strategy and how overall it impacts its overall business